{"id":93816,"date":"2026-06-12T00:01:01","date_gmt":"2026-06-12T00:01:01","guid":{"rendered":"https:\/\/transportjournal.com\/?p=93816"},"modified":"2026-06-12T02:04:30","modified_gmt":"2026-06-12T00:04:30","slug":"avianca-cargo-transporte-des-fleurs-vers-le-bresil","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2026\/06\/12\/avianca-cargo-transporte-des-fleurs-vers-le-bresil\/","title":{"rendered":"Avianca Cargo transporte des fleurs vers le Br\u00e9sil"},"content":{"rendered":"

La compagnie colombienne Avianca Cargo a r\u00e9alis\u00e9 une op\u00e9ration logistique significative, transportant pr\u00e8s de 355 t de fleurs fra\u00eeches de Colombie et d’\u00c9quateur vers le Br\u00e9sil. Cette initiative a eu lieu en amont du Dia dos Namorados, c\u00e9l\u00e9br\u00e9 le 12 juin, le \u00ab jour des amoureux \u00bb br\u00e9silien, et a concern\u00e9 environ 6 millions de tiges de fleurs. Cette action repr\u00e9sente une \u00e9tape importante pour la pr\u00e9sence de la compagnie a\u00e9rienne en Am\u00e9rique du Sud et soutient l’expansion de l’industrie florale en Am\u00e9rique latine vers les march\u00e9s internationaux.<\/p>\n

La dimension de cette op\u00e9ration est remarquable : en quelques semaines seulement, Avianca Cargo a transport\u00e9 71,8 % de toutes les exportations de fleurs que la Colombie a envoy\u00e9es au Br\u00e9sil pour l’ensemble de l’ann\u00e9e 2025. Bien que le Br\u00e9sil dispose d’une industrie florale nationale significative, la demande saisonni\u00e8re d\u00e9passe la capacit\u00e9 de production locale. Avianca Cargo a saisi cette opportunit\u00e9 en reliant l’a\u00e9roport international El Dorado \u00e0 Bogot\u00e1 et l’a\u00e9roport international Mariscal Sucre \u00e0 Quito avec l’a\u00e9roport international Viracopos \u00e0 Campinas, le hub de fret a\u00e9rien strat\u00e9gique du Br\u00e9sil pr\u00e8s de S\u00e3o Paulo.<\/p>\n

Collaboration efficace et planification strat\u00e9gique<\/h3>\n

Le succ\u00e8s de ces op\u00e9rations logistiques est attribu\u00e9 \u00e0 la comp\u00e9titivit\u00e9 particuli\u00e8re du groupe Abra, dont font partie Avianca Cargo et l’entreprise logistique br\u00e9silienne Gollog. La strat\u00e9gie comprenait quatre vols charter de fret sp\u00e9ciaux, exclusivement d\u00e9di\u00e9s au transport de fleurs. Cependant, la v\u00e9ritable innovation r\u00e9sidait dans la coordination pr\u00e9cise des \u00e9quipes et l’int\u00e9gration des r\u00e9seaux du groupe Abra.<\/p>\n

Gr\u00e2ce \u00e0 la collaboration entre Avianca Cargo et Gollog, les deux entreprises ont pu optimiser la capacit\u00e9 de leurs avions de passagers. Cette strat\u00e9gie de r\u00e9seau synchronis\u00e9e a permis une capacit\u00e9 suppl\u00e9mentaire de 72 t et a assur\u00e9 l’int\u00e9grit\u00e9 de la cha\u00eene du froid, tout en garantissant la redistribution efficace des marchandises \u00e0 travers les op\u00e9rations des deux compagnies a\u00e9riennes. Selon WorldACD, Avianca Cargo a atteint en 2026 une part de march\u00e9 de 45 % dans l’ensemble des importations de fret a\u00e9rien de Colombie et d’\u00c9quateur vers le Br\u00e9sil.<\/p>\n

