Darren Hall is Fraikin's new CEO in UK
Fraikin Group, a contract hire, fleet management and rental specialist based in France, has appointed Darren Hall to lead the company’s British subsidiary Fraikin (Coventry).
Hall served as managing director of Fraikin Dayim Truck Rental for five years, setting up and developing the company’s business in Saudi Arabia and the United Arab Emirates (UAE).
Before establishing Fraikin in the Middle East, Hall was managing director of Safetykleen UK and group operations director of Safetykleen Europe. In these roles, Hall successfully outsourced the company’s commercial fleet requirements to the Fraikin organisation and thus gained comprehensive customer experience with fleet management concepts and user-specific “key success factors”.
Hall will use his business know-how and his broad understanding of the mobility sector on an international scale to further strengthen Fraikin’s position in the British market. (mw)