Truck manufacturer redifines its strategy
By separating its operational business from its fellow affiliate Volvo Trucks in Germany and by appointing a new management, Renault Trucks has changed its event strategy as well. The company aims to present its new products and services to clearly defined target groups and in a more individual setting. This different approach also creates more opportunities to test the vehicles.
In accordance with its new focus, Renault Trucks will therefore not participate in the IAA commercial vehicles exhibition (24.-30.9.2020). However, for the first time after five years of absence, the manufacturer will take part in the ADAC Truck Grand Prix which will be held from 17 to 19 June 2020 in Nuremberg, Germany, where it will put its special show trucks on display. (ben)