Le Havre's oldest forwarder rebranded
Seafrigo, a global provider of temperature-controlled food logistics headquartered in Le Havre, France, has streamlined its service offerings and strengthened its identity by rebranding Maison Jamein, a member of the Seafrigo group, into "Seafrigo General Cargo".
Effective immediately, the rebranding of the company, which was founded in 1831 and joined Seafrigo in 2016, is the first in a three-phase transformation to better align company identities within the group with their specific activities.
This new brand will be implemented firstly in France, which will be followed by Europe and then globally. It will continue to offer a full spectrum of multi-modal services.
Thomas Costantin, group head of communication & marketing: "The new name reflects the growing connection between all our group companies around the world." (ah)