{"id":64875,"date":"2024-04-16T19:41:18","date_gmt":"2024-04-16T17:41:18","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/"},"modified":"2024-04-16T19:41:18","modified_gmt":"2024-04-16T17:41:18","slug":"la-naviera-hapag-lloyd-presenta-su-strategy-2030","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/","title":{"rendered":"La naviera Hapag-Lloyd presenta su Strategy 2030"},"content":{"rendered":"<h5><strong>Hapag-Lloyd presenta hoy su Strategy 2030, una estrategia integral que establece el rumbo de la empresa en t\u00e9rminos de calidad, sostenibilidad, innovaci\u00f3n y eficiencia operativa en una industria mar\u00edtima en r\u00e1pida evoluci\u00f3n. En los \u00faltimos cinco a\u00f1os, la empresa ha logrado avances significativos en la satisfacci\u00f3n del cliente, la estabilidad financiera y la expansi\u00f3n del mercado, especialmente en regiones clave como India y \u00c1frica.<\/strong><\/h5>\n<p>(Hamburgo) La Strategy 2030 se basa en la Strategy 2023, que consolid\u00f3 la reputaci\u00f3n de Hapag-Lloyd como una naviera orientada al cliente. La nueva estrategia es el resultado de un extenso an\u00e1lisis de mercado y de clientes, as\u00ed como de una intensa colaboraci\u00f3n interna que involucr\u00f3 a los expertos globales de la naviera. Un servicio al cliente de primera clase y la responsabilidad ambiental son el foco de la Strategy 2030. Al mismo tiempo, se pone un \u00e9nfasis en soluciones digitales innovadoras para navegar con \u00e9xito a trav\u00e9s del paisaje global en constante cambio.<\/p>\n<h5><strong>Los cinco pilares de la Strategy 2030 <\/strong><\/h5>\n<p>La Strategy 2030 de Hapag-Lloyd se basa en cinco pilares fundamentales:<\/p>\n<ol>\n<li><strong>Pure Play Plus: <\/strong>Hapag-Lloyd sigue invirtiendo en su flota y su red de servicios para fortalecer su negocio principal en el transporte mar\u00edtimo, al mismo tiempo que ampl\u00eda su cartera de terminales, respaldada por la nueva \u00e1rea de negocio \u00abTerminal &amp; Infrastructure\u00bb. Adem\u00e1s, la naviera busca aumentar su participaci\u00f3n en el transporte terrestre para apoyar directamente su negocio principal.<\/li>\n<li><strong>Top 5 Global Container Line: <\/strong>Con un enfoque en iniciativas de crecimiento estrat\u00e9gico, Hapag-Lloyd tiene como objetivo consolidar su posici\u00f3n entre las cinco principales l\u00edneas de contenedores globales y fortalecer su presencia en mercados clave como \u00c1frica, India, el sudeste asi\u00e1tico y el tr\u00e1fico del Pac\u00edfico mediante un crecimiento superior al del mercado.<\/li>\n<li><strong>Undisputed Number One for Quality: <\/strong>Hapag-Lloyd intensificar\u00e1 su estrategia de calidad y busca alcanzar una tasa de entrega puntual de m\u00e1s del 80 por ciento. Adem\u00e1s, la empresa mejorar\u00e1 la calidad operativa, el servicio al cliente y la simplicidad en la realizaci\u00f3n de negocios con sus clientes. La cooperaci\u00f3n Gemini con Maersk ser\u00e1 un paso importante en esta direcci\u00f3n, al igual que el fortalecimiento de los procesos internos.<\/li>\n<li><strong>Sustainability Driver: <\/strong>Hapag-Lloyd se compromete a su responsabilidad con el medio ambiente y desea contribuir a limitar el calentamiento global al objetivo de 1,5 \u00b0C del Acuerdo de Par\u00eds. La naviera se ha comprometido a reducir sus emisiones absolutas de gases de efecto invernadero en aproximadamente un tercio para 2030 y alcanzar una flota de cero emisiones netas para 2045. Esto se lograr\u00e1 a trav\u00e9s de una serie de medidas, incluida la modernizaci\u00f3n de la flota, nuevas tecnolog\u00edas de propulsi\u00f3n y el uso de combustibles alternativos.<\/li>\n<li><strong>Top Performing Carrier: <\/strong>Hapag-Lloyd se ha fijado el objetivo de seguir siendo una de las empresas l\u00edderes en la industria mediante el uso de soluciones inform\u00e1ticas de vanguardia, el aumento de la productividad, un enfoque constante en el rendimiento y los costos, el desarrollo de los empleados y la promoci\u00f3n de talentos.