{"id":86227,"date":"2026-04-22T15:44:31","date_gmt":"2026-04-22T15:44:31","guid":{"rendered":"https:\/\/transportjournal.com\/2026\/04\/22\/blue-yonder-con-el-2026-supply-chain-compass-spotlight-on-sustainability\/"},"modified":"2026-04-22T17:53:56","modified_gmt":"2026-04-22T15:53:56","slug":"blue-yonder-con-el-2026-supply-chain-compass-spotlight-on-sustainability","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2026\/04\/22\/blue-yonder-con-el-2026-supply-chain-compass-spotlight-on-sustainability\/","title":{"rendered":"Blue Yonder con el \u00ab2026 Supply Chain Compass: Spotlight on Sustainability\u00bb"},"content":{"rendered":"

Blue Yonder ha publicado el informe „2026 Supply Chain Compass: Spotlight on Sustainability“, que examina la percepci\u00f3n y priorizaci\u00f3n de las iniciativas de sostenibilidad entre los responsables de la cadena de suministro en Am\u00e9rica del Norte y Europa. La encuesta incluy\u00f3 a 678 ejecutivos de grandes empresas con ingresos anuales superiores a 500 millones de d\u00f3lares. Dado que las cadenas de suministro son responsables del 60 por ciento de las emisiones globales de CO\u2082, la encuesta muestra que la sostenibilidad es de gran importancia para muchos ejecutivos.<\/p>\n

Esfuerzos activos por la protecci\u00f3n del medio ambiente<\/h3>\n

Seg\u00fan los resultados de la encuesta, dos tercios (66 por ciento) de los ejecutivos encuestados est\u00e1n trabajando activamente para reducir el impacto ambiental de sus cadenas de suministro. Casi la mitad (47 por ciento) de las grandes empresas ha establecido equipos espec\u00edficos de sostenibilidad. Adem\u00e1s, m\u00e1s de la mitad (56 por ciento) opina que los operadores de la cadena de suministro tienen la responsabilidad de abordar desaf\u00edos como la inflaci\u00f3n y el cambio clim\u00e1tico. Sin embargo, solo uno de cada cinco responsables de la cadena de suministro afirma sentirse seguro de alcanzar sus objetivos de sostenibilidad.<\/p>\n

La encuesta muestra que muchos ejecutivos no persiguen los objetivos de sostenibilidad de manera aislada, sino que los impulsan mediante mejoras en sus operaciones. M\u00e1s de una cuarta parte (26 por ciento) de los encuestados considera que los datos y la trazabilidad son medidas clave para promover iniciativas de sostenibilidad, mientras que el 33 por ciento ve la tecnolog\u00eda de pron\u00f3stico como una oportunidad para desarrollos sostenibles.<\/p>\n

Cambios en la organizaci\u00f3n empresarial<\/h3>\n

Los resultados tambi\u00e9n destacan un cambio en la organizaci\u00f3n empresarial. Casi la mitad de los encuestados (47 por ciento) informa sobre la creaci\u00f3n de equipos espec\u00edficos de sostenibilidad, aunque la sostenibilidad se clasifica cada vez menos como la m\u00e1xima prioridad. Solo el 12 por ciento de los ejecutivos considera la sostenibilidad como una de las tres principales prioridades estrat\u00e9gicas, en comparaci\u00f3n con el 24 por ciento del a\u00f1o anterior. En un a\u00f1o en el que el 68 por ciento de los ejecutivos identifica el mercado laboral y la inflaci\u00f3n como desaf\u00edos econ\u00f3micos, es comprensible que algunas prioridades cambien.<\/p>\n

El papel de la inteligencia artificial<\/h3>\n

La encuesta muestra que los responsables de la cadena de suministro asocian predominantemente la inteligencia artificial (IA) con beneficios operativos y menos con objetivos de sostenibilidad. Los tres principales beneficios operativos de la IA mencionados son una mejor planificaci\u00f3n y previsibilidad (29 por ciento), una mejor gesti\u00f3n de riesgos (26 por ciento) y una toma de decisiones m\u00e1s r\u00e1pida (23 por ciento). Solo el 11 por ciento de los encuestados cree que la IA puede aportar beneficios para la sostenibilidad, mientras que solo el 13 por ciento considera la trazabilidad mejorada como uno de los principales beneficios del uso de la IA.<\/p>\n

Saskia van Gendt, directora de sostenibilidad de Blue Yonder, enfatiza: „La sostenibilidad sigue siendo una prioridad, incluso en un a\u00f1o marcado por riesgos comerciales inmediatos como aranceles, interrupciones e inflaci\u00f3n. En este momento, los esfuerzos se centran principalmente en mejorar la eficiencia y la productividad y en tomar decisiones m\u00e1s r\u00e1pidas y mejores, lo que puede llevar a menos desperdicio, operaciones m\u00e1s sostenibles y ahorros de costos.“<\/p>\n

