{"id":28456,"date":"2020-11-01T17:00:30","date_gmt":"2020-11-01T16:00:30","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/11\/01\/la-posta-transporta-tambien-pan-botellas-de-pet-y-ropa-sucia\/"},"modified":"2025-12-15T13:15:13","modified_gmt":"2025-12-15T12:15:13","slug":"la-posta-transporta-tambien-pan-botellas-de-pet-y-ropa-sucia","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2020\/11\/01\/la-posta-transporta-tambien-pan-botellas-de-pet-y-ropa-sucia\/","title":{"rendered":"La Posta transporta tambi\u00e9n pan, botellas de PET y ropa sucia"},"content":{"rendered":"

La Post CH AG trae cartas y peri\u00f3dicos. Y paquetes. \u00a1Pero espera, hab\u00eda algo m\u00e1s?! Exactamente: A veces el cartero tambi\u00e9n trae pan fresco o verduras regionales, y se lleva botellas de PET vac\u00edas o ropa sucia. En algunos lugares tambi\u00e9n lee los contadores de electricidad. Los servicios de las carteras y carteros en la llamada ‘\u00daltima Milla’ son diversos.<\/p>\n

(Berna) \u2013 Es una situaci\u00f3n de ganar-ganar \u2013 para los clientes, as\u00ed como para la Posta. Las carteras y carteros pasan seis d\u00edas a la semana por pr\u00e1cticamente cada puerta de Suiza. Por lo tanto, es l\u00f3gico que traigan m\u00e1s que \u00absolo\u00bb el correo. O que tambi\u00e9n recojan cosas o incluso realicen tareas en el lugar. Es decir: El cartero puede traer, adem\u00e1s del correo, pan del panadero, verduras del agricultor regional o libros de la biblioteca. O recoge botellas de PET vac\u00edas, c\u00e1psulas de caf\u00e9 o viejos dispositivos electr\u00f3nicos para reciclar directamente en la puerta de casa. En algunos lugares, tambi\u00e9n lee los contadores de electricidad, gas y agua durante su ruta de entrega.<\/p>\n

\u00bfPor qu\u00e9 lo hace la Posta?<\/strong><\/h5>\n

\"\"

Imagen: La cartera Brigitte Meyer: \u00abLa entrega de productos regionales hace mi trabajo m\u00e1s interesante.\u00bb - \u00a9 Post CH AG<\/p><\/div> Genevi\u00e8ve W\u00fcthrich, jefa del \u00e1rea de negocio ‘\u00daltima Milla’ de la Posta, explica: \u00abEstos nuevos servicios son hoy una necesidad. La gente quiere poder hacer lo m\u00e1s posible de manera sencilla directamente en casa. Y con nuestras ofertas simplificamos su vida\u00bb. Adem\u00e1s, ayuda a mantener ocupadas las rutas de las carteras y carteros a pesar de que hay cada vez menos cartas y peri\u00f3dicos. Tambi\u00e9n est\u00e1 el pensamiento ecol\u00f3gico. Genevi\u00e8ve W\u00fcthrich enfatiza: \u00abNo se requieren viajes adicionales y las carteras y carteros utilizan veh\u00edculos el\u00e9ctricos. Los servicios se prestan de manera eficiente y respetuosa con el medio ambiente\u00bb.<\/p>\n

M\u00e1s variedad para las carteras y carteros<\/strong><\/h5>\n

La lista de servicios actuales y pruebas en la ‘\u00daltima Milla’ es larga (ver resumen a continuaci\u00f3n). Estas nuevas tareas tambi\u00e9n cambian el trabajo de las carteras y carteros. As\u00ed tambi\u00e9n el de Brigitte Meyer, que lleva m\u00e1s de 20 a\u00f1os en la ruta de entrega: \u00abLas ofertas adicionales, como la entrega de productos regionales, complementan de manera sensata el negocio principal de la Posta. Y hacen que mi d\u00eda laboral sea m\u00e1s interesante y variado\u00bb. Sin embargo, Brigitte Meyer tambi\u00e9n conoce los desaf\u00edos que estos nuevos servicios traen para las carteras y carteros: \u00abSi tengo muchos env\u00edos de correo y, por ejemplo, muchas bolsas de verduras, se necesita una coordinaci\u00f3n precisa y una buena log\u00edstica\u00bb. Porque, por un lado, las verduras deben mantenerse frescas, y por otro lado, el correo debe llegar a tiempo. La cartera Meyer enfatiza: \u00abTengo una responsabilidad tanto hacia el agricultor de verduras como hacia la clienta que espera la entrega de verduras y su correo\u00bb.<\/p>\n

C\u00f3mo una idea se convierte en una oferta a nivel nacional<\/strong> <\/strong><\/h5>\n

