{"id":68907,"date":"2025-04-27T11:41:24","date_gmt":"2025-04-27T09:41:24","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2025\/04\/27\/matthias-martens-asume-sap-digital-supply-chain-en-swan\/"},"modified":"2025-04-27T11:41:24","modified_gmt":"2025-04-27T09:41:24","slug":"matthias-martens-asume-sap-digital-supply-chain-en-swan","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2025\/04\/27\/matthias-martens-asume-sap-digital-supply-chain-en-swan\/","title":{"rendered":"Matthias Martens asume SAP Digital Supply Chain en SWAN"},"content":{"rendered":"<h5><strong>La empresa SWAN GmbH ha nombrado a Matthias Martens como nuevo director general a partir del 1 de abril de 2025. Con el experimentado gerente y experto en digitalizaci\u00f3n de SAP, la empresa gana una figura central en la direcci\u00f3n para la expansi\u00f3n estrat\u00e9gica del \u00e1rea de SAP Digital Supply Chain (DSC), adem\u00e1s del actual CEO Alexander Bernhard. Al mismo tiempo, SWAN subraya su compromiso de acompa\u00f1ar a los clientes de manera integral a lo largo de la cadena de suministro digital, desde la log\u00edstica de almacenes hasta el transporte y la producci\u00f3n.<\/strong><\/h5>\n<p>(Augsburgo) Matthias Martens aporta m\u00e1s de 25 a\u00f1os de experiencia en la digitalizaci\u00f3n de procesos de la cadena de suministro en diversas industrias. Recientemente, fue Director Senior de Cadena de Suministro y Compras en All for One Group SE, donde fue responsable del portafolio SAP DSC y lider\u00f3 un equipo de 75 empleados. Su experiencia en SAP S\/4HANA y SAP Digital Supply Chain fortalece la posici\u00f3n de SWAN en el creciente entorno de SAP Cloud. Adem\u00e1s de su responsabilidad operativa, Matthias Martens ha estado comprometido desde 2019 como profesor adjunto de Gesti\u00f3n de la Cadena de Suministro en la Universidad T\u00e9cnica Georg Agricola en Bochum.<\/p>\n<h5><strong>Un t\u00e1ndem claro en la direcci\u00f3n<\/strong><\/h5>\n<p>Con la expansi\u00f3n de la direcci\u00f3n, SWAN est\u00e1 impulsando estrat\u00e9gicamente el crecimiento y la expansi\u00f3n de sus \u00e1reas de negocio en el \u00e1mbito de la digitalizaci\u00f3n log\u00edstica de SAP: Matthias Martens se encargar\u00e1 del desarrollo del negocio de consultor\u00eda m\u00e1s all\u00e1 del m\u00f3dulo cl\u00e1sico de intralog\u00edstica SAP EWM hacia la Gesti\u00f3n de la Cadena de Suministro. Su enfoque se centrar\u00e1 en el desarrollo de las \u00e1reas de SAP Transportation Management (TM), SAP Digital Manufacturing (DM) y soluciones SAP para procesos de almac\u00e9n semi-automatizados y manuales, incluida la integraci\u00f3n en SAP S\/4HANA y soluciones SAP Cloud. Alexander Bernhard seguir\u00e1 siendo director general de SWAN y ser\u00e1 responsable de las \u00e1reas de competencia centrales actuales en torno a SAP Extended Warehouse Management (EWM), Servicio al Cliente y soluciones para sistemas log\u00edsticos complejos y automatizados.<\/p>\n<h5><strong>Dar forma al futuro con SAP Cloud y tecnolog\u00edas innovadoras<\/strong><\/h5>\n<p>La estrategia de SAP en los \u00faltimos a\u00f1os, especialmente el enfoque en soluciones en la nube, est\u00e1 cambiando los requisitos para la tecnolog\u00eda, la arquitectura y la competencia en consultor\u00eda. SWAN quiere participar activamente en la transformaci\u00f3n tecnol\u00f3gica y establecer nuevos est\u00e1ndares en la consultor\u00eda log\u00edstica de SAP.<\/p>\n<p>\u00abPara expandir a\u00fan m\u00e1s nuestro papel como expertos en log\u00edstica y digitalizaci\u00f3n de SAP, necesitamos velocidad y experiencia; Matthias Martens aporta ambas cosas. Con nuestro portafolio de consultor\u00eda ampliado, tambi\u00e9n ofreceremos soluciones para log\u00edstica \u00e1gil o semi-automatizada en el entorno de SAP S\/4HANA\u00bb, explica Alexander Bernhard. Adem\u00e1s, con la expansi\u00f3n del \u00e1rea de SAP DSC, surgen nuevas perspectivas para los empleados de SWAN. Temas futuros como la inteligencia artificial (IA), la SAP Business Technology Platform (BTP) y los modernos m\u00f3dulos de S\/4HANA est\u00e1n cobrando mayor relevancia.<\/p>\n<h5><strong>SWAN apuesta por un crecimiento sostenible<\/strong><\/h5>\n<p>\u00abNuestra ambici\u00f3n es clara: queremos convertirnos en uno de los principales socios de SAP para S\/4HANA Log\u00edstica en los pr\u00f3ximos 5 a\u00f1os y participar activamente en la transformaci\u00f3n digital de nuestros clientes. SWAN ya cuenta con las mejores condiciones para ello\u00bb, dice Matthias Martens.<\/p>\n<p>Con el portafolio de soluciones ampliado, SWAN est\u00e1 dirigi\u00e9ndose a nuevos segmentos de clientes y ofrece una integraci\u00f3n ERP a\u00fan m\u00e1s profunda para proyectos de SAP EWM. Junto con la alta competencia en digitalizaci\u00f3n y automatizaci\u00f3n, esta es una mezcla perfecta para un crecimiento sostenible.<\/p>\n<p>Foto: \u00a9 SWAN \/ <em><strong>Descripci\u00f3n de la imagen:<\/strong> (de izq. a der.) Matthias Martens y Alexander Bernhard forman el nuevo d\u00fao directivo en SWAN<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa SWAN GmbH ha nombrado a Matthias Martens como nuevo director general a partir del 1 de abril de 2025. Con el experimentado gerente y<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":5104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-68907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matthias Martens asume SAP Digital Supply Chain en SWAN - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2025\/04\/27\/matthias-martens-asume-sap-digital-supply-chain-en-swan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matthias Martens asume SAP Digital Supply Chain en SWAN - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"La empresa SWAN GmbH ha nombrado a Matthias Martens como nuevo director general a partir del 1 de abril de 2025. 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