{"id":61051,"date":"2023-03-23T19:50:28","date_gmt":"2023-03-23T18:50:28","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2023\/03\/23\/btk-entrega-15-millones-de-latas-de-cola-mix\/"},"modified":"2023-03-23T19:50:28","modified_gmt":"2023-03-23T18:50:28","slug":"btk-entrega-15-millones-de-latas-de-cola-mix","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2023\/03\/23\/btk-entrega-15-millones-de-latas-de-cola-mix\/","title":{"rendered":"BTK entrega 1,5 millones de latas de Cola-Mix"},"content":{"rendered":"<h5><strong>Log\u00edstica de contrato para el lanzamiento al mercado: lata a lata, el Cola Mix de la cervecer\u00eda Fl\u00f6tzinger de Rosenheim ha conquistado su lugar en las estanter\u00edas competitivas del comercio. En el lanzamiento al mercado, BTK Befrachtungs- und Transportkontor GmbH ha apoyado desde el primer d\u00eda con log\u00edstica de contrato y transporte. Hasta ahora, m\u00e1s de 1,5 millones de latas de 0,33 litros han salido del centro log\u00edstico en Raubling. La colaboraci\u00f3n contin\u00faa.<\/strong><\/h5>\n<p>(Rosenheim) En abril de 2020, Fl\u00f6tzinger ofreci\u00f3 su Cola-Mix por primera vez en latas. El lanzamiento al mercado comenz\u00f3 con un proyecto piloto de 250,000 latas a pedido para espacios de acci\u00f3n en el comercio. Desde entonces, el art\u00edculo ha encontrado su lugar fijo en las estanter\u00edas del comercio a nivel nacional, con una tendencia en aumento. Del proyecto piloto ha surgido una cooperaci\u00f3n permanente. BTK ha estado presente desde el principio.<\/p>\n<p>Sin BTK, el proyecto no habr\u00eda sido posible debido a la falta de espacio y personal en la sede de la cervecer\u00eda. Cada env\u00edo requiere al menos 150 metros cuadrados de espacio de trabajo, dos especialistas en log\u00edstica y otra persona para el montacargas. En 30 minutos, este equipo empaca cuatro cuartos de paletas con 16 unidades de 24 verificadas cada una. Estas se env\u00edan firmemente envueltas en pl\u00e1stico sobre una paleta europea hacia la salida de mercanc\u00edas.<\/p>\n<p>Por acci\u00f3n, la log\u00edstica de transporte de BTK maneja entre 100 y 250 cuartos de paletas listas para la venta como carga fraccionada o carga parcial. El tiempo de respuesta m\u00e1s corto a pedido ha sido de menos de una semana. En el camino hacia la gama fija de comerciantes de renombre, BTK ha construido una cadena de suministro flexible y confiable en estrecha colaboraci\u00f3n regional con Fl\u00f6tzinger.<\/p>\n<p>Lorenz Stiglauer, director general de Fl\u00f6tzinger: \u00abEn nuestra ubicaci\u00f3n en el centro de Rosenheim, estamos completamente ocupados. Sin espacios externos, nuestro lanzamiento de productos no habr\u00eda sido posible. Con BTK hemos encontrado un socio log\u00edstico que tiene mucha experiencia en log\u00edstica comercial. Y eso muy cerca de nosotros. Eso vale su peso en oro.\u00bb<\/p>\n<p>Josef Hei\u00df, director general de BTK: \u00abNo es la primera vez que ayudamos a empresas regionales con una acci\u00f3n r\u00e1pida y crecemos con ellas. Al principio, a menudo brindamos apoyo inicial de manera sencilla y pragm\u00e1tica. Con nuestros procesos escalables y respaldados por TI, desarrollamos r\u00e1pidamente una soluci\u00f3n personalizada.\u00bb<\/p>\n<p>BTK apoya a la cervecer\u00eda Fl\u00f6tzinger como socio log\u00edstico en varias l\u00edneas de productos. El cliente pertenece al segmento comercial. En este \u00e1mbito, BTK genera alrededor del 35 por ciento de su facturaci\u00f3n con log\u00edstica de contrato y el 65 por ciento con servicios de transporte. Las \u00e1reas clave son papeles higi\u00e9nicos, alimentos y bebidas. En total, BTK logr\u00f3 en 2022 por primera vez una facturaci\u00f3n de 98 millones de euros.<\/p>\n<p>Foto: \u00a9 BTK \/ <strong><em>Descripci\u00f3n de la imagen:<\/em><\/strong><em> Trabajador log\u00edstico con paletas llenas de latas de Cola-Mix<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Log\u00edstica de contrato para el lanzamiento al mercado: lata a lata, el Cola Mix de la cervecer\u00eda Fl\u00f6tzinger de Rosenheim ha conquistado su lugar en las<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":8325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1560,1561],"tags":[],"class_list":["post-61051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BTK entrega 1,5 millones de latas de Cola-Mix - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2023\/03\/23\/btk-entrega-15-millones-de-latas-de-cola-mix\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTK entrega 1,5 millones de latas de Cola-Mix - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Log\u00edstica de contrato para el lanzamiento al mercado: lata a lata, el Cola Mix de la cervecer\u00eda Fl\u00f6tzinger de Rosenheim ha conquistado su lugar en las [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2023\/03\/23\/btk-entrega-15-millones-de-latas-de-cola-mix\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-23T18:50:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/03\\\/23\\\/btk-entrega-15-millones-de-latas-de-cola-mix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/03\\\/23\\\/btk-entrega-15-millones-de-latas-de-cola-mix\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"BTK entrega 1,5 millones de latas de Cola-Mix\",\"datePublished\":\"2023-03-23T18:50:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/03\\\/23\\\/btk-entrega-15-millones-de-latas-de-cola-mix\\\/\"},\"wordCount\":520,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/03\\\/23\\\/btk-entrega-15-millones-de-latas-de-cola-mix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/BTK_23.03.2023.jpg\",\"articleSection\":[\"Forwarding &amp; 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