{"id":20541,"date":"2020-10-17T10:30:51","date_gmt":"2020-10-17T08:30:51","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/10\/17\/sabrina-catalfamo-est-la-nouvelle-responsable-marketing-chez-swan\/"},"modified":"2025-12-15T12:40:09","modified_gmt":"2025-12-15T11:40:09","slug":"sabrina-catalfamo-est-la-nouvelle-responsable-marketing-chez-swan","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/fr\/2020\/10\/17\/sabrina-catalfamo-est-la-nouvelle-responsable-marketing-chez-swan\/","title":{"rendered":"Sabrina Catalfamo est la nouvelle responsable marketing chez SWAN"},"content":{"rendered":"

La soci\u00e9t\u00e9 SWAN GmbH a accueilli un nouveau membre dans son \u00e9quipe : depuis ao\u00fbt 2020, Sabrina Catalfamo renforce l’\u00e9quipe de direction en tant que responsable marketing et communication du sp\u00e9cialiste des logiciels pour la logistique SAP. Dans sa nouvelle fonction, la trentenaire souhaite notamment optimiser et d\u00e9velopper les activit\u00e9s marketing, ainsi que se concentrer davantage sur le marketing entrant et la g\u00e9n\u00e9ration de leads.<\/p>\n

(Augsbourg) - Sabrina Catalfamo est responsable de l’ensemble du marketing et de la gestion de la marque du portefeuille de produits SWAN. Elle planifie, con\u00e7oit et supervise toutes les mesures de marketing et de communication, y compris l’organisation d’\u00e9v\u00e9nements et de participations \u00e0 des salons, ainsi que la coordination de l’ensemble du domaine graphique et de la production imprim\u00e9e. De plus, la professionnelle de la communication d\u00e9veloppe l’\u00e9cosyst\u00e8me des outils CRM et soutient l’organisation des ventes de SWAN en tant que contact central.<\/p>\n

\u00ab Sabrina Catalfamo poss\u00e8de une vaste connaissance et une longue exp\u00e9rience dans le domaine de la communication directe et indirecte. Avec elle \u00e0 bord, nous voulons poursuivre notre trajectoire de succ\u00e8s et renforcer notre expertise dans le secteur de la logistique \u00bb, d\u00e9clare Alexander Bernhard, directeur g\u00e9n\u00e9ral de SWAN GmbH.<\/p>\n

Parcours professionnel<\/strong><\/h5>\n

Apr\u00e8s sa formation en tant qu’assistante marketing, Catalfamo a commenc\u00e9 des \u00e9tudes duales au sein de la famille d’entreprises M\u00fcller Medien \u00e0 Nuremberg. Elle a d’abord travaill\u00e9 en tant que responsable du marketing direct avec un accent sur le marketing en ligne. Par la suite, la sportive active a pris en charge la gestion de projets de mani\u00e8re autonome et plus tard la commercialisation directe de produits num\u00e9riques. Avant de rejoindre SWAN, Catalfamo a travaill\u00e9 chez le fournisseur ERP IFS Deutschland GmbH & Co. KG. Dans une \u00e9quipe internationale, elle \u00e9tait principalement responsable de la planification des salons et des \u00e9v\u00e9nements, du marketing RH ainsi que des publicit\u00e9s Facebook.<\/p>\n

\u00ab Le marketing est une discipline tr\u00e8s dynamique. Plus que jamais, les entreprises doivent s’adapter aux nouvelles tendances et aux nouvelles r\u00e9alit\u00e9s. Cela s’applique bien s\u00fbr aussi \u00e0 SWAN \u00bb, d\u00e9clare Sabrina Catalfamo. \u00ab Je ne veux pas seulement mettre en \u0153uvre des mesures isol\u00e9es, mais cr\u00e9er des interfaces interconnect\u00e9es pour maximiser l’utilit\u00e9 des mesures individuelles. \u00bb<\/p>\n

Ce qui rend SWAN sp\u00e9cial<\/strong><\/h5>\n

Catalfamo appr\u00e9cie particuli\u00e8rement chez SWAN la diversit\u00e9 des t\u00e2ches, les nouveaux d\u00e9fis quotidiens et l’excellent climat de travail au sein d’une \u00e9quipe jeune et engag\u00e9e. \u00ab Le ‘teamplay’ inscrit dans les valeurs de l’entreprise se refl\u00e8te dans la pratique quotidienne. Tous les employ\u00e9s travaillent pour le succ\u00e8s de l’entreprise et tirent dans le m\u00eame sens. J’appr\u00e9cie \u00e9galement l’atmosph\u00e8re familiale et l’\u00e9quilibre travail-vie personnelle bien \u00e9quilibr\u00e9. Je n’ai pas toujours consid\u00e9r\u00e9 ces deux aspects comme acquis \u00bb, ajoute-t-elle.<\/p>\n

https:\/\/swan.de<\/a>,<\/p>\n

Photo : \u00a9 SWAN GmbH<\/p>\n","protected":false},"excerpt":{"rendered":"

La soci\u00e9t\u00e9 SWAN GmbH a accueilli un nouveau membre dans son \u00e9quipe : depuis ao\u00fbt 2020, Sabrina Catalfamo renforce l’\u00e9quipe de direction en tant que responsable [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1559],"tags":[],"class_list":["post-20541","post","type-post","status-publish","format-standard","hentry","category-shipping-ports"],"acf":[],"yoast_head":"\nSabrina Catalfamo est la nouvelle responsable marketing chez SWAN - ITJ | International Transport Journal.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/fr\/2020\/10\/17\/sabrina-catalfamo-est-la-nouvelle-responsable-marketing-chez-swan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sabrina Catalfamo est la nouvelle responsable marketing chez SWAN - 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