{"id":59236,"date":"2022-11-02T17:41:49","date_gmt":"2022-11-02T16:41:49","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2022\/11\/02\/lufthansa-cargo-reorganise-ses-regions-de-vente\/"},"modified":"2022-11-02T17:41:49","modified_gmt":"2022-11-02T16:41:49","slug":"lufthansa-cargo-reorganise-ses-regions-de-vente","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2022\/11\/02\/lufthansa-cargo-reorganise-ses-regions-de-vente\/","title":{"rendered":"Lufthansa Cargo r\u00e9organise ses r\u00e9gions de vente"},"content":{"rendered":"
\n
Dans le domaine des produits et des ventes de Lufthansa Cargo, des changements tant au niveau personnel que structurel au sein de la direction entreront en vigueur \u00e0 partir du 1er novembre 2022. Ces ajustements servent des objectifs strat\u00e9giques : sept r\u00e9gions de vente seront d\u00e9sormais regroup\u00e9es en cinq. Cette simplification structurelle permet une orientation client encore plus cibl\u00e9e et permet d’agir plus rapidement sur le march\u00e9, soutenant ainsi la phase de croissance de Lufthansa Cargo.<\/h5>\n

(Francfort\/Main) Les changements pr\u00e9voient \u00e0 la fois de nouvelles nominations et des responsabilit\u00e9s adapt\u00e9es :<\/p>\n<\/div>\n

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Les r\u00e9gions de vente Am\u00e9rique du Nord et Am\u00e9rique du Sud formeront d\u00e9sormais une grande r\u00e9gion Am\u00e9rique dans la gestion des ventes. Stephanie Abeler, anciennement responsable des ventes et de la gestion du Midwest des \u00c9tats-Unis, prendra la responsabilit\u00e9 de la nouvelle r\u00e9gion cr\u00e9\u00e9e. Les titulaires de postes pr\u00e9c\u00e9dents, Bernhard Kindelbacher et Carsten Hernig, se consacreront \u00e0 de nouvelles t\u00e2ches. Stephanie Abeler restera bas\u00e9e \u00e0 Chicago.<\/p>\n<\/div>\n

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Les r\u00e9gions pr\u00e9c\u00e9demment s\u00e9par\u00e9es de l’Europe de l’Est et du Nord ainsi que de l’Europe de l’Ouest seront d\u00e9sormais g\u00e9r\u00e9es comme une seule r\u00e9gion europ\u00e9enne. Nouveau chez Lufthansa Cargo, Oliver von G\u00f6tz sera d\u00e9sormais responsable de ce secteur de vente en tant que responsable de la \u00ab\u00a0R\u00e9gion Europe LCAG\u00a0\u00bb depuis Francfort, rempla\u00e7ant ainsi les titulaires de postes pr\u00e9c\u00e9dents, Annette Kreuziger et Thomas Egnolf. Avant cela, Oliver von G\u00f6tz \u00e9tait responsable de la \u00ab\u00a0Strat\u00e9gie des compagnies a\u00e9riennes et du d\u00e9veloppement commercial des compagnies a\u00e9riennes Lufthansa\u00a0\u00bb au sein du groupe Lufthansa.<\/p>\n

Extension de la r\u00e9gion de vente Moyen-Orient et Afrique<\/h5>\n<\/div>\n
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La r\u00e9gion de vente actuelle Moyen-Orient et Afrique sera \u00e9largie pour inclure les march\u00e9s d’Asie du Sud et de la r\u00e9gion CEI. Cette r\u00e9gion de vente sera d\u00e9sormais dirig\u00e9e par Dr. Andr\u00e9 Schulz en tant que responsable de la \u00ab\u00a0R\u00e9gion Moyen-Orient, Afrique, Asie du Sud et CEI\u00a0\u00bb. Il est bas\u00e9 \u00e0 Francfort. Avec ce changement, Dr. Schulz, qui \u00e9tait auparavant directeur g\u00e9n\u00e9ral de l’Afrique du Sud et de l’Est \u00e0 Johannesburg chez Deutsche Lufthansa AG, succ\u00e8de \u00e0 Frank Beilner, qui se consacrera \u00e0 de nouvelles t\u00e2ches.<\/p>\n<\/div>\n

