A design first for the aviation industry
At the 34th Astrid Awards, the world's only independent awards programme dedicated to excellence in all areas of design in corporate communications and organised by New York–based Mercomm, Hong Kong Air Cargo Terminals Limited (Hactl) picked up the best prizes.
As the first organisation from the aviation industry, Hactl scored the highest number of points of any of the around 260 entries from eleven countries to win "Best of Show". "The Best Team" features Hactl’s new mascots, a family of five whimsical birds who represent the company's professional staff and vital tools that keep the air cargo terminal running around the clock.
In addition to "Best of Show", the project earned Hactl two Grand Awards, both for the graphic design of its "The Best Team" mascots and its "The Best Team" video. (ah)