Berkshire Grey picks new CMO
Berkshire Grey, a robotics and AI company developing retail, ecommerce and logistics fulfilment automation for global companies, has appointed Christine Washburn as chief marketing officer. She joins the executive team and will report directly to Steve Johnson, the president and COO.
As CMO, Washburn will drive Berkshire Grey's marketing strategy, lead generation, brand management, product marketing, and overall marketing planning and execution, guiding the team to meet the demands of the business at present and in the future.
Washburn joins Berkshire Grey from Rocket Software, a modernisation software company, where she served as CMO and was a member of the executive team that positioned Rocket for acquisition by Bain Capital for USD 2 billion. (mw)