{"id":56004,"date":"2022-04-28T20:09:53","date_gmt":"2022-04-28T18:09:53","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2022\/04\/28\/le-premier-dpd-store-ouvre-ses-portes-a-berlin-friedrichshain\/"},"modified":"2022-04-28T20:09:53","modified_gmt":"2022-04-28T18:09:53","slug":"le-premier-dpd-store-ouvre-ses-portes-a-berlin-friedrichshain","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2022\/04\/28\/le-premier-dpd-store-ouvre-ses-portes-a-berlin-friedrichshain\/","title":{"rendered":"Le premier DPD Store ouvre ses portes \u00e0 Berlin-Friedrichshain"},"content":{"rendered":"
DPD ouvre un nouveau chapitre pour le commerce en ligne \u00e0 Berlin-Friedrichshain, rendant les achats en ligne plus durables et encore plus pratiques. Les consommateurs de la r\u00e9gion peuvent se faire livrer leurs commandes directement dans le premier DPD Store en Allemagne, essayer leurs achats dans une atmosph\u00e8re d\u00e9tendue et g\u00e9rer facilement les retours. Les cartons non utilis\u00e9s re\u00e7oivent une nouvelle vie en \u00e9tant donn\u00e9s gratuitement.<\/strong><\/h5>\n

(Aschaffenburg\/Berlin) De plus, le DPD Store sert de microd\u00e9p\u00f4t, \u00e0 partir duquel des colis sont livr\u00e9s dans le quartier \u00e0 l’aide de v\u00e9los cargo \u00e9lectriques.<\/p>\n

\u00ab Nous avons tous appris \u00e0 appr\u00e9cier les avantages des achats en ligne, mais nous connaissons \u00e9galement les d\u00e9fis, notamment en ce qui concerne la r\u00e9ception des colis, le retour des marchandises ou les nombreux cartons et emballages ainsi que le trafic de livraison dans les centres-villes. C’est pr\u00e9cis\u00e9ment ici que nous intervenons avec notre DPD Store, cr\u00e9ant d’une part une toute nouvelle exp\u00e9rience de marque et d’achat. D’autre part, nous offrons un concept futuriste innovant pour le commerce en ligne durable \u00bb, d\u00e9clare Eric Malitzke, directeur g\u00e9n\u00e9ral de DPD Allemagne.<\/p>\n

Une atmosph\u00e8re agr\u00e9able et l’orientation client sont d\u00e9sormais clairement au centre du DPD Store : l’int\u00e9rieur lumineux et accueillant, con\u00e7u avec du bois et des mat\u00e9riaux naturels, invite \u00e0 la d\u00e9tente, et \u00e0 la caf\u00e9t\u00e9ria DPD, les clients peuvent d\u00e9guster du caf\u00e9 \u00e9quitable. Pour essayer des v\u00eatements, des cabines d’essayage bien \u00e9clair\u00e9es avec de grands miroirs sont disponibles, offrant un d\u00e9cor parfait pour un selfie avec leur design de jungle ou d’espace infini en 3D.<\/p>\n

\"\"

Lors de l’ouverture : Jan Kerkhoff, responsable des op\u00e9rations de cluster, Justine-Claudia Sch\u00e4fer, coordinatrice junior de la gestion de projet et Eric Malitzke, directeur g\u00e9n\u00e9ral de DPD Allemagne (\u00a9 DPD)<\/p><\/div>\n

Essayer et g\u00e9rer les retours sur place<\/strong><\/h5>\n

Les retours sont directement accept\u00e9s sur place par le personnel du DPD Store, tout comme les cartons et mat\u00e9riaux d’emballage usag\u00e9s et r\u00e9utilisables. Ceux-ci re\u00e7oivent une seconde vie \u00e0 la barre de valorisation : sous le slogan \u00ab r\u00e9utiliser plut\u00f4t que recycler \u00bb, ils sont donn\u00e9s gratuitement aux clients souhaitant exp\u00e9dier leur propre colis. L’\u00e9tiquette de colis correspondante peut \u00eatre facilement cr\u00e9\u00e9e et imprim\u00e9e au terminal en libre-service.<\/p>\n

Partenariats durables pour des espaces de stockage r\u00e9servables en ligne et de la gastronomie<\/strong><\/h5>\n

Le DPD Store mise enti\u00e8rement sur des partenariats durables : le fournisseur de self-stockage Storebox a lou\u00e9 une partie de l’espace du magasin et propose des espaces de stockage r\u00e9servables en ligne de diff\u00e9rentes tailles. Les int\u00e9ress\u00e9s peuvent y stocker \u00e0 court ou \u00e0 long terme des objets qui prennent trop de place chez eux ou qui ne sont n\u00e9cessaires que de mani\u00e8re irr\u00e9guli\u00e8re.<\/p>\n

Le choix culinaire met \u00e9galement l’accent sur la durabilit\u00e9 : en plus du caf\u00e9 \u00e9quitable, des collations de qualit\u00e9 biologique, y compris des aliments \u00ab sauv\u00e9s \u00bb ou du pop-corn, font partie de l’offre.<\/p>\n

Partie de la logistique urbaine verte<\/strong><\/h5>\n

Le DPD Store \u00e0 Friedrichshain sert \u00e9galement de microd\u00e9p\u00f4t et constitue ainsi un \u00e9l\u00e9ment d’une logistique urbaine verte, visant \u00e0 r\u00e9duire le trafic automobile et de livraison dans les centres-villes : \u00e0 l’arri\u00e8re du magasin, plusieurs v\u00e9los cargo \u00e9lectriques du fabricant ONO sont stationn\u00e9s, qui sont charg\u00e9s directement sur place et \u00e9quip\u00e9s de colis. Lors de la mise en service du microd\u00e9p\u00f4t, environ 300 colis seront d’abord livr\u00e9s localement sans \u00e9missions chaque jour aux clients qui n’ont pas choisi de d\u00e9p\u00f4t dans la zone de colis du DPD Store.<\/p>\n

Avec ce magasin autog\u00e9r\u00e9, DPD lance une initiative \u00e0 caract\u00e8re mod\u00e8le. \u00c0 long terme, le concept devrait \u00eatre mis en \u0153uvre \u00e0 l’\u00e9chelle nationale.<\/p>\n","protected":false},"excerpt":{"rendered":"

DPD ouvre un nouveau chapitre pour le commerce en ligne \u00e0 Berlin-Friedrichshain, rendant les achats en ligne plus durables et encore plus pratiques. Les consommateurs de [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":10419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1556,1561],"tags":[],"class_list":["post-56004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-intermodal-road","category-regions"],"acf":[],"yoast_head":"\nLe premier DPD Store ouvre ses portes \u00e0 Berlin-Friedrichshain - ITJ | International Transport Journal.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/fr\/2022\/04\/28\/le-premier-dpd-store-ouvre-ses-portes-a-berlin-friedrichshain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le premier DPD Store ouvre ses portes \u00e0 Berlin-Friedrichshain - ITJ | International Transport Journal.\" \/>\n<meta property=\"og:description\" content=\"DPD ouvre un nouveau chapitre pour le commerce en ligne \u00e0 Berlin-Friedrichshain, rendant les achats en ligne plus durables et encore plus pratiques. 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