{"id":67799,"date":"2025-01-21T18:28:31","date_gmt":"2025-01-21T17:28:31","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2025\/01\/21\/henkel-presenta-un-adhesivo-especial-para-el-comercio-electronico\/"},"modified":"2025-01-21T18:28:31","modified_gmt":"2025-01-21T17:28:31","slug":"henkel-presenta-un-adhesivo-especial-para-el-comercio-electronico","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2025\/01\/21\/henkel-presenta-un-adhesivo-especial-para-el-comercio-electronico\/","title":{"rendered":"Henkel presenta un adhesivo especial para el comercio electr\u00f3nico"},"content":{"rendered":"<h5><strong>Comisionar, empaquetar y enviar a gran velocidad: millones de paquetes han salido de los almacenes de comercio electr\u00f3nico en las \u00faltimas semanas alrededor del Black Friday y la Navidad. Muchos productos fueron sobredimensionados y empaquetados con material de relleno innecesario. Otros fueron da\u00f1ados durante el transporte y regresaron como devoluciones. El denominador com\u00fan de ambos problemas: empaques ineficientes.<\/strong><\/h5>\n<p>(D\u00fcsseldorf) Ni demasiado ni muy poco material de relleno: con el Right-Sized Packaging, las empresas de log\u00edstica evitan tanto el subempaquetado como el sobreempaquetado, ya que la tecnolog\u00eda de empaquetado automatizada ajusta el tama\u00f1o de las cajas de env\u00edo exactamente al producto. Esto no solo ahorra materiales y costos de transporte, sino que tambi\u00e9n aumenta significativamente la eficiencia del empaquetado en \u00e9pocas de alta demanda. Gracias a los tama\u00f1os de paquete eficientes, el volumen de transporte se reduce hasta en un 20% y, por lo tanto, tambi\u00e9n las emisiones de CO\u2082 por entrega, mientras que el n\u00famero de paquetes enviados por d\u00eda aumenta. Al mismo tiempo, el empaquetado a medida asegura que los productos fr\u00e1giles est\u00e9n mejor protegidos y que la tasa de devoluciones debida a da\u00f1os en el transporte disminuya.<\/p>\n<p>En el Right-Sized Packaging, los paquetes se pegan con un adhesivo termofusible, lo que ahorra grandes cantidades de cinta adhesiva y film de transporte. Henkel Adhesive Technologies ofrece un adhesivo especialmente sostenible para esta soluci\u00f3n de empaquetado automatizada con el nuevo Technomelt E-COM G5 Eco Cool, que ha sido desarrollado espec\u00edficamente para el comercio electr\u00f3nico. Este est\u00e1 compuesto en gran parte por materias primas de origen biol\u00f3gico y ahorra energ\u00eda gracias a su baja temperatura de procesamiento. Adem\u00e1s, la compatibilidad del adhesivo con el proceso de reciclaje contribuye a reducir a\u00fan m\u00e1s la huella ecol\u00f3gica de las soluciones de empaquetado. Henkel presenta este nuevo producto tambi\u00e9n en la LogiMAT que se llevar\u00e1 a cabo a mediados de marzo.<\/p>\n<h5>El momento adecuado para tecnolog\u00edas de empaquetado sostenibles y automatizadas<\/h5>\n<p>La automatizaci\u00f3n del proceso de empaquetado permite a las empresas reaccionar de manera flexible ante fluctuaciones en los pedidos y, al mismo tiempo, reducir costos y desechos. Eike Dominiak, Gerente de Desarrollo de Negocios de Empaque para Comercio Electr\u00f3nico en Henkel, enfatiza: \u00abDespu\u00e9s de un a\u00f1o con ingresos r\u00e9cord y procesos log\u00edsticos intensivos, ahora es el momento adecuado para adoptar tecnolog\u00edas de empaquetado sostenibles y automatizadas. Con Henkel como socio confiable, las empresas pueden optimizar su cadena de valor y posicionarse como pioneras en log\u00edstica sostenible.\u00bb<\/p>\n<p>Foto: \u00a9 Henkel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comisionar, empaquetar y enviar a gran velocidad: millones de paquetes han salido de los almacenes de comercio electr\u00f3nico en las \u00faltimas semanas alrededor del Black Friday<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":5508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1560,1561],"tags":[],"class_list":["post-67799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Henkel presenta un adhesivo especial para el comercio electr\u00f3nico - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2025\/01\/21\/henkel-presenta-un-adhesivo-especial-para-el-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Henkel presenta un adhesivo especial para el comercio electr\u00f3nico - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Comisionar, empaquetar y enviar a gran velocidad: millones de paquetes han salido de los almacenes de comercio electr\u00f3nico en las \u00faltimas semanas alrededor del Black Friday [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2025\/01\/21\/henkel-presenta-un-adhesivo-especial-para-el-comercio-electronico\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-21T17:28:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/transportjournal.com\/es\/2025\/01\/21\/henkel-presenta-un-adhesivo-especial-para-el-comercio-electronico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2025\/01\/21\/henkel-presenta-un-adhesivo-especial-para-el-comercio-electronico\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Henkel presenta un adhesivo especial para el comercio electr\u00f3nico\",\"datePublished\":\"2025-01-21T17:28:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2025\/01\/21\/henkel-presenta-un-adhesivo-especial-para-el-comercio-electronico\/\"},\"wordCount\":449,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/transportjournal.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2025\/01\/21\/henkel-presenta-un-adhesivo-especial-para-el-comercio-electronico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Henkel_21.1.25.jpg\",\"articleSection\":[\"Forwarding &amp; 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