{"id":66923,"date":"2024-10-15T14:39:48","date_gmt":"2024-10-15T12:39:48","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/10\/15\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\/"},"modified":"2024-10-15T14:39:48","modified_gmt":"2024-10-15T12:39:48","slug":"zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2024\/10\/15\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\/","title":{"rendered":"ZeKju y e-kurier cierran la brecha en el mercado spot con Messenger"},"content":{"rendered":"<h5><strong>La transparencia en tiempo real sobre la ubicaci\u00f3n y el estado de los transportes, as\u00ed como el intercambio digital de documentos, es fundamental para la optimizaci\u00f3n de las cadenas de suministro. Esto es especialmente cierto para los transportes cr\u00edticos en el tiempo, como los que se gestionan a trav\u00e9s de la plataforma e-kurier. Aproximadamente el 30 % de todos los transportes en el \u00e1mbito cr\u00edtico se adjudican a trav\u00e9s del mercado spot. Las soluciones digitales establecidas apenas cubren los transportes spot. Con la ayuda de servicios de mensajer\u00eda, ZeKju y e-kurier ahora cierran esta brecha.<\/strong><\/h5>\n<p> (Straubing\/M\u00fanich) La creaci\u00f3n de transparencia en tiempo real sobre la geolocalizaci\u00f3n y el estado, conocido en ingl\u00e9s como \u00abReal-Time-Visibility (RTV)\u00bb, es un tema central en la digitalizaci\u00f3n de la cadena de suministro. RTV es la base para que los cargadores y transportistas hagan las cadenas de suministro m\u00e1s robustas y alcancen el siguiente nivel de automatizaci\u00f3n.<\/p>\n<h5><strong>El mercado spot es el tal\u00f3n de Aquiles de la Real-Time-Visibility<\/strong><\/h5>\n<p> Las soluciones basadas en telem\u00e1tica requieren que est\u00e9 claramente asignada qu\u00e9 carga se transporta con qu\u00e9 veh\u00edculo. Esta asignaci\u00f3n necesita procesos robustos respaldados por TI. Si estos procesos se pueden establecer en la propia empresa o con subcontratistas fijos, no es el caso en el mercado spot. Adem\u00e1s, la penetraci\u00f3n de soluciones de telem\u00e1tica en el sector expr\u00e9s es generalmente baja.<\/p>\n<h5><strong>Las aplicaciones para conductores no se imponen en el sector expr\u00e9s<\/strong><\/h5>\n<p> La soluci\u00f3n a este dilema parece sencilla: se proporciona a los conductores una aplicaci\u00f3n para compartir datos de estado y geolocalizaci\u00f3n. Una encuesta de e-kurier entre los usuarios de la plataforma muestra que este enfoque \u00abno tiene en cuenta al anfitri\u00f3n\u00bb. El 59 % de los encuestados indicaron que utilizan principalmente servicios de mensajer\u00eda para comunicarse con los conductores de camiones. El 35 % de los encuestados mencionaron el tel\u00e9fono como el canal de comunicaci\u00f3n m\u00e1s importante. Los sistemas de telem\u00e1tica, SMS y aplicaciones apenas jugaron un papel para los despachadores encuestados.<\/p>\n<h5><strong>Apostando por el est\u00e1ndar de facto de los servicios de mensajer\u00eda<\/strong><\/h5>\n<p> e-kurier ha decidido seguir un camino innovador. Como la primera bolsa de carga en general, e-kurier permite a sus usuarios de la plataforma utilizar servicios de mensajer\u00eda como WhatsApp, Telegram o Viber para la comunicaci\u00f3n de transporte y el intercambio de datos. \u00abLos servicios de mensajer\u00eda se han convertido de facto en un est\u00e1ndar de comunicaci\u00f3n en el sector del transporte. La integraci\u00f3n inteligente de estos servicios ahorra tiempo y dinero a los despachadores\u00bb, dice Hans Reischer, jefe de ventas de e-kurier.<\/p>\n<h5><strong>La protecci\u00f3n de datos y la seguridad de los datos son lo m\u00e1s importante<\/strong><\/h5>\n<p> La protecci\u00f3n de los datos de los usuarios tiene la m\u00e1xima prioridad: solo se recopilan los datos que son absolutamente necesarios para la gesti\u00f3n del transporte. Para cumplir completamente con los est\u00e1ndares de protecci\u00f3n de datos, tambi\u00e9n se requiere que los datos se procesen \u00fanicamente en servidores europeos.<br \/>Foto: \u00a9 ZeKju<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transparencia en tiempo real sobre la ubicaci\u00f3n y el estado de los transportes, as\u00ed como el intercambio digital de documentos, es fundamental para la optimizaci\u00f3n<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":5857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1561],"tags":[],"class_list":["post-66923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categories","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZeKju y e-kurier cierran la brecha en el mercado spot con Messenger - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2024\/10\/15\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZeKju y e-kurier cierran la brecha en el mercado spot con Messenger - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"La transparencia en tiempo real sobre la ubicaci\u00f3n y el estado de los transportes, as\u00ed como el intercambio digital de documentos, es fundamental para la optimizaci\u00f3n [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2024\/10\/15\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-15T12:39:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2024\\\/10\\\/15\\\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2024\\\/10\\\/15\\\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"ZeKju y e-kurier cierran la brecha en el mercado spot con Messenger\",\"datePublished\":\"2024-10-15T12:39:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2024\\\/10\\\/15\\\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\\\/\"},\"wordCount\":538,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2024\\\/10\\\/15\\\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/ZeKju_15.10.24.jpg\",\"articleSection\":[\"Categories\",\"Regions\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/es\\\/2024\\\/10\\\/15\\\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2024\\\/10\\\/15\\\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2024\\\/10\\\/15\\\/zekju-y-e-kurier-cierran-la-brecha-en-el-mercado-spot-con-messenger\\\/\",\"name\":\"ZeKju y e-kurier cierran la brecha en el mercado spot con Messenger - 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