{"id":55393,"date":"2022-03-28T18:21:02","date_gmt":"2022-03-28T16:21:02","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2022\/03\/28\/le-port-de-hambourg-marketing-hhm-se-reorganise\/"},"modified":"2022-03-28T18:21:02","modified_gmt":"2022-03-28T16:21:02","slug":"le-port-de-hambourg-marketing-hhm-se-reorganise","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2022\/03\/28\/le-port-de-hambourg-marketing-hhm-se-reorganise\/","title":{"rendered":"Le port de Hambourg Marketing HHM se r\u00e9organise"},"content":{"rendered":"
L’association Hafen Hamburg Marketing e.V., fond\u00e9e en 1985, se r\u00e9organise. Avec la fin du mandat d’Ingo Egloff, qui part \u00e0 la retraite bien m\u00e9rit\u00e9e le 31 mars 2022, les domaines d’activit\u00e9 et les responsabilit\u00e9s au sein de HHM doivent \u00eatre restructur\u00e9s. L’association compte 280 entreprises membres.<\/strong><\/h5>\n

(Hambourg) Ingo Egloff a marqu\u00e9 et fa\u00e7onn\u00e9 Hafen Hamburg Marketing aux c\u00f4t\u00e9s d’Axel Mattern depuis le 1er janvier 2014. Apr\u00e8s son mandat en tant que d\u00e9put\u00e9 au Bundestag, il a utilis\u00e9 ses nombreux contacts pour mettre en avant non seulement le port de Hambourg, mais aussi l’\u00e9conomie maritime, les projets d’infrastructure dans l’arri\u00e8re-pays ainsi que les sites portuaires du nord-ouest de l’Allemagne dans le cadre de la politique f\u00e9d\u00e9rale.<\/p>\n

Un bel exemple est le petit-d\u00e9jeuner portuaire \u00e0 la repr\u00e9sentation de l’\u00c9tat de Hambourg. Cet \u00e9v\u00e9nement \u00e0 succ\u00e8s a c\u00e9l\u00e9br\u00e9 en mars 2022 un petit jubil\u00e9 avec le 55\u00e8me petit-d\u00e9jeuner portuaire. Ingo Egloff a durablement marqu\u00e9 ce format. \u00ab\u00a0Avec sa cr\u00e9ativit\u00e9, sa t\u00e9nacit\u00e9 et sa force de persuasion, Ingo Egloff a toujours r\u00e9ussi \u00e0 souligner les avantages du port de Hambourg dans la cha\u00eene d’approvisionnement mondiale. Un aspect important lorsqu’il s’agit de la r\u00e9partition des fonds f\u00e9d\u00e9raux pour les projets d’infrastructure. Il va nous manquer\u00a0\u00bb, d\u00e9clare Axel Mattern, qui agira d\u00e9sormais en tant que pr\u00e9sident unique.<\/p>\n

Assurer une transition fluide<\/strong><\/strong><\/h5>\n

Dans la direction dirig\u00e9e par Axel Mattern, Kerstin Pfietzmann prend la responsabilit\u00e9 du domaine des finances et de l’administration. Mathias Schulz et Bengt van Beuningen sont responsables des domaines du marketing, de la communication et de la strat\u00e9gie. \u00ab\u00a0En raison des exp\u00e9riences v\u00e9cues pendant la pand\u00e9mie de Corona avec les nouveaux domaines d’activit\u00e9 \u00e9largis qui en ont d\u00e9coul\u00e9, il \u00e9tait tr\u00e8s important de r\u00e9orienter notre structure organisationnelle. D’autre part, nous assurons ainsi une transition fluide, qui s’accompagne de changements de personnel. Avec les changements que nous avons maintenant mis en place en \u00e9troite coordination avec nos organes associatifs, nous pr\u00e9parons Hafen Hamburg Marketing de mani\u00e8re optimale et sommes bien \u00e9quip\u00e9s pour les exigences de l’avenir proche\u00a0\u00bb, d\u00e9clare Axel Mattern.<\/p>\n

