{"id":97559,"date":"2026-07-08T14:14:41","date_gmt":"2026-07-08T14:14:41","guid":{"rendered":"https:\/\/transportjournal.com\/2026\/07\/08\/cbre-virtuo-lancent-un-projet-de-reamenagement-urbain-pres-de-paris\/"},"modified":"2026-07-08T14:14:41","modified_gmt":"2026-07-08T14:14:41","slug":"cbre-virtuo-lancent-un-projet-de-reamenagement-urbain-pres-de-paris","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2026\/07\/08\/cbre-virtuo-lancent-un-projet-de-reamenagement-urbain-pres-de-paris\/","title":{"rendered":"CBRE & Virtuo lancent un projet de r\u00e9am\u00e9nagement urbain pr\u00e8s de Paris"},"content":{"rendered":"

CBRE Investment Management et Virtuo Industrial Property ont lanc\u00e9 le projet Cadences \u00e0 Bezons, dans la m\u00e9tropole parisienne, qui consiste en une transformation compl\u00e8te d’une ancienne zone industrielle. Les travaux de conversion de la parcelle de 3,8 hectares, o\u00f9 se trouvaient auparavant cinq entrep\u00f4ts abandonn\u00e9s, ont commenc\u00e9 il y a quelques semaines. L’objectif du projet est d’offrir aux petites et moyennes entreprises (PME), aux logisticiens et aux livreurs un emplacement central, facilement accessible et r\u00e9pondant aux exigences actuelles du march\u00e9.<\/p>\n

Emplacement strat\u00e9gique pour la logistique urbaine<\/h3>\n

Le site de Bezons, dans le d\u00e9partement du Val-d\u2019Oise, a \u00e9t\u00e9 choisi en raison de son acc\u00e8s favorable aux axes de transport majeurs. Les autoroutes A14, A15 et A86 passent \u00e0 proximit\u00e9 imm\u00e9diate, et le site est proche du port de Gennevilliers. Cette situation g\u00e9ographique permet une connexion efficace \u00e0 la m\u00e9tropole parisienne, consid\u00e9r\u00e9e comme la principale zone de consommation en France. La transformation du terrain est soutenue par les autorit\u00e9s locales, car elle peut attirer de nouvelles entreprises, cr\u00e9er des emplois et stimuler l’\u00e9conomie locale sans occuper d’espaces suppl\u00e9mentaires dans les zones urbaines centrales.<\/p>\n

Le projet Cadences proposera une vari\u00e9t\u00e9 d’usages, notamment la logistique urbaine, des centres de distribution pour le dernier kilom\u00e8tre et des ateliers pour les entreprises artisanales. Cette diversit\u00e9 d’usages r\u00e9pond directement \u00e0 la demande croissante de solutions logistiques adapt\u00e9es aux exigences du commerce \u00e9lectronique.<\/p>\n

Structure de b\u00e2timent multifonctionnelle<\/h3>\n

Cadences comprendra une superficie totale de 36 051 m\u00b2, divis\u00e9e en plusieurs parties. Cela inclut une plateforme logistique au rez-de-chauss\u00e9e de 15 100 m\u00b2, une halle de livraison continue au premier \u00e9tage de 8 981 m\u00b2, ainsi que des espaces de travail au deuxi\u00e8me \u00e9tage de 11 970 m\u00b2, divisibles \u00e0 partir de 800 m\u00b2. Au total, plus de 3 100 m\u00b2 d’espaces de bureaux seront disponibles. L’agencement vertical des b\u00e2timents vise \u00e0 offrir aux utilisateurs un acc\u00e8s facile tout en favorisant l’efficacit\u00e9 des op\u00e9rations.<\/p>\n

Thibault Nicolle-Malpas, responsable des transactions France chez CBRE IM, souligne l’importance du projet : \u00ab Cadences r\u00e9pond aux besoins vari\u00e9s des entreprises et constitue notre premier investissement de ce type en Europe. \u00bb<\/p>\n

Exigences \u00e9cologiques et durabilit\u00e9<\/h3>\n

Le projet Cadences vise \u00e9galement des normes environnementales \u00e9lev\u00e9es. Une attention particuli\u00e8re est port\u00e9e \u00e0 l’utilisation durable de l’espace, avec la revitalisation d’une friche industrielle. Le parking sera enti\u00e8rement perm\u00e9able afin de minimiser l’imperm\u00e9abilisation des sols. De plus, deux installations photovolta\u00efques sont pr\u00e9vues sur le toit, offrant une puissance totale de 925 kW. Ces installations devraient produire annuellement 907 MWh d’\u00e9lectricit\u00e9.<\/p>\n

