{"id":64873,"date":"2024-04-16T19:41:18","date_gmt":"2024-04-16T17:41:18","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/04\/16\/la-compagnie-maritime-hapag-lloyd-presente-sa-strategie-2030\/"},"modified":"2024-04-16T19:41:18","modified_gmt":"2024-04-16T17:41:18","slug":"la-compagnie-maritime-hapag-lloyd-presente-sa-strategie-2030","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2024\/04\/16\/la-compagnie-maritime-hapag-lloyd-presente-sa-strategie-2030\/","title":{"rendered":"La compagnie maritime Hapag-Lloyd pr\u00e9sente sa strat\u00e9gie 2030"},"content":{"rendered":"
Hapag-Lloyd annonce aujourd’hui sa strat\u00e9gie 2030, une strat\u00e9gie globale qui d\u00e9finit la direction de l’entreprise en mati\u00e8re de qualit\u00e9, de durabilit\u00e9, d’innovation et d’efficacit\u00e9 op\u00e9rationnelle dans une industrie maritime en rapide \u00e9volution. Au cours des cinq derni\u00e8res ann\u00e9es, l’entreprise a r\u00e9alis\u00e9 des progr\u00e8s significatifs en mati\u00e8re de satisfaction client, de stabilit\u00e9 financi\u00e8re et d’expansion sur le march\u00e9, notamment dans des r\u00e9gions cl\u00e9s comme l’Inde et l’Afrique.<\/strong><\/h5>\n

(Hambourg) La strat\u00e9gie 2030 s’appuie sur la strat\u00e9gie 2023, qui a renforc\u00e9 la r\u00e9putation d’Hapag-Lloyd en tant que compagnie maritime ax\u00e9e sur le client. La nouvelle strat\u00e9gie est le r\u00e9sultat d’analyses approfondies du march\u00e9 et des clients, ainsi que d’une collaboration interne intensive impliquant les experts mondiaux de la compagnie. Un service client de premier ordre et la responsabilit\u00e9 environnementale sont au c\u0153ur de la strat\u00e9gie 2030. Parall\u00e8lement, un accent est mis sur des solutions num\u00e9riques innovantes pour naviguer avec succ\u00e8s dans un paysage mondial en constante \u00e9volution.<\/p>\n

Les cinq piliers de la strat\u00e9gie 2030 <\/strong><\/h5>\n

La strat\u00e9gie 2030 d’Hapag-Lloyd repose sur cinq piliers :<\/p>\n

    \n
  1. Pure Play Plus : <\/strong>Hapag-Lloyd continue d’investir dans sa flotte et son r\u00e9seau de services pour renforcer son activit\u00e9 principale dans le transport maritime, tout en \u00e9largissant son portefeuille de terminaux, soutenu par le nouveau secteur d’activit\u00e9 \u00ab Terminal & Infrastructure \u00bb. De plus, la compagnie souhaite augmenter sa part dans le transport int\u00e9rieur pour soutenir directement son activit\u00e9 principale.<\/li>\n
  2. Top 5 Global Container Line : <\/strong>Avec un accent sur les initiatives de croissance strat\u00e9gique, Hapag-Lloyd vise \u00e0 consolider sa position parmi les cinq principales compagnies maritimes de conteneurs au monde et \u00e0 renforcer sa pr\u00e9sence sur des march\u00e9s cl\u00e9s tels que l’Afrique, l’Inde, l’Asie du Sud-Est et le trafic transpacifique gr\u00e2ce \u00e0 une croissance sup\u00e9rieure \u00e0 celle du march\u00e9.<\/li>\n
  3. Undisputed Number One for Quality : <\/strong>Hapag-Lloyd intensifiera sa strat\u00e9gie de qualit\u00e9 et vise un taux de livraison \u00e0 temps de plus de 80 %. De plus, l’entreprise am\u00e9liorera la qualit\u00e9 op\u00e9rationnelle, le service client et la simplicit\u00e9 des transactions avec ses clients. La coop\u00e9ration Gemini avec Maersk sera une \u00e9tape importante dans cette direction, tout comme le renforcement des processus internes.<\/li>\n
  4. Sustainability Driver : <\/strong>Hapag-Lloyd s’engage \u00e0 respecter sa responsabilit\u00e9 envers l’environnement et souhaite contribuer \u00e0 limiter le r\u00e9chauffement climatique \u00e0 l’objectif de 1,5 \u00b0C de l’accord de Paris. La compagnie s’est engag\u00e9e \u00e0 r\u00e9duire ses \u00e9missions absolues de gaz \u00e0 effet de serre d’environ un tiers d’ici 2030 et \u00e0 atteindre une flotte \u00e0 z\u00e9ro \u00e9mission nette d’ici 2045. Cela se fera par une s\u00e9rie de mesures, y compris la modernisation de la flotte, de nouvelles technologies de propulsion et l’utilisation de carburants alternatifs.<\/li>\n
  5. Top Performing Carrier : <\/strong>Hapag-Lloyd vise \u00e0 rester l’une des entreprises leaders du secteur gr\u00e2ce \u00e0 l’utilisation de solutions informatiques de pointe, \u00e0 l’augmentation de la productivit\u00e9, \u00e0 une orientation constante vers la performance et les co\u00fbts, au d\u00e9veloppement des employ\u00e9s et \u00e0 la promotion des talents.<\/li>\n<\/ol>\n
    \"\"Une strat\u00e9gie robuste est essentielle<\/h5>\n

    \u00ab\u00a0Nous sommes tr\u00e8s fiers de notre strat\u00e9gie 2030, qui d\u00e9montre notre engagement envers la qualit\u00e9, la durabilit\u00e9 et la satisfaction client\u00a0\u00bb, a d\u00e9clar\u00e9 Rolf Habben Jansen, PDG d’Hapag-Lloyd. \u00ab\u00a0Nous op\u00e9rons dans un secteur tr\u00e8s dynamique, caract\u00e9ris\u00e9 par des besoins clients en constante \u00e9volution, c’est pourquoi une strat\u00e9gie robuste est essentielle. Avec la strat\u00e9gie 2030, nous sommes en mesure de nous affirmer comme l’une des compagnies maritimes de ligne les plus importantes au monde. Nous allons non seulement accro\u00eetre la valeur ajout\u00e9e pour nos clients et partenaires, mais aussi contribuer de mani\u00e8re significative \u00e0 la d\u00e9carbonisation de notre secteur. C’est notre strat\u00e9gie la plus ambitieuse \u00e0 ce jour.\u00a0\u00bb<\/p>\n

    Photo : \u00a9 Hapag-Lloyd<\/p>\n","protected":false},"excerpt":{"rendered":"

    Hapag-Lloyd annonce aujourd’hui sa strat\u00e9gie 2030, une strat\u00e9gie globale qui d\u00e9finit la direction de l’entreprise en mati\u00e8re de qualit\u00e9, de durabilit\u00e9, d’innovation et d’efficacit\u00e9 op\u00e9rationnelle dans [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":6679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1559],"tags":[],"class_list":["post-64873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-ports"],"acf":[],"yoast_head":"\nLa compagnie maritime Hapag-Lloyd pr\u00e9sente sa strat\u00e9gie 2030 - ITJ | International Transport Journal.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/fr\/2024\/04\/16\/la-compagnie-maritime-hapag-lloyd-presente-sa-strategie-2030\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La compagnie maritime Hapag-Lloyd pr\u00e9sente sa strat\u00e9gie 2030 - 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