<\/li>\n<\/ol>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-25844 size-full\" src=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Hapag_Lloyd_16.4.24_2.jpg\" alt=\"\" width=\"1276\" height=\"424\" \/>Estrategia robusta es clave<\/h5>\n<p>\u00abEstamos muy orgullosos de nuestra Strategy 2030, que demuestra nuestro compromiso con la calidad, la sostenibilidad y la satisfacci\u00f3n del cliente\u00bb, dijo Rolf Habben Jansen, CEO de Hapag-Lloyd. \u00abEstamos en una industria muy din\u00e1mica, caracterizada por las cambiantes necesidades de los clientes, por lo que una estrategia robusta es clave. Con la Strategy 2030, estamos en condiciones de posicionarnos como una de las principales navieras del mundo. No solo aumentaremos el valor para nuestros clientes y socios, sino que tambi\u00e9n haremos una contribuci\u00f3n importante a la descarbonizaci\u00f3n de nuestra industria. Es nuestra estrategia m\u00e1s ambiciosa hasta la fecha.\u00bb<\/p>\n<p>Foto: \u00a9 Hapag-Lloyd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hapag-Lloyd presenta hoy su Strategy 2030, una estrategia integral que establece el rumbo de la empresa en t\u00e9rminos de calidad, sostenibilidad, innovaci\u00f3n y eficiencia operativa en<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":6679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1559],"tags":[],"class_list":["post-64875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-ports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La naviera Hapag-Lloyd presenta su Strategy 2030 - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La naviera Hapag-Lloyd presenta su Strategy 2030 - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Hapag-Lloyd presenta hoy su Strategy 2030, una estrategia integral que establece el rumbo de la empresa en t\u00e9rminos de calidad, sostenibilidad, innovaci\u00f3n y eficiencia operativa en [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-16T17:41:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"La naviera Hapag-Lloyd presenta su Strategy 2030\",\"datePublished\":\"2024-04-16T17:41:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/\"},\"wordCount\":632,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/transportjournal.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Hapag_Lloyd_16.4.24.jpg\",\"articleSection\":[\"Shipping &amp; Ports\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/\",\"url\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/\",\"name\":\"La naviera Hapag-Lloyd presenta su Strategy 2030 - ITJ | International Transport Journal\",\"isPartOf\":{\"@id\":\"https:\/\/transportjournal.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Hapag_Lloyd_16.4.24.jpg\",\"datePublished\":\"2024-04-16T17:41:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#primaryimage\",\"url\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Hapag_Lloyd_16.4.24.jpg\",\"contentUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Hapag_Lloyd_16.4.24.jpg\",\"width\":1272,\"height\":709},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/transportjournal.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La naviera Hapag-Lloyd presenta su Strategy 2030\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/transportjournal.com\/es\/#website\",\"url\":\"https:\/\/transportjournal.com\/es\/\",\"name\":\"ITJ | International Transport Journal\",\"description\":\"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.\",\"publisher\":{\"@id\":\"https:\/\/transportjournal.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/transportjournal.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/transportjournal.com\/es\/#organization\",\"name\":\"Grupo Logismedia AG\",\"alternateName\":\"Logismedia Group AG\",\"url\":\"https:\/\/transportjournal.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/transportjournal.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png\",\"contentUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png\",\"width\":799,\"height\":326,\"caption\":\"Grupo Logismedia AG\"},\"image\":{\"@id\":\"https:\/\/transportjournal.