{"id":58419,"date":"2022-09-13T17:35:42","date_gmt":"2022-09-13T15:35:42","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2022\/09\/13\/talke-presenta-una-nueva-imagen-de-marca-en-su-ano-de-aniversario\/"},"modified":"2022-09-13T17:35:42","modified_gmt":"2022-09-13T15:35:42","slug":"talke-presenta-una-nueva-imagen-de-marca-en-su-ano-de-aniversario","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2022\/09\/13\/talke-presenta-una-nueva-imagen-de-marca-en-su-ano-de-aniversario\/","title":{"rendered":"TALKE presenta una nueva imagen de marca en su a\u00f1o de aniversario"},"content":{"rendered":"<h5><strong>TALKE, uno de los principales proveedores de soluciones log\u00edsticas para el mundo de la qu\u00edmica, se presenta con un nuevo aspecto. El logo, el dise\u00f1o corporativo y el lema \u00absiempre un movimiento inteligente\u00bb se basan en los 75 a\u00f1os de historia de la empresa y hacen que la direcci\u00f3n estrat\u00e9gica afinada sea visible y tangible. La nueva imagen se implementar\u00e1 gradualmente a partir de ahora.<\/strong><\/h5>\n<p>(H\u00fcrth) En su a\u00f1o de aniversario, TALKE ha invertido mucho tiempo en definir su posici\u00f3n y orientarse hacia un futuro exitoso. Como socio de soluciones n\u00famero uno para el mundo de la qu\u00edmica, TALKE quiere establecer continuamente nuevos est\u00e1ndares para sus clientes y llevar la log\u00edstica al siguiente nivel. Esto es una continuaci\u00f3n de la filosof\u00eda que ha existido desde la fundaci\u00f3n, explica Alfred Talke, miembro de la direcci\u00f3n y socio: \u00abYa mi abuelo ve\u00eda su principal tarea al fundar TALKE en desarrollar soluciones para los desaf\u00edos de sus clientes. Esta filosof\u00eda la llevamos hacia el futuro y hacemos de la log\u00edstica un factor de \u00e9xito para nuestros clientes.\u00bb Los criterios de \u00e9xito decisivos son el esp\u00edritu pionero, la experiencia y el compromiso del equipo global de TALKE, as\u00ed como el enfoque en la responsabilidad. Porque TALKE, como empresa familiar, es consciente de su responsabilidad especial: de naturaleza ecol\u00f3gica, econ\u00f3mica y social. Sobre la base de esta nueva declaraci\u00f3n de principios, TALKE afinar\u00e1 su direcci\u00f3n estrat\u00e9gica y se centrar\u00e1 a\u00fan m\u00e1s en los clientes y sus necesidades.<\/p>\n<p>La nueva marca hace visible la filosof\u00eda afinada y conecta deliberadamente la tradici\u00f3n con la modernidad. Por eso, a la empresa le importaba desarrollar la imagen de su marca verbal\/visual y no reinventarla. Un nuevo elemento visual simboliza el \u00absiguiente nivel\u00bb al que TALKE quiere llevar a sus clientes. El tambi\u00e9n nuevo lema \u00absiempre un movimiento inteligente\u00bb expresa tanto la propia aspiraci\u00f3n como la promesa de seguir llevando a los clientes hacia adelante con soluciones inteligentes, como desde el primer d\u00eda. Para la revisi\u00f3n de su marca, TALKE encarg\u00f3 al equipo de K12 Agencia de Comunicaci\u00f3n e Innovaci\u00f3n GmbH.<\/p>\n<p>Foto: \u00a9 TALKE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TALKE, uno de los principales proveedores de soluciones log\u00edsticas para el mundo de la qu\u00edmica, se presenta con un nuevo aspecto. El logo, el dise\u00f1o corporativo<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":9402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-58419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TALKE presenta una nueva imagen de marca en su a\u00f1o de aniversario - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2022\/09\/13\/talke-presenta-una-nueva-imagen-de-marca-en-su-ano-de-aniversario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TALKE presenta una nueva imagen de marca en su a\u00f1o de aniversario - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"TALKE, uno de los principales proveedores de soluciones log\u00edsticas para el mundo de la qu\u00edmica, se presenta con un nuevo aspecto. 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