{"id":58829,"date":"2022-10-05T10:02:27","date_gmt":"2022-10-05T08:02:27","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2022\/10\/05\/el-proyecto-city-de-ikea-gana-el-premio-logistico-austriaco-2022\/"},"modified":"2022-10-05T10:02:27","modified_gmt":"2022-10-05T08:02:27","slug":"el-proyecto-city-de-ikea-gana-el-premio-logistico-austriaco-2022","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2022\/10\/05\/el-proyecto-city-de-ikea-gana-el-premio-logistico-austriaco-2022\/","title":{"rendered":"El proyecto City de IKEA gana el Premio Log\u00edstico Austr\u00edaco 2022"},"content":{"rendered":"<h5><strong>En la gala de anoche del D\u00eda Log\u00edstico Austr\u00edaco en el Design Center de Linz, hubo una emocionante final por el Premio Log\u00edstico 2022. 400 invitados aplaudieron los proyectos de K\u00fchne+Nagel, ZKW Lichtsysteme e Ikea, antes de que el portavoz del consejo de VNL, Hubert Zajicek, anunciara el proyecto Ikea Wien Westbahnhof como el ganador.<\/strong><\/h5>\n<p>(Linz) El D\u00eda Log\u00edstico Austr\u00edaco comenz\u00f3 con el Logistik-Future-Lab, que comenz\u00f3 con una perspectiva sobre el mercado energ\u00e9tico, siendo muy sustancioso. Aproximadamente 700 gerentes de Supply Chain y log\u00edstica se reunieron para el D\u00eda Log\u00edstico Austr\u00edaco.<\/p>\n<p>El nuevo concepto de tienda City de Ikea Wien Westbahnhof est\u00e1 dise\u00f1ado para corresponder a la tendencia de urbanizaci\u00f3n y alcanzar nuevos grupos de clientes. As\u00ed, la tienda est\u00e1 concebida sin autos. Aproximadamente 3.300 art\u00edculos de Cash &amp; Carry est\u00e1n disponibles para la compra en el lugar. Para productos m\u00e1s grandes, hay varias opciones de entrega y recogida.<\/p>\n<h5><strong>El espacio limitado requiere almacenamiento de alta densidad<\/strong><\/h5>\n<p>El espacio limitado requiere un almacenamiento de alta densidad. El sistema de almacenamiento automatizado Deep-Lane permite almacenar nueve unidades de carga una detr\u00e1s de otra en el mismo estante. Durante la noche, los productos se redistribuyen de manera optimizada a la zona de ventas mediante software. Se asegura una trazabilidad del 100% de los productos.<\/p>\n<p>En la distribuci\u00f3n, un \u00absistema de orquestaci\u00f3n de pedidos\u00bb juega un papel crucial para optimizar el flujo de productos y el tiempo de entrega deseado por el cliente: el 80% de los clientes compran productos m\u00e1s peque\u00f1os que no requieren m\u00e1s servicio.<\/p>\n<h5><strong>El 20 por ciento de los clientes requieren un servicio<\/strong><\/h5>\n<p>Pero el 20% de los clientes - que representan casi el 70% de la facturaci\u00f3n - requieren un servicio\u2026<\/p>\n<p>\u2026 ya sea mediante entregas con camiones o paquetes<br \/>\n\u2026 o mediante recogida por parte del cliente<\/p>\n<ul>\n<li>a trav\u00e9s de estaciones de Click &amp; Collect en los centros de entrega<\/li>\n<li>en estaciones de recogida externas cerca del lugar de residencia y \u2013 nuevo \u2013<\/li>\n<li>en las cajas de Click-&amp;-Collect en la tienda City Wien Westbahnhof<\/li>\n<\/ul>\n<h5><strong>Una log\u00edstica excelente hace posibles nuevos modelos de venta<\/strong><\/h5>\n<p>Tres centros de distribuci\u00f3n manejan toda la gama de productos y est\u00e1n involucrados en la red log\u00edstica. La log\u00edstica es el habilitador para la implementaci\u00f3n pr\u00e1ctica de un modelo de venta completamente nuevo. \u00abUna vez m\u00e1s se demuestra que una log\u00edstica excelente hace posibles nuevos modelos de venta\u00bb, coincidi\u00f3 el jurado sobre el habilitador log\u00edstico.<\/p>\n<p>Foto: \u00a9VNL \u00d6sterreich<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la gala de anoche del D\u00eda Log\u00edstico Austr\u00edaco en el Design Center de Linz, hubo una emocionante final por el Premio Log\u00edstico 2022. 400 invitados<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":9234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1560,1561],"tags":[],"class_list":["post-58829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El proyecto City de IKEA gana el Premio Log\u00edstico Austr\u00edaco 2022 - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2022\/10\/05\/el-proyecto-city-de-ikea-gana-el-premio-logistico-austriaco-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El proyecto City de IKEA gana el Premio Log\u00edstico Austr\u00edaco 2022 - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"En la gala de anoche del D\u00eda Log\u00edstico Austr\u00edaco en el Design Center de Linz, hubo una emocionante final por el Premio Log\u00edstico 2022. 400 invitados [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2022\/10\/05\/el-proyecto-city-de-ikea-gana-el-premio-logistico-austriaco-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T08:02:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/transportjournal.com\/es\/2022\/10\/05\/el-proyecto-city-de-ikea-gana-el-premio-logistico-austriaco-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2022\/10\/05\/el-proyecto-city-de-ikea-gana-el-premio-logistico-austriaco-2022\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"El proyecto City de IKEA gana el Premio Log\u00edstico Austr\u00edaco 2022\",\"datePublished\":\"2022-10-05T08:02:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2022\/10\/05\/el-proyecto-city-de-ikea-gana-el-premio-logistico-austriaco-2022\/\"},\"wordCount\":443,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/transportjournal.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2022\/10\/05\/el-proyecto-city-de-ikea-gana-el-premio-logistico-austriaco-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/VNL_AT_5.10.22.jpg\",\"articleSection\":[\"Forwarding &amp; 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