Les travaux de construction s’inscrivent dans le cadre d’un projet de construction \u00e9cologique, incluant un syst\u00e8me de tri des d\u00e9chets soutenu par l’intelligence artificielle pour recycler 95 % des d\u00e9chets g\u00e9n\u00e9r\u00e9s sur le chantier. En outre, 30 % des mat\u00e9riaux utilis\u00e9s proviendront du d\u00e9mant\u00e8lement des anciennes structures.<\/p>\n

Le b\u00e2timent sera \u00e9quip\u00e9 d’un syst\u00e8me de transfert de chaleur par air sp\u00e9cifique, visant \u00e0 r\u00e9duire les co\u00fbts de chauffage. L’entr\u00e9e sera r\u00e9alis\u00e9e en briques de terre cuite, repr\u00e9sentant une m\u00e9thode de construction \u00e9cologique et durable.<\/p>\n

Gr\u00e9gory Blouin, pr\u00e9sident de Virtuo, souligne : \u00ab Cadences nous offre l’opportunit\u00e9 de poursuivre des approches innovantes et d’optimiser la performance environnementale de nos b\u00e2timents. \u00bb Le projet vise \u00e0 obtenir les certifications BREEAM dans la cat\u00e9gorie Outstanding ainsi que les labels BiodiverCity et WiredScore.<\/p>\n

 <\/p>\n

www.cbreim.com<\/a><\/p>\n

 <\/p>\n

www.virtuo-property.com<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

CBRE Investment Management et Virtuo Industrial Property ont lanc\u00e9 \u00e0 Bezons un projet visant \u00e0 transformer une ancienne zone industrielle en un site multifonctionnel pour les entreprises.<\/p>\n","protected":false},"author":12,"featured_media":97557,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44334,1581,44516,44446,1580,1587,44425],"tags":[70463,13741,5396,70464,70465,61429,70466,33335,70467,13745,70468,5090,5091,70469,70470,70471,5408,3561,70472,2133,4028,1831,1855,5108,9939,70473,70474,50579,70475,70476,25224,2067,70477,70478,2148,70479,70480,4035,70481,33356,70482,70483,25228,70484,9963,16672,70485,70486,70487,70488],"class_list":["post-97559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cep-courrier-express-colis","category-expedition-et-logistique","category-fret-de-consummation","category-immobilier-logistique","category-intermodal-route","category-leurope","category-textiles-mode-vetements","tag-abfalltrennsystem","tag-arbeitsplaetze-schaffen","tag-artificial-intelligence","tag-bezons","tag-bueroflaechen-mieten","tag-cbre","tag-connexions-de-transport-paris","tag-construction-durable","tag-creating-jobs","tag-creation-demplois","tag-deutsch-cadences","tag-e-commerce-logistics","tag-e-commerce-logistik","tag-hafen-von-gennevilliers-english-cadences","tag-industriegebiet-revitalisieren","tag-innovation-durable","tag-intelligence-artificielle","tag-kuenstliche-intelligenz","tag-location-despaces-de-bureau","tag-logistics-service-providers","tag-logistics-solutions","tag-logistikdienstleister","tag-logistikloesungen","tag-logistique-e-commerce","tag-logistique-urbaine","tag-multifunctional-building-structure","tag-multifunktionale-gebaeudestruktur","tag-nachhaltige-bauweise","tag-nachhaltige-innovation","tag-office-space-rental","tag-photovoltaic-systems","tag-photovoltaikanlagen","tag-port-de-gennevilliers","tag-port-of-gennevilliers-francais-cadences","tag-prestataires-de-services-logistiques","tag-revitalisation-des-zones-industrielles","tag-revitalizing-industrial-areas","tag-solutions-logistiques","tag-structure-de-batiment-multifonctionnelle","tag-sustainable-construction","tag-sustainable-innovation","tag-systeme-de-tri-des-dechets","tag-systemes-photovoltaiques","tag-transport-connections-paris","tag-urban-logistics","tag-urbane-logistik","tag-val-doise","tag-verkehrsanbindung-paris","tag-virtuo","tag-waste-separation-system"],"acf":[],"yoast_head":"\nCBRE 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