Diogo Elias, PDG d’Avianca Cargo, a soulign\u00e9 :<\/p>\n

\n

\u00ab Cette op\u00e9ration refl\u00e8te notre flexibilit\u00e9 et l’\u00e9norme r\u00e9activit\u00e9 que nous atteignons gr\u00e2ce \u00e0 la combinaison des forces du groupe Abra. Nous ne nous limitons pas \u00e0 la capacit\u00e9 d’Avianca, mais \u00e9largissons notre port\u00e9e par l’int\u00e9gration du r\u00e9seau GOL. \u00bb<\/p>\n<\/blockquote>\n

Le Br\u00e9sil comme march\u00e9 de croissance<\/h3>\n

Traditionnellement, les fleurs de la r\u00e9gion \u00e9taient principalement export\u00e9es vers les \u00c9tats-Unis<\/a>. Cependant, Avianca Cargo adopte une strat\u00e9gie de diff\u00e9renciation de march\u00e9, le Br\u00e9sil \u00e9tant identifi\u00e9 comme un march\u00e9 de croissance important. En 2025, Avianca Cargo a transport\u00e9 plus de 24 000 t de fret a\u00e9rien vers le Br\u00e9sil, soulignant la force de l’\u00e9conomie br\u00e9silienne et le r\u00f4le de la compagnie a\u00e9rienne en tant que partenaire logistique strat\u00e9gique pour le commerce ext\u00e9rieur en Am\u00e9rique latine.<\/p>\n

 <\/p>\n

www.aviancacargo.com<\/a><\/p>\n

 <\/p>\n

www.gollog.com.br<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Avianca Cargo a transport\u00e9 355 tonnes de fleurs fra\u00eeches en provenance de Colombie et d’\u00c9quateur vers le Br\u00e9sil pour soutenir l’industrie florale avant la Saint-Valentin.<\/p>\n","protected":false},"author":12,"featured_media":93814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1590,44348,1581,1582,44341],"tags":[60354,60355,29729,47389,60356,60357,16595,60358,60359,60360,60361,60362,60363,15827,60364,60365,47395,60366,60367,47401,60368,60369,16608,60370,22577,29741,60371,28458,16613,60372,2279,2280,60373,28463,28464,60374,2282,29747,60375,51624,21969,11781,28472,11785,11786,28477,28480,60376,60377,60378,60379,60380],"class_list":["post-93816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ameriques","category-chaine-du-froid","category-expedition-et-logistique","category-fret-aerien","category-produits-perissables","tag-aeroport-international-el-dorado","tag-aeroport-international-viracopos","tag-air-freight-brazil","tag-blumenexport-kolumbien","tag-blumenfluege-suedamerika","tag-blumenindustrie-lateinamerika","tag-blumenlogistik","tag-chaine-du-froid-fleurs","tag-charter-flights-cargo","tag-cold-chain-flowers","tag-collaboration-avianca","tag-collaboration-avianca-francais-avianca-cargo","tag-croissance-du-marche-des-fleurs","tag-deutsch-avianca-cargo","tag-dia-dos-namorados","tag-el-dorado-international-airport","tag-exportation-de-fleurs-colombie","tag-floral-industry","tag-florale-industrie","tag-flower-export-colombia","tag-flower-flights-south-america","tag-flower-industry-latin-america","tag-flower-logistics","tag-flower-market-growth","tag-frachtcharterfluege","tag-fret-aerien-bresil","tag-gollog","tag-industrie-du-transport-bresil","tag-industrie-florale","tag-industrie-florale-amerique-latine","tag-international-logistics","tag-internationale-logistik","tag-kuehlkette-blumen","tag-logistics-service-providers-brazil","tag-logistikdienstleister-brasilien","tag-logistique-des-fleurs","tag-logistique-internationale","tag-luftfracht-brasilien","tag-market-share-air-freight","tag-marktanteil-luftfracht","tag-part-de-marche-fret-aerien","tag-planification-strategique-logistique","tag-prestataires-de-services-logistiques-bresil","tag-strategic-planning-logistics","tag-strategische-planung-logistik","tag-transport-industry-brazil","tag-transportwirtschaft-brasilien","tag-viracopos-international-airport","tag-vols-charter-fret","tag-vols-de-fleurs-amerique-du-sud","tag-wachstum-blumenmarkt","tag-zusammenarbeit-avianca-english-avianca-cargo"],"acf":[],"yoast_head":"\nAvianca 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