{"id":61049,"date":"2023-03-23T19:50:28","date_gmt":"2023-03-23T18:50:28","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2023\/03\/23\/btk-livre-15-million-de-canettes-de-cola-mix\/"},"modified":"2023-03-23T19:50:28","modified_gmt":"2023-03-23T18:50:28","slug":"btk-livre-15-million-de-canettes-de-cola-mix","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2023\/03\/23\/btk-livre-15-million-de-canettes-de-cola-mix\/","title":{"rendered":"BTK livre 1,5 million de canettes de Cola-Mix"},"content":{"rendered":"<h5><strong>Logistique contractuelle pour le lancement sur le march\u00e9 : canette par canette, le Cola Mix de la brasserie Fl\u00f6tzinger de Rosenheim a conquis sa place dans les rayons concurrentiels du commerce. Pour le lancement, la BTK Befrachtungs- und Transportkontor GmbH a soutenu d\u00e8s le premier jour avec une logistique contractuelle et de transport. \u00c0 ce jour, plus de 1,5 million de canettes de 0,33 litre ont quitt\u00e9 le centre logistique de Raubling. La collaboration se poursuit.<\/strong><\/h5>\n<p>(Rosenheim) En avril 2020, Fl\u00f6tzinger a propos\u00e9 pour la premi\u00e8re fois son Cola-Mix en canettes. Le lancement a commenc\u00e9 par un projet pilote de 250 000 canettes sur demande pour des emplacements promotionnels dans le commerce. Entre-temps, l&rsquo;article a trouv\u00e9 sa place dans les rayons du commerce \u00e0 l&rsquo;\u00e9chelle nationale, avec une tendance \u00e0 la hausse. Du projet pilote est n\u00e9e une coop\u00e9ration permanente. La BTK \u00e9tait pr\u00e9sente d\u00e8s le d\u00e9but.<\/p>\n<p>Sans la BTK, le projet n&rsquo;aurait pas \u00e9t\u00e9 possible en raison du manque d&rsquo;espace et de personnel dans le si\u00e8ge de la brasserie. Chaque exp\u00e9dition n\u00e9cessite au moins 150 m\u00e8tres carr\u00e9s d&rsquo;espace de travail, deux professionnels de la logistique et une autre personne pour le chariot \u00e9l\u00e9vateur. En 30 minutes, cette \u00e9quipe pr\u00e9pare quatre quarts de palettes contenant chacune 16 emballages v\u00e9rifi\u00e9s de 24 unit\u00e9s. Celles-ci sont solidement envelopp\u00e9es dans du film plastique sur une palette europ\u00e9enne pour sortir des marchandises.<\/p>\n<p>Pour chaque action, la logistique de transport de la BTK prend en charge entre 100 et 250 quarts de palettes pr\u00eates \u00e0 la vente en tant que fret ou chargement partiel. Le d\u00e9lai d&rsquo;ex\u00e9cution le plus court sur demande a \u00e9t\u00e9 de moins d&rsquo;une semaine. En route vers l&rsquo;assortiment fixe de d\u00e9taillants renomm\u00e9s, la BTK a \u00e9tabli une cha\u00eene d&rsquo;approvisionnement flexible et fiable en collaboration r\u00e9gionale avec Fl\u00f6tzinger.<\/p>\n<p>Lorenz Stiglauer, directeur g\u00e9n\u00e9ral de Fl\u00f6tzinger : \u00ab \u00c0 notre emplacement dans le centre-ville de Rosenheim, nous sommes compl\u00e8tement occup\u00e9s. Sans espaces externes, notre lancement de produit n&rsquo;aurait pas \u00e9t\u00e9 possible. Avec la BTK, nous avons trouv\u00e9 un partenaire logistique qui a beaucoup d&rsquo;exp\u00e9rience dans la logistique commerciale. Et c&rsquo;est tout pr\u00e8s de chez nous. C&rsquo;est inestimable. \u00bb<\/p>\n<p>Josef Hei\u00df, directeur g\u00e9n\u00e9ral de la BTK : \u00ab Ce n&rsquo;est pas la premi\u00e8re fois que nous aidons des entreprises locales dans une action rapide et que nous grandissons avec elles. Au d\u00e9but, nous apportons souvent une aide au d\u00e9marrage de mani\u00e8re simple et pragmatique. Avec nos processus \u00e9volutifs et soutenus par l&rsquo;informatique, nous d\u00e9veloppons rapidement une solution sur mesure. \u00bb<\/p>\n<p>La BTK soutient la brasserie Fl\u00f6tzinger en tant que partenaire logistique dans plusieurs lignes de produits. Le client appartient au segment du commerce. Dans ce domaine, la BTK g\u00e9n\u00e8re environ 35 % de son chiffre d&rsquo;affaires avec la logistique contractuelle et 65 % avec des services de transport. Les points forts sont les papiers hygi\u00e9niques, les aliments et les boissons. En 2022, la BTK a r\u00e9alis\u00e9 pour la premi\u00e8re fois un chiffre d&rsquo;affaires de 98 millions d&rsquo;euros.<\/p>\n<p>Photo : \u00a9 BTK \/ <strong><em>L\u00e9gende de l&rsquo;image :<\/em><\/strong><em> Employ\u00e9 logistique avec des palettes pleines de canettes de Cola-Mix<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logistique contractuelle pour le lancement sur le march\u00e9 : canette par canette, le Cola Mix de la brasserie Fl\u00f6tzinger de Rosenheim a conquis sa place dans<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":8325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1560,1561],"tags":[],"class_list":["post-61049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BTK livre 1,5 million de canettes de Cola-Mix - ITJ | International Transport Journal.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/fr\/2023\/03\/23\/btk-livre-15-million-de-canettes-de-cola-mix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTK livre 1,5 million de canettes de Cola-Mix - ITJ | International Transport Journal.\" \/>\n<meta property=\"og:description\" content=\"Logistique contractuelle pour le lancement sur le march\u00e9 : canette par canette, le Cola Mix de la brasserie Fl\u00f6tzinger de Rosenheim a conquis sa place dans [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/fr\/2023\/03\/23\/btk-livre-15-million-de-canettes-de-cola-mix\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-23T18:50:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/fr\\\/2023\\\/03\\\/23\\\/btk-livre-15-million-de-canettes-de-cola-mix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/fr\\\/2023\\\/03\\\/23\\\/btk-livre-15-million-de-canettes-de-cola-mix\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"BTK livre 1,5 million de canettes de Cola-Mix\",\"datePublished\":\"2023-03-23T18:50:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/fr\\\/2023\\\/03\\\/23\\\/btk-livre-15-million-de-canettes-de-cola-mix\\\/\"},\"wordCount\":554,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/fr\\\/2023\\\/03\\\/23\\\/btk-livre-15-million-de-canettes-de-cola-mix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/BTK_23.03.2023.jpg\",\"articleSection\":[\"Forwarding &amp; 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