03.11.2020
Artikel Nummer: 33915
Russian Railways to launch CRM system
Russian Railways (RZD) is completing work on creating a customer relationship management (CRM) system. The company has already begun trial operations and will launch the system by the end of 2020.
According to deputy managing director Alexey Shilo, the key element of this CRM system is a unified electronic catalogue of the services offered by the Russian Railways’ holding.
Its development required a complete description of all processes. About one third of the electronic catalogue services are focused on optimising the use of freight wagons – readdressing, routing, freight express trains and shuttles etc. (ben)