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/56456496\/admin\/dashboard\/\",\"https:\/\/www.instagram.com\/logismediagroup\/\",\"https:\/\/www.youtube.com\/@LogiamediaGroupAG\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La naviera Hapag-Lloyd presenta su Strategy 2030 - ITJ | International Transport Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/","og_locale":"es_ES","og_type":"article","og_title":"La naviera Hapag-Lloyd presenta su Strategy 2030 - ITJ | International Transport Journal","og_description":"Hapag-Lloyd presenta hoy su Strategy 2030, una estrategia integral que establece el rumbo de la empresa en t\u00e9rminos de calidad, sostenibilidad, innovaci\u00f3n y eficiencia operativa en [\u2026]","og_url":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/","og_site_name":"ITJ | International Transport Journal","article_published_time":"2024-04-16T17:41:18+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"3 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#article","isPartOf":{"@id":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/"},"author":{"name":"","@id":""},"headline":"La naviera Hapag-Lloyd presenta su Strategy 2030","datePublished":"2024-04-16T17:41:18+00:00","mainEntityOfPage":{"@id":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/"},"wordCount":632,"commentCount":0,"publisher":{"@id":"https:\/\/transportjournal.com\/es\/#organization"},"image":{"@id":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#primaryimage"},"thumbnailUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Hapag_Lloyd_16.4.24.jpg","articleSection":["Shipping &amp; Ports"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/","url":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/","name":"La naviera Hapag-Lloyd presenta su Strategy 2030 - ITJ | International Transport Journal","isPartOf":{"@id":"https:\/\/transportjournal.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#primaryimage"},"image":{"@id":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#primaryimage"},"thumbnailUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Hapag_Lloyd_16.4.24.jpg","datePublished":"2024-04-16T17:41:18+00:00","breadcrumb":{"@id":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#primaryimage","url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Hapag_Lloyd_16.4.24.jpg","contentUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Hapag_Lloyd_16.4.24.jpg","width":1272,"height":709},{"@type":"BreadcrumbList","@id":"https:\/\/transportjournal.com\/es\/2024\/04\/16\/la-naviera-hapag-lloyd-presenta-su-strategy-2030\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/transportjournal.com\/es\/"},{"@type":"ListItem","position":2,"name":"La naviera Hapag-Lloyd presenta su Strategy 2030"}]},{"@type":"WebSite","@id":"https:\/\/transportjournal.com\/es\/#website","url":"https:\/\/transportjournal.com\/es\/","name":"ITJ | International Transport Journal","description":"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.","publisher":{"@id":"https:\/\/transportjournal.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transportjournal.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/transportjournal.com\/es\/#organization","name":"Grupo Logismedia AG","alternateName":"Logismedia Group AG","url":"https:\/\/transportjournal.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/transportjournal.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","contentUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","width":799,"height":326,"caption":"Grupo Logismedia AG"},"image":{"@id":"https:\/\/transportjournal.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/56456496\/admin\/dashboard\/","https:\/\/www.instagram.com\/logismediagroup\/","https:\/\/www.youtube.com\/@LogiamediaGroupAG"]}]}},"_links":{"self":[{"href":"https:\/\/transportjournal.com\/es\/wp-json\/wp\/v2\/posts\/64875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transportjournal.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportjournal.com\/es\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/transportjournal.com\/es\/wp-json\/wp\/v2\/comments?post=64875"}],"version-history":[{"count":0,"href":"https:\/\/transportjournal.com\/es\/wp-json\/wp\/v2\/posts\/64875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transportjournal.com\/es\/wp-json\/wp\/v2\/media\/6679"}],"wp:attachment":[{"href":"https:\/\/transportjournal.com\/es\/wp-json\/wp\/v2\/media?parent=64875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportjournal.com\/es\/wp-json\/wp\/v2\/categories?post=64875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportjournal.com\/es\/wp-json\/wp\/v2\/tags?post=64875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}