{"id":89359,"date":"2026-05-13T13:47:29","date_gmt":"2026-05-13T13:47:29","guid":{"rendered":"https:\/\/transportjournal.com\/2026\/05\/13\/georges-optimiza-la-planificacion-de-rutas-con-cardenal\/"},"modified":"2026-05-13T13:47:29","modified_gmt":"2026-05-13T13:47:29","slug":"georges-optimiza-la-planificacion-de-rutas-con-cardenal","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2026\/05\/13\/georges-optimiza-la-planificacion-de-rutas-con-cardenal\/","title":{"rendered":"Georges optimiza la planificaci\u00f3n de rutas con Cardenal"},"content":{"rendered":"

Georges, una empresa de lavander\u00eda industrial digital, ha optado por la soluci\u00f3n de software del proveedor de servicios de TI franc\u00e9s Kardinal para optimizar la planificaci\u00f3n de sus 120 rutas semanales en toda Francia. Esta asociaci\u00f3n tiene como objetivo mejorar fundamentalmente la log\u00edstica para la recogida y entrega de ropa de trabajo.<\/p>\n

Desaf\u00edos log\u00edsticos complejos<\/h3>\n

Fundada en 2017 en Burdeos, Georges se ha establecido como proveedor integral de ropa de trabajo. La empresa gestiona todo el ciclo de vida de la ropa laboral y el equipo de protecci\u00f3n personal (EPP) para clientes de renombre como Air France, EDF y SNCF. Anualmente, Georges procesa alrededor de 2 millones de prendas y atiende a 85,000 usuarios en casi 4,000 puntos de entrega. La log\u00edstica est\u00e1 marcada por estrictas regulaciones y requisitos espec\u00edficos de los clientes, que exigen una planificaci\u00f3n precisa de las rutas.<\/p>\n

Antes de la implementaci\u00f3n de Kardinal, la planificaci\u00f3n de rutas se basaba en trabajo manual con Google Maps. Este m\u00e9todo era laborioso y no escalable, ya que la creaci\u00f3n de un plan de rutas pod\u00eda tardar hasta tres d\u00edas. Adem\u00e1s, no era posible adaptarse a eventos imprevistos, lo que afectaba gravemente la eficiencia de los procesos.<\/p>\n

Soluci\u00f3n a medida<\/h3>\n

Para mejorar los procesos log\u00edsticos, Georges llev\u00f3 a cabo un an\u00e1lisis de mercado exhaustivo. Los requisitos para el software eran altos: deb\u00eda considerar los costos de personal de las rutas, incluir peajes y gestionar los plazos espec\u00edficos de los clientes. Kardinal fue identificado como la soluci\u00f3n m\u00e1s adecuada. La calidad de la primera presentaci\u00f3n y la capacidad de respuesta del equipo fueron decisivas para la elecci\u00f3n. En las primeras semanas tras la implementaci\u00f3n, Kardinal adapt\u00f3 el software a las necesidades espec\u00edficas de Georges. Esto incluy\u00f3 la consideraci\u00f3n de tarifas de peaje, la evitaci\u00f3n de conexiones de ferry en la Gironda y la adaptaci\u00f3n a restricciones de tiempo de conducci\u00f3n individuales.<\/p>\n

Micka\u00ebl Ott, director de log\u00edstica en Georges, explic\u00f3: „La optimizaci\u00f3n de nuestras rutas no se limita a la ruta m\u00e1s econ\u00f3mica. Debemos considerar una variedad de requisitos, incluidos los tiempos de los clientes y las condiciones de acceso espec\u00edficas. Con Kardinal, ahora podemos integrar todos estos factores en nuestra planificaci\u00f3n.“<\/p>\n

Implementaci\u00f3n r\u00e1pida y \u00e9xitos medibles<\/h3>\n

La implementaci\u00f3n de Kardinal se llev\u00f3 a cabo en un mes e incluy\u00f3 una fase de prueba para validar la soluci\u00f3n. Hoy en d\u00eda, un solo planificador gestiona las rutas para los diez sitios, mientras que los gerentes de sitio se encargan de la gesti\u00f3n operativa diaria. Los resultados son evidentes: el tiempo para planificar una ruta se ha reducido de tres d\u00edas a solo medio d\u00eda. Esto conduce a una mejor distribuci\u00f3n de la carga de rutas y permite a los conductores completar su trabajo dentro del tiempo establecido.<\/p>\n

El software tambi\u00e9n permite a los planificadores realizar ajustes en los puntos de entrega, lo que preserva el conocimiento de los equipos en el terreno y, al mismo tiempo, aprovecha la inteligencia algor\u00edtmica de Kardinal.<\/p>\n

Perspectivas de desarrollos futuros<\/h3>\n

La introducci\u00f3n de Kardinal apoya directamente la estrategia de crecimiento de Georges. La apertura de un nuevo sitio en Clermont-Ferrand en mayo de 2026 ilustra este desarrollo. Kardinal ya ha contribuido a dimensionar la flota y el personal necesarios y ha modelado la redistribuci\u00f3n de rutas desde el sitio de Lyon al nuevo sitio.<\/p>\n

C\u00e9dric Hervet, cofundador de Kardinal, enfatiza: „Georges es un ejemplo de los desaf\u00edos log\u00edsticos de los proveedores con altos costos operativos. Estamos orgullosos de que Kardinal no solo aumente la eficiencia en el d\u00eda a d\u00eda, sino que tambi\u00e9n apoye el desarrollo futuro de la empresa.“<\/p>\n

 <\/p>\n

www.kardinal.ai<\/a><\/p>\n

 <\/p>\n

www.mygeorges.fr<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Georges optimiza su log\u00edstica con la soluci\u00f3n de software de Cardenal para hacer m\u00e1s eficiente la planificaci\u00f3n de 120 rutas semanales en toda 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