{"id":81525,"date":"2026-03-18T14:31:18","date_gmt":"2026-03-18T14:31:18","guid":{"rendered":"https:\/\/transportjournal.com\/2026\/03\/18\/gls-et-dpd-lancent-la-marque-inboxx\/"},"modified":"2026-03-18T14:31:18","modified_gmt":"2026-03-18T14:31:18","slug":"gls-et-dpd-lancent-la-marque-inboxx","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2026\/03\/18\/gls-et-dpd-lancent-la-marque-inboxx\/","title":{"rendered":"GLS et DPD lancent la marque \u00ab inboxx \u00bb"},"content":{"rendered":"

Les services de colis GLS et DPD ont pr\u00e9sent\u00e9 aujourd’hui leur nouvelle marque commune \u00ab inboxx \u00bb, qui repr\u00e9sente un r\u00e9seau ouvert de stations de colis. Cette initiative vise \u00e0 faciliter la collecte et la livraison de colis pour les clients et \u00e0 promouvoir l’utilisation des stations de colis et des points de retrait.<\/p>\n

Avec l’objectif de construire d’ici fin 2027 l’un des plus grands r\u00e9seaux ouverts de services hors domicile en Allemagne, les deux entreprises pr\u00e9voient de cr\u00e9er au total 20 000 points de services hors domicile accessibles en commun. Cela comprend jusqu’\u00e0 6 000 stations de colis, qui doivent permettre aux clients une gestion flexible de l’envoi et de la r\u00e9ception de leurs colis. Actuellement, GLS et DPD disposent d\u00e9j\u00e0 d’environ 10 000 points de retrait, accessibles aux clients des deux services.<\/p>\n

Un nouveau mod\u00e8le d’infrastructure pour le march\u00e9 des colis<\/h3>\n

La nouvelle marque doit repr\u00e9senter un r\u00e9seau ouvert aux fournisseurs, qui b\u00e9n\u00e9ficie non seulement aux exp\u00e9diteurs et aux destinataires, mais qui, \u00e0 terme, permettra \u00e9galement \u00e0 d’autres services de colis et partenaires de vente au d\u00e9tail d’acc\u00e9der \u00e0 une infrastructure performante. \u00ab Ainsi, nous \u00e9tablissons un mod\u00e8le d’infrastructure sur le march\u00e9 allemand des colis, qui est ouvert dans l’acc\u00e8s et pens\u00e9 de mani\u00e8re coh\u00e9rente du point de vue des partenaires \u00bb, explique Jascha Waffender, Directeur des services hors domicile chez GLS Germany.<\/p>\n

Le lancement de \u00ab inboxx \u00bb est soutenu par une campagne de marque \u00e0 Berlin, qui se d\u00e9roulera jusqu’\u00e0 fin mars 2026. La campagne comprend des espaces publicitaires grand format ainsi que des annonces num\u00e9riques \u00e0 des points de trafic centraux et dans les stations de transports en commun. Cela doit positionner l’offre comme une partie int\u00e9grante de la logistique urbaine moderne.<\/p>\n

Michael Knaupe, Responsable de l’exp\u00e9rience client et du d\u00e9veloppement commercial chez DPD Deutschland, souligne : \u00ab Nous cr\u00e9ons un \u00e9cosyst\u00e8me qui rend notre service encore plus confortable et flexible pour tous les clients. \u00bb La marque doit permettre de r\u00e9cup\u00e9rer et d’envoyer des colis de la mani\u00e8re qui convient le mieux aux utilisateurs.<\/p>\n

Le partenariat entre GLS et DPD est renforc\u00e9 par le lancement de \u00ab inboxx \u00bb et doit contribuer \u00e0 accro\u00eetre l’efficacit\u00e9 de l’envoi de colis. Au cours des prochaines ann\u00e9es, le r\u00e9seau de stations de colis et de points de retrait devrait continuer \u00e0 cro\u00eetre pour r\u00e9pondre aux besoins des clients.<\/p>\n

 <\/p>\n

www.dpd.com<\/a><\/p>\n

 <\/p>\n

www.gls-pakete.de<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Les services de colis GLS et DPD ont introduit la marque \u00ab inboxx \u00bb pour cr\u00e9er un r\u00e9seau ouvert de 20 000 stations de colis d’ici 2027.<\/p>\n","protected":false},"author":12,"featured_media":81523,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9092,1581,1587],"tags":[29058,29059,29060,29061,29062,8440,29063,29064,29065,29066,29067,29068,29069,29070,29071,29072,29073,29074,29075,29076,29077,29078,8452,2821,1831,3750,9939,29079,29080,29081,29082,29083,29084,29085,23164,3756,29086,29087,29088,3757,29089,14419,29090,29091,29092,29093,29094,2829,29095,29096,8462,3977,29097,29098,29099,9963,29100],"class_list":["post-81525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deutschland","category-expedition-et-logistique","category-leurope","tag-abholung-von-paketen-english-gls","tag-annonces-numeriques","tag-boutiques-de-colis","tag-branding-campaign","tag-campagne-de-marque","tag-customer-service","tag-deutsch-gls","tag-digital-ads","tag-digitale-anzeigen","tag-dpd","tag-ecosystem-parcel-services","tag-ecosysteme-des-services-de-colis","tag-efficacite-dans-lexpedition-de-colis","tag-efficiency-in-parcel-shipping","tag-effizienz-im-paketversand","tag-expedition-et-reception","tag-flexible-handhabung","tag-flexible-handling","tag-gestion-flexible","tag-inboxx","tag-infrastructure-model","tag-infrastrukturmodell","tag-kundenservice","tag-logistics-providers","tag-logistikdienstleister","tag-logistique-de-colis","tag-logistique-urbaine","tag-marche-des-colis-en-allemagne","tag-markenkampagne","tag-modele-dinfrastructure","tag-oekosystem-paketdienste","tag-out-of-home-network","tag-out-of-home-netzwerk","tag-package-pickup-francais-gls","tag-paketdienste","tag-paketlogistik","tag-paketmarkt-deutschland","tag-paketshops","tag-paketstationen","tag-parcel-logistics","tag-parcel-market-germany","tag-parcel-services","tag-parcel-shops","tag-parcel-stations","tag-partenariat-gls-dpd","tag-partnerschaft-gls-dpd","tag-partnership-gls-dpd","tag-prestataires-logistiques","tag-reseau-out-of-home","tag-retrait-de-colis","tag-service-client","tag-services-de-colis","tag-shipping-and-receiving","tag-stadtlogistik","tag-stations-de-colis","tag-urban-logistics","tag-versand-und-empfang"],"acf":[],"yoast_head":"\nGLS 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