Oelker new head of marketing at Krone
Stefan Oelker has taken on the role of marketing director of the Krone Commercial Vehicle Group. Oelker has already held several executive positions in the advertising industry and in the technical products marketing field, most recently as head of marketing and business development at the German e-bike manufacturer Derby Cycle.
Dr Frank Albers, Krone’s managing director marketing & sales, stated: "We are very pleased that we were able to win Oelker, a long-standing marketing expert. We are convinced that with his extensive know-how he will decisively shape brand awareness and product strategies and initiate new impulses and concepts.”
Oelker, who is looking forward to the new challenges, added: "Krone has a large portfolio ranging from long trucks and trailers to electrified load bicycles. The entire team and I want to further promote the positioning of the mobility service provider Krone at home and abroad." (mw)