{"id":26964,"date":"2021-06-15T13:31:50","date_gmt":"2021-06-15T11:31:50","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/06\/15\/gebruder-weiss-recompense-par-le-german-brand-award\/"},"modified":"2025-12-15T13:07:41","modified_gmt":"2025-12-15T12:07:41","slug":"gebruder-weiss-recompense-par-le-german-brand-award","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2021\/06\/15\/gebruder-weiss-recompense-par-le-german-brand-award\/","title":{"rendered":"Gebr\u00fcder Weiss r\u00e9compens\u00e9 par le German Brand Award"},"content":{"rendered":"<p>Gebr\u00fcder Weiss a \u00e9t\u00e9 r\u00e9compens\u00e9 par le German Brand Award pour sa campagne d&rsquo;image \u00ab #GWmovesOn \u00bb. L&rsquo;entreprise internationale de transport et de logistique a d\u00e9velopp\u00e9 des id\u00e9es particuli\u00e8res au cours de la pand\u00e9mie de Corona pour motiver encore plus ses employ\u00e9s essentiels en ces temps difficiles et pour reconna\u00eetre leurs performances.<\/p>\n<p>(Francfort-sur-le-Main\/Lauterach) Avec la campagne \u00ab #GWmovesOn \u2013 H\u00e9ros de la logistique \u00bb, le travail du personnel a \u00e9t\u00e9 communiqu\u00e9 tant en interne qu&rsquo;en externe. Ainsi, Gebr\u00fcder Weiss a \u00ab racont\u00e9 \u00bb sur ses r\u00e9seaux sociaux 60 histoires individuelles de ses employ\u00e9s provenant de plus de 16 pays. Dans une \u00e9dition sp\u00e9ciale du magazine client ATLAS, plusieurs fois prim\u00e9, ces histoires recueillies au cours de la pand\u00e9mie ont \u00e9galement \u00e9t\u00e9 publi\u00e9es. \u00ab Avec cette action, nous voulions donner \u00e0 nos employ\u00e9s la reconnaissance qu&rsquo;ils m\u00e9ritent en raison de leur engagement inflexible depuis le d\u00e9but de la pand\u00e9mie \u00bb, d\u00e9clare Peter Kloiber, membre de la direction de Gebr\u00fcder Weiss. \u00ab Nous montrons qu&rsquo;ici, des personnes avec des int\u00e9r\u00eats, des talents et des forces diff\u00e9rents travaillent et ce qu&rsquo;elles ont \u00e0 offrir. Ce sont ces employ\u00e9s qui se cachent derri\u00e8re les \u00ab histoires de h\u00e9ros \u00bb et nous en sommes fiers \u00bb, ajoute Peter Kloiber.<\/p>\n<h5><strong>Prix important dans l&rsquo;industrie<\/strong><\/h5>\n<p>Le German Brand Award r\u00e9compense dans les cat\u00e9gories \u00ab Excellent Brands \u00bb et \u00ab Excellence in Brand Strategy and Creation \u00bb des campagnes, concepts et strat\u00e9gies solides pour leur gestion de marque. Cette ann\u00e9e, 1 134 soumissions provenant de 17 pays ont \u00e9t\u00e9 enregistr\u00e9es. Parmi les gagnants, en plus de Gebr\u00fcder Weiss, figuraient des marques connues telles que BMW Motorrad, Knorr-Bremse AG ou Deutsche Telekom.<br \/>Photo : \u00a9 Gebr\u00fcder Weiss<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gebr\u00fcder Weiss a \u00e9t\u00e9 r\u00e9compens\u00e9 par le German Brand Award pour sa campagne d&rsquo;image \u00ab #GWmovesOn \u00bb. L&rsquo;entreprise internationale de transport et de logistique a d\u00e9velopp\u00e9<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-26964","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gebr\u00fcder Weiss r\u00e9compens\u00e9 par le German Brand Award - ITJ | International Transport Journal.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/fr\/2021\/06\/15\/gebruder-weiss-recompense-par-le-german-brand-award\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gebr\u00fcder Weiss r\u00e9compens\u00e9 par le German Brand Award - ITJ | International Transport Journal.\" \/>\n<meta property=\"og:description\" content=\"Gebr\u00fcder Weiss a \u00e9t\u00e9 r\u00e9compens\u00e9 par le German Brand Award pour sa campagne d&rsquo;image \u00ab #GWmovesOn \u00bb. 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