Ampliaci\u00f3n de los objetivos de sostenibilidad<\/h3>\n

Una cuarta parte (25 por ciento) de los encuestados indica que los objetivos de sostenibilidad actuales no son suficientes. Otro 25 por ciento opina que las iniciativas de sostenibilidad adecuadas llevar\u00e1n a cambios fundamentales en los procesos actuales. Esto subraya que los ejecutivos reconocen tanto la urgencia de los desaf\u00edos como los cambios operativos asociados.<\/p>\n

Apoyo tecnol\u00f3gico para soluciones sostenibles<\/h3>\n

El informe destaca que muchas empresas a\u00fan est\u00e1n trabajando para implementar sus objetivos de sostenibilidad. Para mejorar la precisi\u00f3n de los informes y optimizar el rendimiento operativo a trav\u00e9s de una visi\u00f3n unificada, Blue Yonder ha lanzado varias actualizaciones para sus soluciones de sostenibilidad. Esto incluye, entre otros, un calculador de emisiones log\u00edsticas que optimiza la recopilaci\u00f3n de datos en log\u00edstica, as\u00ed como la integraci\u00f3n del „Sustainable Supply Chain Manager“ en la planificaci\u00f3n de la demanda y la oferta.<\/p>\n

„Las cadenas de suministro sostenibles requieren una reestructuraci\u00f3n de los procesos, lo que representa un desaf\u00edo para cada empresa“, agreg\u00f3 van Gendt. „La tecnolog\u00eda puede acelerar este cambio al incorporar aspectos de sostenibilidad en la toma de decisiones y la optimizaci\u00f3n de la cadena de suministro, al tiempo que proporciona mayor adaptabilidad, resiliencia y sostenibilidad en el mercado.“<\/p>\n

Descargar „2026 Supply Chain Compass: Spotlight on Sustainability“<\/a><\/strong><\/p>\n

www.blueyonder.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Blue Yonder ha publicado un informe que examina la importancia de las iniciativas de sostenibilidad en las cadenas de suministro para los l\u00edderes en Am\u00e9rica del Norte y Europa.<\/p>\n","protected":false},"author":7,"featured_media":86224,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1605],"tags":[2206,5396,16755,41456,2207,27532,4155,4156,10679,10680,41457,41458,41459,20689,41460,41461,20940,2214,2215,10684,41462,41463,41464,41465,5408,4171,3561,41466,2133,41467,1831,3750,27544,41468,41469,3756,3757,2829,41470,2193,41471,1916,25606,1857,41472,41473,41474,41475,41476,27548,25608,41477,25609,3125,41478,20968],"class_list":["post-86227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expedicion-y-logistica","tag-amelioration-de-lefficacite","tag-artificial-intelligence","tag-blue-yonder","tag-calculateur-demissions-logistiques","tag-chaine-dapprovisionnement","tag-chaines-dapprovisionnement-durables","tag-changement-climatique","tag-climate-change","tag-co-emissions","tag-co-emissionen","tag-corporate-organization","tag-data-and-traceability","tag-daten-und-rueckverfolgbarkeit","tag-defis-economiques","tag-deutsch-nachhaltigkeit","tag-donnees-et-tracabilite","tag-economic-challenges","tag-efficiency-improvement","tag-effizienzsteigerung","tag-emissions-de-co","tag-equipes-de-durabilite","tag-forecasting-technology","tag-gestionnaire-de-chaine-dapprovisionnement-durable","tag-inflation","tag-intelligence-artificielle","tag-klimawandel","tag-kuenstliche-intelligenz","tag-logistics-emission-calculator","tag-logistics-service-providers","tag-logistik-emissionsrechner","tag-logistikdienstleister","tag-logistique-de-colis","tag-nachhaltige-lieferketten","tag-nachhaltigkeitsteams","tag-organisation-dentreprise","tag-paketlogistik","tag-parcel-logistics","tag-prestataires-logistiques","tag-prognosetechnologie","tag-rail-freight-transport","tag-responsables-de-la-chaine-dapprovisionnement","tag-schienengueterverkehr","tag-soutien-technologique","tag-supply-chain","tag-supply-chain-executives","tag-supply-chain-verantwortliche","tag-sustainability-teams","tag-sustainable-supply-chain-manager-english-sustainability","tag-sustainable-supply-chain-manager-francais-durabilite","tag-sustainable-supply-chains","tag-technological-support","tag-technologie-de-prevision","tag-technologische-unterstuetzung","tag-transport-ferroviaire-de-marchandises","tag-unternehmensorganisation","tag-wirtschaftliche-herausforderungen"],"acf":[],"yoast_head":"\nBlue 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