{"id":20815,"date":"2020-10-29T07:20:45","date_gmt":"2020-10-29T06:20:45","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/10\/29\/le-partenaire-de-distribution-fuso-lance-une-vente-en-ligne-innovante\/"},"modified":"2025-12-15T12:41:23","modified_gmt":"2025-12-15T11:41:23","slug":"le-partenaire-de-distribution-fuso-lance-une-vente-en-ligne-innovante","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2020\/10\/29\/le-partenaire-de-distribution-fuso-lance-une-vente-en-ligne-innovante\/","title":{"rendered":"Le partenaire de distribution FUSO lance une vente en ligne innovante"},"content":{"rendered":"

La marque de v\u00e9hicules utilitaires FUSO, sous l’\u00e9gide de DAIMLER AG, vend d\u00e9sormais des camions et des bus en ligne. Gr\u00e2ce \u00e0 ce nouveau canal de distribution innovant, on esp\u00e8re atteindre les clients malgr\u00e9 les restrictions li\u00e9es au coronavirus. Les v\u00e9hicules sont d\u00e8s \u00e0 pr\u00e9sent propos\u00e9s sur la plateforme de commerce \u00e9lectronique Tokopedia.<\/p>\n

(Stuttgart, Tokyo \/ Jakarta) \u2013 Le partenaire de distribution FUSO, PT Krama Yudha Tiga Berlian Motors (KTB), vend d\u00e9sormais des camions et des bus en ligne en collaboration avec son r\u00e9seau de concessionnaires. En pleine p\u00e9riode de restrictions li\u00e9es au coronavirus, un canal de distribution num\u00e9rique est plus accessible pour les clients. Ainsi, il est d\u00e9sormais possible d’acheter un camion FUSO sur Tokopedia, la plus grande plateforme de commerce \u00e9lectronique du pays, en Indon\u00e9sie.<\/p>\n

La vente peut \u00eatre enti\u00e8rement r\u00e9alis\u00e9e en ligne<\/strong><\/h5>\n

KTB a ouvert d\u00e9but ce mois-ci la boutique officielle FUSO sur Tokopedia. Tous les mod\u00e8les et variantes disponibles sur place peuvent d\u00e9sormais \u00eatre achet\u00e9s via la plateforme de commerce \u00e9lectronique la plus utilis\u00e9e en Indon\u00e9sie, qui, selon les statistiques, est visit\u00e9e une fois par mois par un Indon\u00e9sien sur trois. C’est la premi\u00e8re fois que la vente de v\u00e9hicules neufs dans un grand march\u00e9 FUSO peut \u00eatre enti\u00e8rement r\u00e9alis\u00e9e en ligne. Le profil de vendeur Tokopedia est actuellement connect\u00e9 \u00e0 22 repr\u00e9sentations au sein du r\u00e9seau de distribution KTB, couvrant environ 85 % du r\u00e9seau de concessionnaires local. L’introduction de la strat\u00e9gie de distribution en ligne fait partie de l’engagement de KTB \u00e0 offrir un acc\u00e8s facile aux clients en pleine pand\u00e9mie de COVID-19 et aux mesures de distanciation sociale qui en d\u00e9coulent. Les clients peuvent choisir librement entre le retrait en magasin ou la livraison lors de l’achat d’un camion ou d’un bus via Tokopedia. Les retours des clients ont jusqu’\u00e0 pr\u00e9sent \u00e9t\u00e9 globalement positifs.<\/p>\n

Production au Japon - Assemblage final \u00e0 Jakarta<\/strong><\/h5>\n

Les camions FUSO vendus en Indon\u00e9sie comprennent le l\u00e9ger FUSO Canter (connu localement sous le nom de FUSO Colt) et le FUSO Fighter de poids moyen. Ils sont exp\u00e9di\u00e9s sous forme de kits d\u00e9mont\u00e9s (KD) de l’usine FUSO \u00e0 Kawasaki, au Japon, et sont assembl\u00e9s sur place \u00e0 l’est de Jakarta. KTB vend des v\u00e9hicules en Indon\u00e9sie selon le \u00ab\u00a0mod\u00e8le Build-to-Stock\u00a0\u00bb, permettant aux clients de choisir parmi des variantes pr\u00e9configur\u00e9es. Cela rend la vente de v\u00e9hicules sur des plateformes en ligne un canal de distribution alternatif appropri\u00e9. En Europe, les camions sont distribu\u00e9s selon un \u00ab\u00a0mod\u00e8le Build-to-Order\u00a0\u00bb, ce qui est trop complexe pour la vente en ligne. KTB est un \u00e9l\u00e9ment essentiel de la poursuite de la longue tradition de la marque FUSO en Indon\u00e9sie, qui est le leader du march\u00e9 local depuis 50 ann\u00e9es cons\u00e9cutives. L’archipel indon\u00e9sien repr\u00e9sente actuellement le plus grand march\u00e9 d’exportation pour les v\u00e9hicules FUSO.www.tokopedia.com<\/a>\u00a0\u00a0\u00a0 www.fuso-trucks.de<\/a>Image : \u00a9 Daimler AG<\/p>\n","protected":false},"excerpt":{"rendered":"

La marque de v\u00e9hicules utilitaires FUSO, sous l’\u00e9gide de DAIMLER AG, vend d\u00e9sormais des camions et des bus en ligne. Gr\u00e2ce \u00e0 ce nouveau canal de [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-20815","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"\nLe partenaire de distribution FUSO lance une vente en ligne innovante - ITJ | International Transport Journal.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/fr\/2020\/10\/29\/le-partenaire-de-distribution-fuso-lance-une-vente-en-ligne-innovante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le partenaire de distribution FUSO lance une vente en ligne innovante - ITJ | International Transport Journal.\" \/>\n<meta property=\"og:description\" content=\"La marque de v\u00e9hicules utilitaires FUSO, sous l’\u00e9gide de DAIMLER AG, vend d\u00e9sormais des camions et des bus en ligne. 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