{"id":94210,"date":"2026-06-16T08:58:33","date_gmt":"2026-06-16T08:58:33","guid":{"rendered":"https:\/\/transportjournal.com\/2026\/06\/16\/influence-de-la-croissance-du-e-commerce-sur-les-biens-immobiliers-de-commerce\/"},"modified":"2026-06-16T08:58:33","modified_gmt":"2026-06-16T08:58:33","slug":"influence-de-la-croissance-du-e-commerce-sur-les-biens-immobiliers-de-commerce","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2026\/06\/16\/influence-de-la-croissance-du-e-commerce-sur-les-biens-immobiliers-de-commerce\/","title":{"rendered":"Influence de la croissance du e-commerce sur les biens immobiliers de commerce"},"content":{"rendered":"

Le march\u00e9 europ\u00e9en du commerce \u00e9lectronique montre, apr\u00e8s les fortes fluctuations pendant la pand\u00e9mie de Corona, un retour \u00e0 une trajectoire de croissance stable : selon une analyse r\u00e9cente du prestataire de services immobiliers CBRE, les d\u00e9penses en ligne ajust\u00e9es \u00e0 l’inflation ne sont plus qu’environ un pour cent en dessous du niveau record de 2021. Malgr\u00e9 un d\u00e9veloppement plus mod\u00e9r\u00e9 du commerce \u00e9lectronique dans de nombreux pays europ\u00e9ens, CBRE s’attend \u00e0 une augmentation continue des ventes en ligne. Des opportunit\u00e9s de croissance existent notamment dans les secteurs de l’\u00e9lectronique, de la sant\u00e9 et des soins de beaut\u00e9, ainsi que dans le commerce alimentaire en ligne, selon CBRE.<\/p>\n

Changements dans le commerce de d\u00e9tail<\/h3>\n

L’\u00e9tude souligne que le commerce en ligne reste l’un des moteurs centraux de la demande en espaces logistiques en Europe. L’interconnexion croissante entre le commerce en ligne et hors ligne entra\u00eene une \u00e9volution des exigences en mati\u00e8re de biens immobiliers commerciaux. Frank Emmerich, responsable du commerce de d\u00e9tail en Allemagne chez CBRE, d\u00e9clare : \u00ab Bien que l’\u00e9poque de la croissance explosive du commerce \u00e9lectronique soit r\u00e9volue, la tendance structurelle demeure intacte. Pour les biens immobiliers commerciaux, cela signifie surtout une polarisation accrue du march\u00e9. Les d\u00e9taillants concentrent de plus en plus leurs r\u00e9seaux de magasins sur des emplacements performants et investissent davantage dans des magasins phares attractifs. \u00bb<\/p>\n

www.cbre.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le march\u00e9 europ\u00e9en du e-commerce conna\u00eet une croissance stable, ce qui, selon une analyse de CBRE, stimule la demande pour des biens immobiliers logistiques destin\u00e9s au commerce de d\u00e9tail.<\/p>\n","protected":false},"author":10,"featured_media":94208,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1581,44446,1587],"tags":[4555,61428,61429,61430,61431,61432,61433,61434,15398,11272,3739,2211,2212,61435,3951,61436,61437,61438,61439,61440,61441,12169,2122,61442,2123,61443,61444,61445,42309,16416,10277,3745,2075,2373,22617,12185,12187,61446,16425,4573,4574,61447,3967,3968,2145,16431,61448,61449,61450,42325,61451,2106,61452,2242,61453,15676],"class_list":["post-94210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expedition-et-logistique","category-immobilier-logistique","category-leurope","tag-analyse-de-marche","tag-brick-and-mortar-retail","tag-cbre","tag-commerce-alimentaire-en-ligne","tag-commerce-de-detail-europe","tag-commerce-electronique-delectronique","tag-commerce-physique","tag-commercial-real-estate-francais-e-commerce","tag-croissance-de-le-commerce","tag-deutsch-e-commerce","tag-developpement-des-infrastructures","tag-digital-transformation","tag-digitale-transformation","tag-durabilite-dans-le-commerce-de-detail","tag-e-commerce-growth","tag-einzelhandel-europa","tag-einzelhandelsimmobilien","tag-einzelhandelsstandorte","tag-electronics-trade","tag-elektronikhandel","tag-emplacements-de-vente-au-detail","tag-espaces-logistiques","tag-fachkraeftemangel-logistik","tag-flagship-stores","tag-gestion-de-la-chaine-dapprovisionnement","tag-gesundheitssektor","tag-grocery-e-commerce","tag-handelsimmobilien-english-e-commerce","tag-healthcare-sector","tag-immobilienmarkt","tag-immobilier-commercial","tag-infrastructure-development","tag-infrastrukturentwicklung","tag-labor-shortage-logistics","tag-lebensmittelhandel","tag-logistics-spaces","tag-logistikflaechen","tag-magasins-phares","tag-marche-immobilier","tag-market-analysis","tag-marktanalyse","tag-nachhaltigkeit-im-einzelhandel","tag-online-retail","tag-online-handel","tag-penurie-de-main-doeuvre-logistique","tag-real-estate-market","tag-retail-europe","tag-retail-locations","tag-retail-real-estate","tag-secteur-de-la-sante","tag-stationaerer-handel","tag-supply-chain-management","tag-sustainability-in-retail","tag-transformation-numerique","tag-vente-en-ligne","tag-wachstum-e-commerce"],"acf":[],"yoast_head":"\nInfluence 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