Luca Graf appointed CEO of MS Direct
The board of directors of MS Direct Group has appointed Luca Graf as the new CEO of MS Direct. A proven e-commerce logistics expert, Graf holds a doctorate in industrial engineering. He has many years of experience in the digitalisation of logistics processes as head of digital innovation at DSV and Panalpina.
From exoskeletons to drone operations to optimise process efficiency, Graf has an extensive track record. He was also head of online & direct sales at Swiss International Air Lines for many years, where he was responsible for swiss.com, Switzerland's top-selling online shop.
Graf was also a member of the board of directors of Cargo Sous Terrain, the innovative total logistics system that is developing underground, flexible transport solutions for small consignments in Switzerland. (cj)