{"id":86241,"date":"2026-04-22T16:31:17","date_gmt":"2026-04-22T16:31:17","guid":{"rendered":"https:\/\/transportjournal.com\/2026\/04\/22\/descartes-enquete-de-reference-europeenne-2025\/"},"modified":"2026-04-22T16:31:17","modified_gmt":"2026-04-22T16:31:17","slug":"descartes-enquete-de-reference-europeenne-2025","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2026\/04\/22\/descartes-enquete-de-reference-europeenne-2025\/","title":{"rendered":"Descartes Enqu\u00eate de r\u00e9f\u00e9rence europ\u00e9enne 2025"},"content":{"rendered":"

La Descartes Systems Group a constat\u00e9 dans sa r\u00e9cente \u00e9tude de benchmark sur la gestion du transport en Europe que le secteur du transport \u00e9volue de plus en plus d’un simple facteur de co\u00fbt \u00e0 un instrument strat\u00e9gique, essentiel pour l’utilit\u00e9 client, la croissance et la comp\u00e9titivit\u00e9 des entreprises. Selon l’\u00e9tude, qui repose sur des enqu\u00eates aupr\u00e8s de 300 dirigeants d’entreprises exp\u00e9ditrices et de prestataires logistiques, 49 % des r\u00e9pondants consid\u00e8rent le transport comme un \u00e9l\u00e9ment de diff\u00e9renciation pour leurs services. L’ann\u00e9e pr\u00e9c\u00e9dente, ce chiffre \u00e9tait de 38 %.<\/p>\n

Transport comme instrument strat\u00e9gique<\/h3>\n

Elmer Spruijt, VP Transportation Management EMEA chez Descartes, souligne l’importance de cette \u00e9volution : \u00ab Le transport \u00e9volue d’un processus op\u00e9rationnel \u00e0 un \u00e9l\u00e9ment strat\u00e9gique de l’utilit\u00e9 client et de la comp\u00e9titivit\u00e9. Les entreprises qui modernisent leur gestion du transport posent les bases d’une plus grande flexibilit\u00e9 et d’une croissance accrue. \u00bb L’\u00e9tude montre que 31 % des entreprises consid\u00e8rent le transport comme un avantage concurrentiel, ce qui repr\u00e9sente une augmentation par rapport \u00e0 22 % l’ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n

Les r\u00e9sultats soulignent que le transport gagne en importance strat\u00e9gique au niveau de la direction. Les incertitudes g\u00e9opolitiques, les perturbations dans les cha\u00eenes d’approvisionnement internationales et l’augmentation des attentes des clients am\u00e8nent les entreprises \u00e0 percevoir le transport non plus seulement comme un facteur de co\u00fbt, mais comme un instrument d\u00e9cisif pour le succ\u00e8s commercial et le service client. Ce ph\u00e9nom\u00e8ne est particuli\u00e8rement marqu\u00e9 chez les entreprises financi\u00e8rement performantes : 91 % de ce groupe consid\u00e8rent le transport comme un avantage concurrentiel ou un moyen de diff\u00e9renciation dans le service client.<\/p>\n

Attentes de croissance optimistes<\/h3>\n

Malgr\u00e9 les incertitudes \u00e9conomiques existantes, les attentes dans le secteur pour les deux prochaines ann\u00e9es sont optimistes. 96 % des r\u00e9pondants s’attendent \u00e0 une croissance, dont 61 % pr\u00e9voient des taux de croissance annuels compris entre 5 et 15 %. Les exp\u00e9diteurs se montrent particuli\u00e8rement confiants : 78 % s’attendent \u00e0 une croissance de plus de 5 %, tandis que 67 % des prestataires logistiques partagent des attentes similaires.<\/p>\n

Augmentation des investissements dans la gestion du transport<\/h3>\n

L’importance strat\u00e9gique croissante du transport se refl\u00e8te \u00e9galement dans les plans d’investissement des entreprises. 76 % des r\u00e9pondants pr\u00e9voient d’augmenter leurs investissements en informatique pour la gestion du transport au cours des deux prochaines ann\u00e9es. Parmi les entreprises financi\u00e8rement performantes, ce pourcentage atteint m\u00eame 84 %. Les raisons de ces investissements ont \u00e9galement \u00e9volu\u00e9 : alors que la r\u00e9duction des co\u00fbts \u00e9tait au premier plan par le pass\u00e9, 40 % des r\u00e9pondants citent aujourd’hui la croissance et l’am\u00e9lioration du service client comme principaux moteurs. Cela confirme que le transport est de plus en plus utilis\u00e9 pour soutenir les objectifs commerciaux.<\/p>\n

T\u00e9l\u00e9charger l’\u00e9tude<\/a><\/h3>\n

www.descartes.com <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe Descartes Systems rapporte que le secteur du transport s’\u00e9tablit de plus en plus comme un instrument strat\u00e9gique pour la croissance et la comp\u00e9titivit\u00e9, offrant ainsi de nouvelles opportunit\u00e9s aux entreprises.<\/p>\n","protected":false},"author":7,"featured_media":86239,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1581,1587],"tags":[41479,41480,2207,21089,41481,41482,41483,5180,4231,2122,18820,18821,18822,5794,5795,41484,41485,2909,5799,2125,21103,21106,41486,41487,41488,41489,41490,41491,41492,2133,1831,4254,2925,2479,2929,2148,2193,1916,41493,2339,41494,41495,41496,1857,41497,41498,41499,41500,3125,2155,41501,41502,1837,41503,41504],"class_list":["post-86241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expedition-et-logistique","category-leurope","tag-attentes-de-croissance-logistique","tag-avantage-concurrentiel-du-transport","tag-chaine-dapprovisionnement","tag-chaines-dapprovisionnement-internationales","tag-customer-service-in-transport","tag-descartes-systems-group","tag-deutsch-transportmanagement","tag-digitalisierung-im-transport","tag-digitalization-in-transport","tag-fachkraeftemangel-logistik","tag-flexibilitaet-im-transport","tag-flexibilite-dans-le-transport","tag-flexibility-in-transport","tag-geopolitical-uncertainties","tag-geopolitische-unsicherheiten","tag-gestion-strategique-du-transport","tag-growth-expectations-logistics","tag-hafenbetrieb","tag-incertitudes-geopolitiques","tag-industrie-du-transport","tag-international-supply-chains","tag-internationale-lieferketten","tag-investissements-dans-le-transport","tag-investissements-informatiques-gestion-du-transport","tag-investitionen-in-transport","tag-investments-in-transport","tag-it-investments-transport-management","tag-it-investitionen-transportmanagement","tag-kundenservice-im-transport","tag-logistics-service-providers","tag-logistikdienstleister","tag-numerisation-dans-le-transport","tag-operations-portuaires","tag-penurie-de-competences-logistique","tag-port-operations","tag-prestataires-de-services-logistiques","tag-rail-freight-transport","tag-schienengueterverkehr","tag-service-client-dans-le-transport","tag-skills-shortage-logistics","tag-strategic-transport-management","tag-strategies-de-transport","tag-strategisches-transportmanagement","tag-supply-chain","tag-transport-als-differenzierungsmerkmal","tag-transport-as-a-differentiator","tag-transport-comme-facteur-de-differenciation","tag-transport-competitive-advantage","tag-transport-ferroviaire-de-marchandises","tag-transport-industry","tag-transport-strategies-francais-gestion-du-transport","tag-transportstrategien-english-transport-management","tag-transportwirtschaft","tag-wachstumserwartungen-logistik","tag-wettbewerbsvorteil-transport"],"acf":[],"yoast_head":"\nDescartes 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