{"id":66809,"date":"2024-10-04T18:41:34","date_gmt":"2024-10-04T16:41:34","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/10\/04\/estudio-el-estado-de-las-compras-navidenas-de-los-consumidores-de-project44\/"},"modified":"2024-10-04T18:41:34","modified_gmt":"2024-10-04T16:41:34","slug":"estudio-el-estado-de-las-compras-navidenas-de-los-consumidores-de-project44","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2024\/10\/04\/estudio-el-estado-de-las-compras-navidenas-de-los-consumidores-de-project44\/","title":{"rendered":"Estudio \u00abEl Estado de las Compras Navide\u00f1as de los Consumidores\u00bb de project44"},"content":{"rendered":"<h5>project44, plataforma de visibilidad de la cadena de suministro, publica hoy el estudio de consumidores El Estado de las Compras Navide\u00f1as de los Consumidores 2024. El estudio proporciona informaci\u00f3n sobre los h\u00e1bitos de compra de los consumidores en la pr\u00f3xima temporada navide\u00f1a. M\u00e1s de 1,300 consumidores de todo el mundo compartieron sus preferencias en relaci\u00f3n con el env\u00edo y la sostenibilidad.<\/h5>\n<p>(M\u00fanich) Los resultados sugieren que el fen\u00f3meno del \u00abHoliday Creep\u00bb \u2013 donde los minoristas tienen art\u00edculos navide\u00f1os en stock cada a\u00f1o m\u00e1s temprano \u2013 podr\u00eda estar causado por un cambio en las preferencias de compra de los consumidores. En 2024, el 68 por ciento de los consumidores planea hacer sus compras navide\u00f1as y de regalos antes de la tradicional temporada de vacaciones (mediados de noviembre a diciembre). A medida que la temporada alta comienza antes, los minoristas deben responder adecuadamente a las demandas y expectativas de los consumidores.<\/p>\n<h5><strong>Resultados clave del estudio <em>El Estado de las Compras Navide\u00f1as de los Consumidores 2024<\/em>:<\/strong><\/h5>\n<ul>\n<li>La mayor\u00eda de los consumidores (53 por ciento) indic\u00f3 que no pagar\u00edan precios m\u00e1s altos para que sus compras lleguen a tiempo para las fiestas.<\/li>\n<li>El 40 por ciento de los consumidores mencion\u00f3 que los precios m\u00e1s altos de los productos en comparaci\u00f3n con el a\u00f1o pasado son una de sus principales preocupaciones al hacer compras navide\u00f1as.<\/li>\n<li>Otra preocupaci\u00f3n de los consumidores es que los minoristas aumenten los valores m\u00ednimos de pedido para el env\u00edo gratuito o eliminen el env\u00edo gratuito por completo (25 por ciento). Seguido de cerca por la preocupaci\u00f3n general sobre los costos de env\u00edo m\u00e1s altos que el a\u00f1o pasado (18 por ciento).<\/li>\n<li>Los consumidores est\u00e1n preocupados por el aumento de los costos de env\u00edo y la eliminaci\u00f3n del env\u00edo gratuito.<\/li>\n<\/ul>\n<h5><strong>Las compras sostenibles son cada vez m\u00e1s populares entre los consumidores, siempre que sean asequibles:<\/strong><\/h5>\n<ul>\n<li>El 65 por ciento de los consumidores preferir\u00eda marcas que se comprometen con la sostenibilidad. Por lo tanto, los consumidores apoyan a las marcas que se centran en la sostenibilidad, siempre que los costos no sean demasiado altos.<\/li>\n<li>El 51 por ciento de los consumidores planea comprar con m\u00e1s antelaci\u00f3n y optar por un m\u00e9todo de entrega m\u00e1s lento para reducir su huella ecol\u00f3gica.<\/li>\n<\/ul>\n<h5><strong>Los consumidores evitan marcas poco confiables<\/strong><\/h5>\n<ul>\n<li>El 58 por ciento de los consumidores indica que probablemente no comprar\u00edan en un minorista que no cumpla con la fecha de entrega prometida.<\/li>\n<\/ul>\n<p>\u00abEstamos observando que los consumidores est\u00e1n cambiando sus h\u00e1bitos de compra y sostenibilidad en relaci\u00f3n con sus compras navide\u00f1as de este a\u00f1o\u00bb, dice Carson Krieg, Director de Alianzas Globales en project44. \u00abComprar regalos antes de la temporada alta de compras navide\u00f1as puede ayudar a los clientes a ahorrar dinero, reducir las emisiones de di\u00f3xido de carbono y limitar los problemas con las entregas tard\u00edas. En 2024, los minoristas que se centren en un env\u00edo confiable y en la reducci\u00f3n de las emisiones de CO2 tendr\u00e1n una ventaja competitiva sobre las marcas que no lo hagan.\u00bb<\/p>\n<h4><a href=\"https:\/\/www.project44.com\/resources\/the-state-of-consumer-holiday-shopping-2024\/\" target=\"_blank\" rel=\"noopener\">Descarga del estudio <em>El Estado de las Compras Navide\u00f1as de los Consumidores 2024<\/em><\/a><\/h4>\n<p>Foto: \u00a9 Loginfo24<\/p>\n","protected":false},"excerpt":{"rendered":"<p>project44, plataforma de visibilidad de la cadena de suministro, publica hoy el estudio de consumidores El Estado de las Compras Navide\u00f1as de los Consumidores 2024. El<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":5906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-66809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio &quot;El Estado de las Compras Navide\u00f1as de los Consumidores&quot; de project44 - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2024\/10\/04\/estudio-el-estado-de-las-compras-navidenas-de-los-consumidores-de-project44\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio &quot;El Estado de las Compras Navide\u00f1as de los Consumidores&quot; de project44 - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"project44, plataforma de visibilidad de la cadena de suministro, publica hoy el estudio de consumidores El Estado de las Compras Navide\u00f1as de los Consumidores 2024. 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