{"id":52843,"date":"2021-10-20T16:37:56","date_gmt":"2021-10-20T14:37:56","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/10\/20\/encuesta-de-com-sense-muestra-el-interes-de-la-prensa-en-la-logistica\/"},"modified":"2021-10-20T16:37:56","modified_gmt":"2021-10-20T14:37:56","slug":"encuesta-de-com-sense-muestra-el-interes-de-la-prensa-en-la-logistica","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2021\/10\/20\/encuesta-de-com-sense-muestra-el-interes-de-la-prensa-en-la-logistica\/","title":{"rendered":"Encuesta de COM.SENSE muestra el inter\u00e9s de la prensa en la log\u00edstica"},"content":{"rendered":"<h5><strong>C\u00f3mo las peque\u00f1as y medianas empresas del sector log\u00edstico pueden mejorar su trabajo de prensa, lo muestra Gisela Blaas de la agencia de Augsburgo COM.SENSE con su encuesta a periodistas de 2021. 119 redactores especializados, econ\u00f3micos y locales proporcionaron respuestas. El 90 por ciento desea m\u00e1s comunicaci\u00f3n, aunque ven potencial de mejora no solo en la cantidad, sino tambi\u00e9n en la calidad y el servicio de la labor de prensa.<\/strong><\/h5>\n<div id=\"attachment_15032\" style=\"width: 253px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15032\" class=\"wp-image-15032\" src=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/comsense_20.10.21_2.jpg\" alt=\"\" width=\"243\" height=\"331\" \/><p id=\"caption-attachment-15032\" class=\"wp-caption-text\">Gisela Blaas<\/p><\/div>\n<p>(Augsburgo) Solo uno de cada diez encuestados tiene una opini\u00f3n neutral (7%) o negativa (3%) sobre los comunicados de prensa del sector log\u00edstico. La mayor\u00eda de los periodistas desea un trabajo de prensa m\u00e1s y mejor. Evaluado seg\u00fan calidad, cantidad y servicio, el rendimiento en el campo de las relaciones p\u00fablicas no es perfecto en toda la gama empresarial. Calificado con notas escolares, las peque\u00f1as empresas comunican de manera suficiente (4,0), las medianas empresas apenas alcanzan un aprobado (3,33) y las grandes empresas obtienen un d\u00e9bil tres (2,66).<\/p>\n<h5><\/h5>\n<h5><\/h5>\n<h5><strong>24 preguntas sobre el trabajo de prensa en la log\u00edstica<\/strong><\/h5>\n<p>A la pregunta sobre temas interesantes, los comunicados de investigaci\u00f3n (87%), nuevos productos (78%) y sostenibilidad (77%) son los que m\u00e1s se abren. En el \u00faltimo lugar de una lista m\u00e1s larga de temas se encuentra el comunicado de donaciones, que es eliminado sin abrir por casi tres cuartas partes de todos los periodistas. En total, los participantes respondieron a 24 preguntas sobre lo que constituye un buen trabajo de prensa en el sector log\u00edstico.<\/p>\n<p><a href=\"https:\/\/www.comsense.de\/studie-bestellen\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.comsense.de\/studie-bestellen\/<\/a><\/p>\n<p>Fotos: \u00a9 COM.SENSE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo las peque\u00f1as y medianas empresas del sector log\u00edstico pueden mejorar su trabajo de prensa, lo muestra Gisela Blaas de la agencia de Augsburgo COM.SENSE con<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":12043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-52843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuesta de COM.SENSE muestra el inter\u00e9s de la prensa en la log\u00edstica - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2021\/10\/20\/encuesta-de-com-sense-muestra-el-interes-de-la-prensa-en-la-logistica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encuesta de COM.SENSE muestra el inter\u00e9s de la prensa en la log\u00edstica - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo las peque\u00f1as y medianas empresas del sector log\u00edstico pueden mejorar su trabajo de prensa, lo muestra Gisela Blaas de la agencia de Augsburgo COM.SENSE con [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2021\/10\/20\/encuesta-de-com-sense-muestra-el-interes-de-la-prensa-en-la-logistica\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-20T14:37:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Cargoclix_3.12.20.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1426\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2021\\\/10\\\/20\\\/encuesta-de-com-sense-muestra-el-interes-de-la-prensa-en-la-logistica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2021\\\/10\\\/20\\\/encuesta-de-com-sense-muestra-el-interes-de-la-prensa-en-la-logistica\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Encuesta de COM.SENSE muestra el inter\u00e9s de la prensa en la log\u00edstica\",\"datePublished\":\"2021-10-20T14:37:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2021\\\/10\\\/20\\\/encuesta-de-com-sense-muestra-el-interes-de-la-prensa-en-la-logistica\\\/\"},\"wordCount\":283,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2021\\\/10\\\/20\\\/encuesta-de-com-sense-muestra-el-interes-de-la-prensa-en-la-logistica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/comsense_20.10.21.jpg\",\"articleSection\":[\"Forwarding &amp; 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