{"id":67953,"date":"2025-02-04T19:31:11","date_gmt":"2025-02-04T18:31:11","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2025\/02\/04\/tgw-logistics-tras-el-rebranding-con-una-nueva-imagen\/"},"modified":"2025-02-04T19:31:11","modified_gmt":"2025-02-04T18:31:11","slug":"tgw-logistics-tras-el-rebranding-con-una-nueva-imagen","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2025\/02\/04\/tgw-logistics-tras-el-rebranding-con-una-nueva-imagen\/","title":{"rendered":"TGW Logistics tras el rebranding con una nueva imagen"},"content":{"rendered":"<h5>El mundo est\u00e1 cambiando cada vez m\u00e1s r\u00e1pido, y TGW Logistics se adapta a ello. La expresi\u00f3n visible del proceso de transformaci\u00f3n que est\u00e1 atravesando el especialista en intralog\u00edstica es la renovada presencia de la marca. El rebranding se basa en el ADN empresarial que ha crecido durante 55 a\u00f1os y lo traduce en una nueva imagen inconfundible. Con colores frescos, un dise\u00f1o audaz y un fuerte lema que resume la aspiraci\u00f3n de TGW Logistics: It\u2019s possible.<\/h5>\n<p>(Marchtrenk) Nuestro mundo es un mundo lleno de decisiones, y un mundo lleno de contrastes, donde las empresas deben elegir cada d\u00eda. \u00bfBeneficio o sostenibilidad? \u00bfTecnolog\u00eda o humanidad? \u00bfRapidez o precisi\u00f3n? Nuestra vida cotidiana est\u00e1 marcada por tales decisiones de tipo \u201co esto o aquello\u201d. Pero, \u00bfy si hubiera un camino que no separa, sino que une? Este es precisamente el enfoque que sigue TGW Logistics, combinando lo mejor de dos mundos. As\u00ed, el \u201cY\u201d se convierte en el centro de atenci\u00f3n, y con \u00e9l, la fuerza de la colaboraci\u00f3n.<\/p>\n<h5>Transformaci\u00f3n de marca<\/h5>\n<p>El relanzamiento es una expresi\u00f3n visible de una nueva orientaci\u00f3n. TGW Logistics ha crecido significativamente en los \u00faltimos a\u00f1os y recientemente ha superado por primera vez en su historia la barrera de mil millones en ingresos. Tambi\u00e9n se ha ampliado de manera sostenible el portafolio de productos y soluciones: adem\u00e1s de la experiencia en mecatr\u00f3nica establecida durante m\u00e1s de cinco d\u00e9cadas, el conocimiento en software y digitalizaci\u00f3n se ha convertido en una de las competencias clave de TGW Logistics como integrador de sistemas. La renovada identidad de marca representa un paso en este proceso de transformaci\u00f3n, proporciona claridad y hace evidente el desarrollo continuo de TGW Logistics.<\/p>\n<p>El nuevo branding tiene como objetivo fortalecer a\u00fan m\u00e1s la posici\u00f3n de TGW Logistics en los mercados clave de Europa, Am\u00e9rica del Norte y Asia. Los colores y formas representan diversidad, multidimensionalidad y dinamismo. \u201cIt\u2019s possible\u201d es la promesa a clientes, proveedores, empleados y al p\u00fablico de querer lograr m\u00e1s y hacer posible lo imposible.<\/p>\n<div id=\"attachment_27999\" style=\"width: 1051px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-27999\" class=\"wp-image-27999 size-full\" src=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/TGW_4.2.25_2.jpg\" alt=\"\" width=\"1041\" height=\"269\" \/><p id=\"caption-attachment-27999\" class=\"wp-caption-text\">De angular a din\u00e1mico: Un nuevo logo tambi\u00e9n forma parte de una nueva imagen de marca (derecha)<\/p><\/div>\n<p>\u00abTGW Logistics crea soluciones que no requieren compromisos. Ofrecemos un lugar de trabajo que fomenta la individualidad y al mismo tiempo fortalece el esp\u00edritu de equipo. Nuestros sistemas combinan rapidez y precisi\u00f3n, son potentes hoy y est\u00e1n listos para los desaf\u00edos del ma\u00f1ana\u00bb, subraya Henry Puhl, CEO de TGW Logistics. \u00abNos consideramos facilitadores que acompa\u00f1an a sus clientes en la realizaci\u00f3n de sus planes futuros, de manera responsable, apasionada e independiente.\u00bb<\/p>\n<h5>Emprendimiento industrial y social de la mano<\/h5>\n<p>La filosof\u00eda \u00abEl ser humano en el centro: aprender y crecer\u00bb forma el marco de acci\u00f3n. Bajo el techo de la Fundaci\u00f3n Privada TGW Future, se agrupan el emprendimiento industrial (TGW Logistics) y el emprendimiento social (TGW Future Wings). Esta tr\u00edada forma el llamado mundo TGW. Dos tercios de las ganancias de TGW Logistics permanecen en la empresa y se invierten en los empleados y en innovaciones. Un tercio va a la propietaria, la Fundaci\u00f3n Privada TGW Future, que a su vez apoya los proyectos ben\u00e9ficos de TGW Future Wings. Un emprendimiento ejemplar Y un compromiso social: \u00a1it\u2019s possible!<\/p>\n<p>Foto: \u00a9 TGW Logistics<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo est\u00e1 cambiando cada vez m\u00e1s r\u00e1pido, y TGW Logistics se adapta a ello. La expresi\u00f3n visible del proceso de transformaci\u00f3n que est\u00e1 atravesando el<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":5454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1560,1561],"tags":[],"class_list":["post-67953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TGW Logistics tras el rebranding con una nueva imagen - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2025\/02\/04\/tgw-logistics-tras-el-rebranding-con-una-nueva-imagen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TGW Logistics tras el rebranding con una nueva imagen - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"El mundo est\u00e1 cambiando cada vez m\u00e1s r\u00e1pido, y TGW Logistics se adapta a ello. 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