Repr\u00e9sentations portuaires g\u00e9r\u00e9es depuis le si\u00e8ge<\/strong><\/h5>\n

Les repr\u00e9sentations portuaires, qui agissent de mani\u00e8re tr\u00e8s autonome, sont g\u00e9r\u00e9es depuis le si\u00e8ge de Hambourg. Axel Mattern prend la responsabilit\u00e9 de la r\u00e9gion D-A-CH : Allemagne-Ouest, Est, Sud, Suisse et Autriche. Les autres repr\u00e9sentations portuaires sont g\u00e9r\u00e9es au si\u00e8ge par des chefs de d\u00e9partement. Ainsi, Mathias Schulz, avec le soutien d’Inga Gurries, dirige les activit\u00e9s des repr\u00e9sentations en Chine et en Inde, et Marina Basso Michael est responsable, en tant que directrice r\u00e9gionale Europe, de la coordination des t\u00e2ches et du d\u00e9veloppement du march\u00e9 dans les r\u00e9gions Scandinave, Baltique, mer Baltique et Europe centrale et orientale (MOE). Un \u00e9change tr\u00e8s \u00e9troit et une collaboration intensive se poursuivent entre le si\u00e8ge de HHM et les repr\u00e9sentations portuaires nationales et internationales.<\/p>\n

Recherche de march\u00e9 au sein de la direction<\/strong><\/h5>\n

Le domaine des projets, \u00e9galement tr\u00e8s orient\u00e9 vers l’international, chez HHM est dirig\u00e9 par Stefan Breitenbach, qui g\u00e8re les projets de l’UE, les projets des membres et les projets de financement nationaux. Dans le domaine de la communication, r\u00e9organis\u00e9 depuis octobre 2021, Bengt van Beuningen est responsable des relations presse et des produits imprim\u00e9s, tandis que Mathias Schulz dirige les domaines num\u00e9rique et en direct avec les m\u00e9dias sociaux et les vid\u00e9os, les foires et les \u00e9v\u00e9nements. Jochen Wischhusen est responsable de la pr\u00e9sence de HHM sur le web et de toute la technique dans les domaines de l’informatique, de la technique de studio, de la vid\u00e9o et de la post-production des formats vid\u00e9o. Les activit\u00e9s de recherche de march\u00e9, qui sont importantes pour tous les domaines d’activit\u00e9 de HHM, sont directement g\u00e9r\u00e9es par la direction.<\/p>\n

40 employ\u00e9s dans douze sites<\/strong><\/h5>\n

Le travail op\u00e9rationnel de l’association, qui g\u00e8re le marketing de localisation pour le port de Hambourg, les partenaires et les ports le long de la cha\u00eene de transport ainsi que pour les environ 280 entreprises membres dans un total de 12 sites en Allemagne et \u00e0 l’\u00e9tranger, est assur\u00e9 par plus de 40 employ\u00e9s de l’association.<\/p>\n

Photo : \u00a9 HHM\/Achim Multhaupt \/ L\u00e9gende de l’image :<\/em><\/strong> Ingo Egloff (\u00e0 gauche) et Axel Mattern<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

L’association Hafen Hamburg Marketing e.V., fond\u00e9e en 1985, se r\u00e9organise. Avec la fin du mandat d’Ingo Egloff, qui part \u00e0 la retraite bien m\u00e9rit\u00e9e le 31 [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":10651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561,1559],"tags":[],"class_list":["post-55393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions","category-shipping-ports"],"acf":[],"yoast_head":"\nLe port de Hambourg Marketing HHM se r\u00e9organise - ITJ | International Transport Journal.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/fr\/2022\/03\/28\/le-port-de-hambourg-marketing-hhm-se-reorganise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le port de Hambourg Marketing HHM se r\u00e9organise - ITJ | International Transport Journal.\" \/>\n<meta property=\"og:description\" content=\"L’association Hafen Hamburg Marketing e.V., fond\u00e9e en 1985, se r\u00e9organise. 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