{"id":66927,"date":"2024-10-18T18:49:32","date_gmt":"2024-10-18T16:49:32","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/10\/18\/le-congres-astre-a-aborde-lintelligence-artificielle\/"},"modified":"2024-10-18T18:49:32","modified_gmt":"2024-10-18T16:49:32","slug":"le-congres-astre-a-aborde-lintelligence-artificielle","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2024\/10\/18\/le-congres-astre-a-aborde-lintelligence-artificielle\/","title":{"rendered":"Le congr\u00e8s ASTRE a abord\u00e9 l&rsquo;intelligence artificielle"},"content":{"rendered":"<h5>Du 1er au 4 octobre de cette ann\u00e9e, des entreprises membres et des partenaires de toute l&rsquo;Europe se sont r\u00e9unis lors du 32e congr\u00e8s ASTRE \u00e0 Bordeaux. L&rsquo;objectif \u00e9tait de partager des exp\u00e9riences et de d\u00e9velopper de nouvelles strat\u00e9gies. Des conf\u00e9rences d&rsquo;experts et des discussions sur des points \u00e9conomiques et technologiques ont marqu\u00e9 le programme, afin de pr\u00e9parer au mieux les entreprises aux d\u00e9fis futurs.<\/h5>\n<p>(M\u00fcllheim\/Bordeaux) L&rsquo;\u00e9v\u00e9nement a \u00e9t\u00e9 plac\u00e9 sous le signe de la force du collectif, de l&rsquo;esprit familial et de la diversit\u00e9 interg\u00e9n\u00e9rationnelle. Apr\u00e8s les r\u00e9cents changements structurels, les nouveaux objectifs et strat\u00e9gies de la coop\u00e9rative ont \u00e9t\u00e9 expliqu\u00e9s aux 125 entreprises membres, 127 partenaires ainsi qu&rsquo;\u00e0 90 autres participants. Environ 200 dirigeants de six nations diff\u00e9rentes ont particip\u00e9.<\/p>\n<p>Un point culminant du congr\u00e8s a \u00e9t\u00e9 la session pl\u00e9ni\u00e8re d\u00e9lib\u00e9r\u00e9ment non conventionnelle organis\u00e9e dans l&rsquo;auditorium de la \u00ab\u00a0Cit\u00e9 du Vin\u00a0\u00bb, un projet touristique \u00e0 Bordeaux. ASTRE a ainsi organis\u00e9 deux conf\u00e9rences avec des experts des domaines de l&rsquo;\u00e9conomie et de l&rsquo;intelligence artificielle (IA), afin de montrer aux membres des strat\u00e9gies de succ\u00e8s \u00e0 long terme.<\/p>\n<p>Ingo Malsbenden, directeur g\u00e9n\u00e9ral de Moeller \u2013 Internationale Spedition + Logistik GmbH, membre d&rsquo;ASTRE DACH et repr\u00e9sentant de la soci\u00e9t\u00e9 nationale ASTRE dans les pays germanophones, a salu\u00e9 les nouvelles impulsions du congr\u00e8s : \u00ab\u00a0Les pr\u00e9sentations et les tables rondes se sont concentr\u00e9es sur les domaines qui offrent la plus grande valeur ajout\u00e9e \u00e0 nous, membres. Chaque rencontre dans le r\u00e9seau est pr\u00e9cieuse, car notre coh\u00e9sion commune est l&rsquo;un de nos plus grands avantages concurrentiels.\u00a0\u00bb<\/p>\n<p>Particuli\u00e8rement m\u00e9morable, selon Ingo Malsbenden, a \u00e9t\u00e9 une d\u00e9claration de l&rsquo;expert \u00e9conomique Philippe Dessertine, qui a inform\u00e9 les membres dans sa pr\u00e9sentation sur les d\u00e9fis \u00e9conomiques actuels et futurs ainsi que sur de nouvelles opportunit\u00e9s de croissance, rappelant leur r\u00f4le cl\u00e9 en tant que \u00ab\u00a0colonne vert\u00e9brale de l&rsquo;\u00e9conomie\u00a0\u00bb. Lors d&rsquo;une table ronde qui a suivi, des experts et des dirigeants des membres d&rsquo;ASTRE ont discut\u00e9 de sujets tels que la directive CSRD, les augmentations d&rsquo;imp\u00f4ts et les r\u00e9glementations europ\u00e9ennes \u2013 des d\u00e9fis qui touchent fortement le secteur de la logistique.<\/p>\n<h5>Impacts et risques de l&rsquo;intelligence artificielle<\/h5>\n<p>L&rsquo;intelligence artificielle a \u00e9galement jou\u00e9 un r\u00f4le central en tant que sujet pertinent \u00e0 l&rsquo;\u00e9chelle mondiale et intersectorielle. ASTRE a invit\u00e9 les experts J\u00e9r\u00f4me Lucereau, pr\u00e9sident de Galances Conseil et Formation et fondateur de la \u00ab\u00a0Fresque de l&rsquo;IA\u00a0\u00bb, et son cofondateur Nicolas Blanchon. La discussion a port\u00e9 sur l&rsquo;IA pr\u00e9dictive et g\u00e9n\u00e9rative, les impacts \u00e9cologiques et les risques de cette r\u00e9volution technologique. Les experts ont fourni des approches pr\u00e9cieuses sur la mani\u00e8re dont les membres d&rsquo;ASTRE peuvent tirer profit de l&rsquo;IA.<\/p>\n<p>Photo : \u00a9 ASTRE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Du 1er au 4 octobre de cette ann\u00e9e, des entreprises membres et des partenaires de toute l&rsquo;Europe se sont r\u00e9unis lors du 32e congr\u00e8s ASTRE \u00e0<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":5855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1556,1561],"tags":[],"class_list":["post-66927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categories","category-forwarding-logistics","category-intermodal-road","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le congr\u00e8s ASTRE a abord\u00e9 l&#039;intelligence artificielle - ITJ | International Transport Journal.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/fr\/2024\/10\/18\/le-congres-astre-a-aborde-lintelligence-artificielle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le congr\u00e8s ASTRE a abord\u00e9 l&#039;intelligence artificielle - ITJ | International Transport Journal.\" \/>\n<meta property=\"og:description\" content=\"Du 1er au 4 octobre de cette ann\u00e9e, des entreprises membres et des partenaires de toute l&rsquo;Europe se sont r\u00e9unis lors du 32e congr\u00e8s ASTRE \u00e0 [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/fr\/2024\/10\/18\/le-congres-astre-a-aborde-lintelligence-artificielle\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-18T16:49:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/transportjournal.com\/fr\/2024\/10\/18\/le-congres-astre-a-aborde-lintelligence-artificielle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/transportjournal.com\/fr\/2024\/10\/18\/le-congres-astre-a-aborde-lintelligence-artificielle\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Le congr\u00e8s ASTRE a abord\u00e9 l&rsquo;intelligence artificielle\",\"datePublished\":\"2024-10-18T16:49:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/transportjournal.com\/fr\/2024\/10\/18\/le-congres-astre-a-aborde-lintelligence-artificielle\/\"},\"wordCount\":512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/transportjournal.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/transportjournal.com\/fr\/2024\/10\/18\/le-congres-astre-a-aborde-lintelligence-artificielle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Astre_18.10.24-1.jpg\",\"articleSection\":[\"Categories\",\"Forwarding &amp; 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