Las ideas para tales servicios rara vez surgen en un rinc\u00f3n tranquilo de la Posta, sino que generalmente provienen de una necesidad concreta del cliente. La jefa de ‘\u00daltima Milla’, Genevi\u00e8ve W\u00fcthrich, explica: \u00abLos clientes comerciales buscan soluciones para llegar a las personas en casa. Quieren entregar algo directamente a las personas en casa o recoger algo en casa de las personas\u00bb. Por ejemplo, PET Recycling Schweiz ya hab\u00eda expresado hace algunos a\u00f1os el deseo de que las personas pudieran deshacerse de los residuos de PET de manera sencilla y lo m\u00e1s cerca posible de casa.<\/p>\n

No todas las ideas se pueden realizar al final<\/strong><\/h5>\n

Alrededor de la mitad de todas las ideas deben ser descartadas por razones econ\u00f3micas o legales. O porque la viabilidad t\u00e9cnica tiene l\u00edmites, como en el caso de productos que deben mantenerse constantemente refrigerados. Sin embargo, si una idea es factible, generalmente se prueba primero en una o varias regiones. Y si una prueba resulta exitosa para todas las partes involucradas, un servicio puede ofrecerse incluso a nivel nacional. As\u00ed como la recolecci\u00f3n de botellas de PET vac\u00edas. La Posta ha estado ofreciendo esto a todos los hogares de Suiza durante aproximadamente dos meses.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
Servicio<\/strong><\/h5>\n<\/td>\n
\n
Descripci\u00f3n breve<\/strong><\/h5>\n<\/td>\n
\n
Prueba<\/strong><\/h5>\n<\/td>\n
\n
Regi\u00f3n<\/strong><\/h5>\n<\/td>\n<\/tr>\n
Brotpost<\/a><\/td>\nEl cartero trae pan fresco de la regi\u00f3n<\/td>\nno<\/td>\nSuiza de habla alemana, Romand\u00eda<\/td>\n<\/tr>\n
PET Recycling<\/a><\/td>\nEl cartero recoge bolsas con botellas de PET vac\u00edas<\/td>\nno<\/td>\nNacional<\/td>\n<\/tr>\n
Productos regionales<\/td>\nEl cartero trae verduras y productos del agricultor regional<\/td>\nno<\/td>\nnacional<\/td>\n<\/tr>\n
Reciclaje de c\u00e1psulas de caf\u00e9<\/a> (Nespresso)<\/td>\nEl cartero recoge c\u00e1psulas de caf\u00e9 usadas<\/td>\nno<\/td>\nNacional<\/td>\n<\/tr>\n
Lectura de contadores de electricidad<\/td>\nEl cartero registra datos del contador de electricidad mediante una app<\/td>\nno<\/td>\nDiversas regiones de Suiza<\/td>\n<\/tr>\n
Servicio de entrega de bibliotecas<\/td>\nEl cartero trae libros y medios de la biblioteca regional<\/td>\nno<\/td>\nAarau y Basilea<\/td>\n<\/tr>\n
Recogida de routers y TV-Box (Swisscom y UPC)<\/td>\nEl cartero recoge routers defectuosos o TV-Box<\/td>\nno<\/td>\nNacional<\/td>\n<\/tr>\n
W\u00f6sch-Post<\/a> (Bubble Box)<\/td>\nEl cartero recoge la ropa sucia y la trae limpia de vuelta.<\/td>\ns\u00ed<\/td>\nZ\u00farich, Winterthur, Zug, Lucerna, Basilea, Berna<\/td>\n<\/tr>\n
Cuidado en la vejez<\/a> (Cruz Roja Basilea)<\/td>\nEl cartero lleva el correo a la puerta de las personas mayores y recoge sus necesidades<\/td>\ns\u00ed<\/td>\nBasilea<\/td>\n<\/tr>\n
Recogida de bolsas de verduras (Farmy)<\/td>\nEl cartero recoge bolsas de verduras vac\u00edas<\/td>\ns\u00ed<\/td>\nRegi\u00f3n de Ginebra, Lausana y Yverdon<\/td>\n<\/tr>\n
Reciclaje de dispositivos electr\u00f3nicos<\/a> (SENS)<\/td>\nEl cartero recoge peque\u00f1os dispositivos electr\u00f3nicos defectuosos<\/td>\ns\u00ed<\/td>\nBerna y Z\u00farich<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

www.post.ch<\/a> Imagen: \u00a9 Post CH AG<\/p>\n","protected":false},"excerpt":{"rendered":"

La Post CH AG trae cartas y peri\u00f3dicos. Y paquetes. \u00a1Pero espera, hab\u00eda algo m\u00e1s?! Exactamente: A veces el cartero tambi\u00e9n trae pan fresco o verduras [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-28456","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"\nLa Posta transporta tambi\u00e9n pan, botellas de PET y ropa sucia - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2020\/11\/01\/la-posta-transporta-tambien-pan-botellas-de-pet-y-ropa-sucia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Posta transporta tambi\u00e9n pan, botellas de PET y ropa sucia - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"La Post CH AG trae cartas y peri\u00f3dicos. 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Y paquetes. \u00a1Pero espera, hab\u00eda algo m\u00e1s?! 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