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Achim Martinka, qui dirige depuis l’\u00e9t\u00e9 2019 les ventes en Allemagne en tant que vice-pr\u00e9sident Allemagne, \u00e9largit son domaine de responsabilit\u00e9 pour inclure les march\u00e9s d’Autriche et de Suisse, dirigeant ainsi la nouvelle r\u00e9gion de vente DACH regroup\u00e9e.<\/p>\n

La r\u00e9gion Asie-Pacifique reste inchang\u00e9e<\/h5>\n<\/div>\n
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La configuration de la r\u00e9gion Asie-Pacifique, dirig\u00e9e par J. Florian Pfaff depuis Singapour, restera inchang\u00e9e, \u00e0 l’exception de la future gestion de la r\u00e9gion de march\u00e9 d’Asie du Sud par Dr. Andr\u00e9 Schulz.<\/p>\n<\/div>\n

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Le domaine des ventes num\u00e9riques, qui \u00e9tait auparavant une fonction centrale, sera d\u00e9sormais \u00e9largi et d\u00e9fini comme une fonction orient\u00e9e vers le client. Marcel Kling dirigera d\u00e9sormais le domaine des ventes num\u00e9riques.<\/p>\n<\/div>\n

\n

Tous les responsables des r\u00e9gions de vente ainsi que des ventes num\u00e9riques rendront compte \u00e0 Ashwin Bhat, directeur commercial de Lufthansa Cargo.<\/p>\n

Ajustements n\u00e9cessaires pour regrouper les forces<\/h5>\n<\/div>\n
\n

\u00ab\u00a0La fusion des r\u00e9gions ainsi que les nouvelles nominations sont pour nous des ajustements n\u00e9cessaires pour regrouper nos forces, tirer parti des synergies et ainsi mieux r\u00e9agir aux tendances du march\u00e9. Nous simplifions nos structures de processus en interne et, \u00e0 l’ext\u00e9rieur, nous restons un partenaire fort pour nos clients sur les march\u00e9s. Je suis heureux que nous ayons pu recruter et nommer de nouveaux dirigeants du groupe Lufthansa. Je suis convaincu qu’avec leur exp\u00e9rience et leur vaste savoir, nous continuerons \u00e0 renforcer la position de leader de Lufthansa Cargo sur le march\u00e9 du fret a\u00e9rien dans les ann\u00e9es \u00e0 venir. Je voudrais \u00e9galement profiter de l’occasion pour remercier Anette Kreuziger, Bernhard Kindelbacher, Frank Beilner, Thomas Egenolf et Carsten Hernig pour leur leadership et leur contribution au succ\u00e8s de Lufthansa Cargo au cours des derni\u00e8res ann\u00e9es\u00a0\u00bb, souligne Ashwin Bhat, directeur commercial de Lufthansa Cargo.<\/p>\n

Photo : \u00a9 Lufthansa \/ L\u00e9gende de l’image<\/em><\/strong> (de g. \u00e0 dr.) : <\/em>Dr. Andr\u00e9 Schulz, Stephanie Abeler, Oliver von G\u00f6tz, Marcel Kling <\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dans le domaine des produits et des ventes de Lufthansa Cargo, des changements tant au niveau personnel que structurel au sein de la direction entreront en [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":9066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1558,1665,1557,1561],"tags":[],"class_list":["post-59236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-air-freight","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"\nLufthansa Cargo r\u00e9organise ses r\u00e9gions de vente - ITJ | International Transport Journal.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/fr\/2022\/11\/02\/lufthansa-cargo-reorganise-ses-regions-de-vente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa Cargo r\u00e9organise ses r\u00e9gions de vente - 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