{"id":58817,"date":"2022-09-30T19:54:43","date_gmt":"2022-09-30T17:54:43","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2022\/09\/30\/primer-bam-camp-sobre-la-escasez-de-mano-de-obra-en-logistica\/"},"modified":"2022-09-30T19:54:43","modified_gmt":"2022-09-30T17:54:43","slug":"primer-bam-camp-sobre-la-escasez-de-mano-de-obra-en-logistica","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2022\/09\/30\/primer-bam-camp-sobre-la-escasez-de-mano-de-obra-en-logistica\/","title":{"rendered":"Primer \u00abB\u00c4M!-Camp\u00bb sobre la escasez de mano de obra en log\u00edstica"},"content":{"rendered":"<h5><strong>El 27 de septiembre, alrededor de 40 responsables de marketing y recursos humanos de log\u00edstica de toda Alemania se reunieron para el primer \u00abB\u00c4M!-Camp\u00bb de los Wirtschaftsmacher. En mesas redondas, conferencias y durante el networking, se abordaron las preguntas sobre c\u00f3mo el sector econ\u00f3mico enfrenta la escasez de mano de obra, c\u00f3mo la log\u00edstica puede hacerse m\u00e1s visible y c\u00f3mo puede llegar digitalmente, especialmente a los j\u00f3venes.<\/strong><\/h5>\n<p>(Bremen) \u00abB\u00c4M!\u00bb se hizo presente con m\u00e1s frecuencia en el primer evento de este tipo de los Wirtschaftsmacher, figurativamente hablando. Alrededor de 40 especialistas en marketing y recursos humanos de log\u00edstica se reunieron el 27 de septiembre en el primer B\u00c4M!-Camp en la Casa de la Log\u00edstica y la Movilidad en Frankfurt del Meno. En varios grupos de trabajo y formatos variados, los participantes intercambiaron sus experiencias, discutieron y tambi\u00e9n cuestionaron los mecanismos de comunicaci\u00f3n establecidos.<\/p>\n<h5><strong>Alta din\u00e1mica, creatividad y diversi\u00f3n<\/strong><\/h5>\n<p>\u00abEl t\u00e9rmino &#8216;B\u00c4M!&#8217;, que la mayor\u00eda asocia con c\u00f3mics, lo elegimos deliberadamente para resumir la alta din\u00e1mica, creatividad y tambi\u00e9n la diversi\u00f3n en el intercambio a nivel de igualdad\u00bb, explica la portavoz de Wirtschaftsmacher, Frauke Heistermann. \u00ab&#8216;B\u00c4M!&#8217; tambi\u00e9n representa los muchos momentos de &#8216;aha&#8217; que experimentamos a lo largo del evento. Por ejemplo, que en la comunicaci\u00f3n, la desdigitalizaci\u00f3n de ciertos procesos podr\u00eda volverse m\u00e1s importante, ya que algunos procesos anal\u00f3gicos mantienen su valor; que los influencers corporativos juegan un papel enormemente importante para las empresas y cu\u00e1n poco se utilizan actualmente en la pr\u00e1ctica; o c\u00f3mo se puede entusiasmar a los j\u00f3venes con campa\u00f1as espec\u00edficas para una carrera en log\u00edstica.\u00bb<\/p>\n<p>En tres campamentos se abordaron los temas de Comunicaci\u00f3n Digital, Comunicaci\u00f3n en Vivo y Marketing de Recursos Humanos. Los participantes conocieron los mejores casos de otros colaboradores y compartieron sus aprendizajes. Adem\u00e1s del intercambio sobre tendencias y desarrollos en la comunicaci\u00f3n de marketing, el networking fue el foco principal en tres formatos dise\u00f1ados para el intercambio directo, como World Caf\u00e9, Fishbowl y Marketplace.<\/p>\n<h5><strong>Mucho aprendido de este d\u00eda<\/strong><\/h5>\n<p>La conclusi\u00f3n de la portavoz Heistermann: \u00abLos participantes valoraron muy positivamente el evento y se llevaron mucho de este d\u00eda. Tambi\u00e9n hemos recibido valiosos impulsos para el futuro trabajo de los Wirtschaftsmacher y, sin duda, continuaremos con el evento el pr\u00f3ximo a\u00f1o!\u00bb El evento se llevar\u00e1 a cabo al menos una vez al a\u00f1o y se convertir\u00e1 en una instancia fija para los responsables de comunicaci\u00f3n en log\u00edstica en torno al tema de la comunicaci\u00f3n de marketing.<\/p>\n<p>Foto: \u00a9 Die Wirtschaftsmacher<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 27 de septiembre, alrededor de 40 responsables de marketing y recursos humanos de log\u00edstica de toda Alemania se reunieron para el primer \u00abB\u00c4M!-Camp\u00bb de los<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":9238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-58817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primer &quot;B\u00c4M!-Camp&quot; 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