{"id":65703,"date":"2024-06-20T20:16:50","date_gmt":"2024-06-20T18:16:50","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/06\/20\/fiege-establece-un-marco-para-el-uso-de-inteligencia-artificial\/"},"modified":"2024-06-20T20:16:50","modified_gmt":"2024-06-20T18:16:50","slug":"fiege-establece-un-marco-para-el-uso-de-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2024\/06\/20\/fiege-establece-un-marco-para-el-uso-de-inteligencia-artificial\/","title":{"rendered":"Fiege establece un marco para el uso de inteligencia artificial"},"content":{"rendered":"<h5><strong>El grupo Fiege est\u00e1 apostando cada vez m\u00e1s por la inteligencia artificial en todas las \u00e1reas de la empresa. Ahora, el proveedor log\u00edstico de Greven ha creado un marco controlado para garantizar un manejo responsable de las tecnolog\u00edas basadas en IA en toda la empresa. <\/strong><strong>Avanzar de manera responsable: Fiege ha introducido cinco directrices vinculantes que regulan el uso de la inteligencia artificial (IA) en la empresa. <\/strong><\/h5>\n<p>(Greven) Las directrices est\u00e1n alineadas con la Ley de Inteligencia Artificial de la UE y se centran en los principios de explicabilidad, transparencia, equidad, protecci\u00f3n de datos y robustez. El objetivo es utilizar tecnolog\u00edas basadas en IA de acuerdo con est\u00e1ndares \u00e9ticos generalmente aceptados y exclusivamente en consonancia con los valores de la empresa familiar, que tiene 150 a\u00f1os de antig\u00fcedad y es dirigida por la quinta generaci\u00f3n.<\/p>\n<p>Kenza Ait Si Abbou, miembro de la junta y CTO de Fiege, explica: \u201cLa inteligencia artificial tiene el potencial de cambiar radicalmente nuestra sociedad. Adem\u00e1s de los efectos positivos que son extremadamente importantes para nosotros, las nuevas tecnolog\u00edas tambi\u00e9n conllevan riesgos que no podemos ignorar. Por lo tanto, est\u00e1 en nuestras manos utilizar la IA en \u00e1reas de tareas previstas y solo en beneficio de nuestros empleados, nuestros clientes y socios, as\u00ed como de todas las partes interesadas. Esta responsabilidad la cumpliremos a trav\u00e9s de nuestras nuevas directrices de IA.\u201d<\/p>\n<p>Las directrices deben garantizar que las decisiones basadas en algoritmos e inteligencia artificial sean siempre comprensibles y explicables. \u201cUna condici\u00f3n central para ello es la transparencia, porque solo as\u00ed generamos la confianza necesaria. Todos los usuarios deben saber en qu\u00e9 \u00e1reas y aplicaciones concretas se utiliza la IA\u201d, dice Ait Si Abbou.<\/p>\n<h5>Tomar decisiones exclusivamente justas<\/h5>\n<p>Tambi\u00e9n es fundamental que, con el apoyo de la IA, solo se tomen decisiones justas. Es crucial optar por tecnolog\u00edas que sean conformes con la protecci\u00f3n de datos y absolutamente robustas frente a manipulaciones de cualquier tipo. Ait Si Abbou subraya: \u201cSolo las aplicaciones que cumplan con estos cinco principios son elegibles para su uso en nuestra empresa. De esta manera, nos aseguramos de que realmente apoyamos a nuestros colegas en su trabajo diario y proporcionamos valores a\u00f1adidos confiables para nuestros clientes.\u201d<\/p>\n<p>Foto: \u00a9 Fiege<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo Fiege est\u00e1 apostando cada vez m\u00e1s por la inteligencia artificial en todas las \u00e1reas de la empresa. Ahora, el proveedor log\u00edstico de Greven ha<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":6342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-65703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fiege establece un marco para el uso de inteligencia artificial - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2024\/06\/20\/fiege-establece-un-marco-para-el-uso-de-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiege establece un marco para el uso de inteligencia artificial - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"El grupo Fiege est\u00e1 apostando cada vez m\u00e1s por la inteligencia artificial en todas las \u00e1reas de la empresa. 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