{"id":60974,"date":"2023-03-19T11:16:05","date_gmt":"2023-03-19T10:16:05","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2023\/03\/19\/swisslog-avanza-hacia-el-futuro-con-una-nueva-marca\/"},"modified":"2023-03-19T11:16:05","modified_gmt":"2023-03-19T10:16:05","slug":"swisslog-avanza-hacia-el-futuro-con-una-nueva-marca","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2023\/03\/19\/swisslog-avanza-hacia-el-futuro-con-una-nueva-marca\/","title":{"rendered":"Swisslog avanza hacia el futuro con una nueva marca"},"content":{"rendered":"<div class=\"mod mod-text\" data-ignore=\"true\">\n<div class=\"copy\">\n<h5>El experto suizo en intralog\u00edstica Swisslog se presenta con una nueva imagen de marca: Esta resalta la posici\u00f3n de la empresa como una de las compa\u00f1\u00edas l\u00edderes a nivel mundial en soluciones log\u00edsticas automatizadas impulsadas por datos y robots en el mundo digital actual. En el centro del redise\u00f1o se encuentra un nuevo logo adaptado al futuro digital. El nuevo logo se basa en las fortalezas del logo existente, que represent\u00f3 a Swisslog de manera casi inalterada durante los \u00faltimos 25 a\u00f1os.<\/h5>\n<\/div>\n<\/div>\n<section class=\"mod mod-text-image is-image-right\" data-ignore=\"true\">\n<div class=\"row\">\n<div class=\"col-md-7\">\n<div class=\"mod-text-image__copy copy\">\n<p>(Buchs\/Dortmund) \u00abLa nueva imagen de marca se alinea con la direcci\u00f3n de nuestra empresa. Swisslog se est\u00e1 volviendo cada vez m\u00e1s digital: Tanto a trav\u00e9s de las soluciones que ofrecemos como de la forma en que se implementan\u00bb, dice Antonio Trioschi, Director Ejecutivo (CEO) de Swisslog. \u00abEstamos orgullosos de presentar una marca renovada que impulsa este compromiso en toda la industria de la automatizaci\u00f3n log\u00edstica, as\u00ed como de encarnar la estrategia central de Swisslog de crear un valor excepcional para nuestros clientes.\u00bb<\/p>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22694 size-large\" src=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Swisslog_19.3.23_2-scaled.jpg\" alt=\"\" width=\"1024\" height=\"110\" \/><\/h5>\n<h5>La marca refleja el mundo actual y futuro<\/h5>\n<p>El nuevo logo es moderno, \u00e1gil y orientado al futuro: La forma adaptable del nuevo s\u00edmbolo de marca refleja el mundo digital actual y futuro, expresando especialmente la continua din\u00e1mica en la industria log\u00edstica. Una caracter\u00edstica especial es la fuerte \u00abS\u00bb en la tipograf\u00eda, que se sostiene por s\u00ed sola. Simboliza el papel de liderazgo mundial de Swisslog como proveedor de soluciones innovadoras, impulsadas por datos y rob\u00f3tica, que establecen nuevos est\u00e1ndares en la automatizaci\u00f3n de almacenes. El nuevo dise\u00f1o tambi\u00e9n subraya la personalidad aut\u00e9ntica, emocional e inconfundible de la empresa Swisslog y de sus empleados.<\/p>\n<h5>Creadores de futuro en la automatizaci\u00f3n log\u00edstica<\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"mod mod-text-image skin-text-image-left\" data-ignore=\"true\">\n<div class=\"row\">\n<div class=\"mod-text-image__text col-md-7\">\n<div class=\"mod-text-image__copy copy\">\n<p>\u00abNuestra imagen de marca modernizada posiciona a Swisslog a\u00fan m\u00e1s como un creador de futuro en la automatizaci\u00f3n log\u00edstica, pero tambi\u00e9n se trata de mucho m\u00e1s\u00bb, dice Antonio Trioschi, Director Ejecutivo (CEO) de Swisslog. \u00abEl nuevo logo tambi\u00e9n refleja la fuerza y competencia de nuestros empleados. Nuestros empleados son el centro de nuestras acciones. Queremos que nuestros clientes sepan que pueden confiar en Swisslog, ofreciendo soluciones respaldadas por la competencia y el conocimiento de nuestro equipo.\u00bb<\/p>\n<p>Fotos: \u00a9 Swisslog<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<article class=\"mod mod-text\" data-ignore=\"true\"><\/article>\n","protected":false},"excerpt":{"rendered":"<p>El experto suizo en intralog\u00edstica Swisslog se presenta con una nueva imagen de marca: Esta resalta la posici\u00f3n de la empresa como una de las compa\u00f1\u00edas<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":8355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1560,1561],"tags":[],"class_list":["post-60974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categories","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swisslog avanza hacia el futuro con una nueva marca - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2023\/03\/19\/swisslog-avanza-hacia-el-futuro-con-una-nueva-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swisslog avanza hacia el futuro con una nueva marca - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"El experto suizo en intralog\u00edstica Swisslog se presenta con una nueva imagen de marca: Esta resalta la posici\u00f3n de la empresa como una de las compa\u00f1\u00edas [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2023\/03\/19\/swisslog-avanza-hacia-el-futuro-con-una-nueva-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-19T10:16:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/03\\\/19\\\/swisslog-avanza-hacia-el-futuro-con-una-nueva-marca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/03\\\/19\\\/swisslog-avanza-hacia-el-futuro-con-una-nueva-marca\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Swisslog avanza hacia el futuro con una nueva marca\",\"datePublished\":\"2023-03-19T10:16:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/03\\\/19\\\/swisslog-avanza-hacia-el-futuro-con-una-nueva-marca\\\/\"},\"wordCount\":394,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/03\\\/19\\\/swisslog-avanza-hacia-el-futuro-con-una-nueva-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/Swisslog_19.3.23.jpg\",\"articleSection\":[\"Categories\",\"Forwarding &amp; 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