Bati Group presents new logo
After 27 years, the Bati Group, a Turkish logistics provider, is releasing an updated brand identity, which includes a new logo, colours, and font. The significant logo change replaces the old rotating world with two red arrows with a new logo that surrounds Bati's global world on all four sides.
The four sides that come with the brand refer to the group’s control over the four major transport modes and represent the company’s most important values - namely reliability, customer focus, value-added and innovation.
Bati Group says: You'll see the new look wherever we are out in public – for instance exhibitions and network meetings. It is on our website and our social media pages and very soon you'll see it on all of our paperwork and products as well. We believe the new look better matches today's world." (mw)