{"id":82089,"date":"2026-03-23T11:43:41","date_gmt":"2026-03-23T11:43:41","guid":{"rendered":"https:\/\/transportjournal.com\/?p=82089"},"modified":"2026-03-23T15:50:15","modified_gmt":"2026-03-23T14:50:15","slug":"jd-com-presente-sa-strategie-de-marques-europeennes","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2026\/03\/23\/jd-com-presente-sa-strategie-de-marques-europeennes\/","title":{"rendered":"JD.com pr\u00e9sente sa strat\u00e9gie de marques europ\u00e9ennes"},"content":{"rendered":"

JD.com a pr\u00e9sent\u00e9 sa strat\u00e9gie de marque europ\u00e9enne lors de l’Alimentaria Barcelona, qui se d\u00e9roule du 23 au 26 mars 2026. \u00c0 l’occasion du 50e anniversaire du salon, l’entreprise a expos\u00e9 ses plans pour faciliter l’entr\u00e9e sur le march\u00e9 chinois des marques premium europ\u00e9ennes, telles que BayMar. Cela se fait via la plateforme „JINGDONG Cross-Border“, qui sert de porte d’entr\u00e9e pour les marques internationales, selon l’entreprise.<\/p>\n

Initiatives de promotion des marques<\/h3>\n

Un \u00e9l\u00e9ment central de la pr\u00e9sentation \u00e9tait, selon l’entreprise, le „10 milliards GigaGrowth Plan“, lanc\u00e9 en 2025. L’objectif de cette initiative est d’introduire 1 000 nouvelles marques internationales sur le march\u00e9 chinois au cours des trois prochaines ann\u00e9es et d’atteindre un volume de ventes de 10 milliards RMB (environ 1,4 milliard USD). JD.com s’appuie sur trois mesures : la promotion des Centennial Brands, l’\u00e9largissement du programme National Pavilion et l’intensification d’une campagne mondiale de recrutement de produits, visant \u00e0 acqu\u00e9rir des produits de haute qualit\u00e9 du monde entier.<\/p>\n

La pr\u00e9sence de JD.com \u00e0 l’Alimentaria souligne, selon ses propres dires, l’engagement de l’entreprise \u00e0 faire avancer l’innovation dans le commerce de d\u00e9tail en Europe. Avec le lancement de Joybuy, une nouvelle plateforme de commerce en ligne, la pr\u00e9sence de JD.com dans le commerce de d\u00e9tail europ\u00e9en devrait \u00eatre renforc\u00e9e.<\/p>\n

www.jd.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

JD.com pr\u00e9sente sa strat\u00e9gie de marques europ\u00e9ennes lors de l’Alimentaria Barcelona et pr\u00e9voit d’introduire 1.000 marques internationales en Chine au cours des trois prochaines ann\u00e9es.<\/p>\n","protected":false},"author":10,"featured_media":82087,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1586,1581,1587],"tags":[],"class_list":["post-82089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asie-pacifique","category-expedition-et-logistique","category-leurope"],"acf":[],"yoast_head":"\nJD.com pr\u00e9sente sa strat\u00e9gie de marques europ\u00e9ennes - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/fr\/2026\/03\/23\/jd-com-presente-sa-strategie-de-marques-europeennes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JD.com pr\u00e9sente sa strat\u00e9gie de marques europ\u00e9ennes - 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