{"id":60480,"date":"2023-02-07T14:44:19","date_gmt":"2023-02-07T13:44:19","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2023\/02\/07\/lufthansa-cargo-e-ired-premiados-con-el-german-design-award\/"},"modified":"2023-02-07T14:44:19","modified_gmt":"2023-02-07T13:44:19","slug":"lufthansa-cargo-e-ired-premiados-con-el-german-design-award","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2023\/02\/07\/lufthansa-cargo-e-ired-premiados-con-el-german-design-award\/","title":{"rendered":"Lufthansa Cargo e IRED premiados con el German Design Award"},"content":{"rendered":"<h5>En la entrega de los German Design Awards el 3 de febrero en Frankfurt, Lufthansa Cargo y el Instituto de Reciclaje, Ecolog\u00eda y Dise\u00f1o de Frankfurt (IRED) fueron galardonados como ganadores en la categor\u00eda \u00abExcellent Product Design Lifestyle and Fashion\u00bb por su colecci\u00f3n conjunta de upcycling. En el marco de la colaboraci\u00f3n, se dise\u00f1aron localmente y se fabricaron en Alemania productos de merchandising de alta calidad, como maletas y llaveros, bandejas, jarrones, percheros de pared o vasos para bol\u00edgrafos, a partir de contenedores de carga a\u00e9rea desechados.<\/h5>\n<p>(Frankfurt) Estos objetos de dise\u00f1o son vendidos por Lufthansa Cargo junto con otros art\u00edculos a trav\u00e9s de su tienda de fans lanzada el a\u00f1o pasado. En la producci\u00f3n de los productos disponibles en la tienda de fans, a veces tambi\u00e9n hay una cooperaci\u00f3n con los talleres para personas con discapacidad (WfB) en Bensheim. Lufthansa Cargo dona la totalidad de los ingresos de la tienda de fans a Cargo Human Care e.V., una organizaci\u00f3n ben\u00e9fica que ha estado promoviendo proyectos de ayuda social en Kenia durante m\u00e1s de 15 a\u00f1os.<\/p>\n<p>Autenticidad, durabilidad y uso responsable de materiales valiosos: todos estos atributos se aplican a los novedosos objetos de dise\u00f1o de la colecci\u00f3n de upcycling, que tambi\u00e9n cuentan una historia. As\u00ed lo dictamin\u00f3 el jurado especializado, que elogi\u00f3 las excelentes y ejemplares logros de dise\u00f1o en la categor\u00eda \u00abLifestyle y Fashion\u00bb: \u00abLos originales productos de merchandising de la &#8216;Lufthansa Cargo Upcycling Edition&#8217; est\u00e1n hechos de aluminio de contenedores de carga a\u00e9rea desechados, donde las marcas de rasgu\u00f1os y la p\u00e1tina otorgan a los objetos una est\u00e9tica y singularidad especiales. Un excelente ejemplo de un dise\u00f1o de upcycling que combina hermosos productos con una narrativa impactante de manera emocional\u00bb. El German Design Award es desde 2012 el premio premium del Consejo de Dise\u00f1o y se cuenta entre los premios m\u00e1s prestigiosos del panorama del dise\u00f1o.<\/p>\n<p>\u00abSolo en noviembre, los primeros productos de nuestra nueva colecci\u00f3n de upcycling salieron a la venta y la respuesta de los amantes de la aviaci\u00f3n y el dise\u00f1o ha sido en general positiva. Estamos extremadamente contentos con el premio German Design Award. Es un gran reconocimiento para nuestra idea innovadora de dar un nuevo uso a los materiales que nos han servido bien en el negocio de carga durante mucho tiempo. La colaboraci\u00f3n profesional con el Instituto IRED y el concepto de donaci\u00f3n de la tienda de fans completan nuestro enfoque sostenible integral basado en una asociaci\u00f3n local y social en este proyecto. Todos los productos son &#8216;Made in Germany&#8217; y el ingreso de las ventas se destina al 100 por ciento a Cargo Human Care\u00bb, explica Christina Franz, gerente del proyecto de la tienda de fans en Lufthansa Cargo.<\/p>\n<p>Foto: \u00a9 Lufthansa Cargo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la entrega de los German Design Awards el 3 de febrero en Frankfurt, Lufthansa Cargo y el Instituto de Reciclaje, Ecolog\u00eda y Dise\u00f1o de Frankfurt<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":8545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1558,1557,1561],"tags":[],"class_list":["post-60480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-air-freight","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lufthansa Cargo e IRED premiados con el German Design Award - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2023\/02\/07\/lufthansa-cargo-e-ired-premiados-con-el-german-design-award\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa Cargo e IRED premiados con el German Design Award - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"En la entrega de los German Design Awards el 3 de febrero en Frankfurt, Lufthansa Cargo y el Instituto de Reciclaje, Ecolog\u00eda y Dise\u00f1o de Frankfurt [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2023\/02\/07\/lufthansa-cargo-e-ired-premiados-con-el-german-design-award\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-07T13:44:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/02\\\/07\\\/lufthansa-cargo-e-ired-premiados-con-el-german-design-award\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/02\\\/07\\\/lufthansa-cargo-e-ired-premiados-con-el-german-design-award\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Lufthansa Cargo e IRED premiados con el German Design Award\",\"datePublished\":\"2023-02-07T13:44:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/02\\\/07\\\/lufthansa-cargo-e-ired-premiados-con-el-german-design-award\\\/\"},\"wordCount\":498,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2023\\\/02\\\/07\\\/lufthansa-cargo-e-ired-premiados-con-el-german-design-award\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/Lufthansa_Cargo_7.2.23.jpg\",\"articleSection\":[\"Air Freight\",\"Forwarding &amp; 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