{"id":27744,"date":"2021-07-14T18:36:56","date_gmt":"2021-07-14T16:36:56","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/07\/14\/el-proveedor-de-logistica-itg-se-centra-en-los-servicios-de-comercio-electronico\/"},"modified":"2025-12-15T13:11:36","modified_gmt":"2025-12-15T12:11:36","slug":"el-proveedor-de-logistica-itg-se-centra-en-los-servicios-de-comercio-electronico","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2021\/07\/14\/el-proveedor-de-logistica-itg-se-centra-en-los-servicios-de-comercio-electronico\/","title":{"rendered":"El proveedor de log\u00edstica ITG se centra en los servicios de comercio electr\u00f3nico"},"content":{"rendered":"<p>El grupo ITG ha reorientado sus servicios de comercio electr\u00f3nico y ofrece, bajo el t\u00edtulo &#8216;FastLane Commerce&#8217;, un amplio espectro como soluci\u00f3n integral de una sola mano. Estos van desde la consultor\u00eda hasta la concepci\u00f3n, as\u00ed como la construcci\u00f3n y operaci\u00f3n de tiendas en l\u00ednea, incluyendo marketing digital y el cumplimiento log\u00edstico completo.<\/p>\n<p>(Schwaig) El ex presidente del consejo de BMW, Eberhard von Kuenheim, es citado con la frase: \u00abNo son los grandes los que se comen a los peque\u00f1os, sino los r\u00e1pidos los que superan a los lentos\u00bb. A partir de esto, se ha establecido la variante: \u00abLos digitales superar\u00e1n a los anal\u00f3gicos\u00bb. El grupo ITG combina ambas cosas, rapidez y digitalizaci\u00f3n: Con la l\u00ednea de productos &#8216;FastLane Commerce&#8217;, ITG ofrece un amplio espectro de servicios de comercio electr\u00f3nico como soluci\u00f3n integral de una sola mano.<\/p>\n<h5><strong>El comercio electr\u00f3nico no es solo un boom<\/strong><\/h5>\n<p>Que el comercio electr\u00f3nico no es solo un boom, sino que cambiar\u00e1 todo el comercio y los canales de distribuci\u00f3n existentes, lo reconoci\u00f3 ITG hace algunos a\u00f1os. Adem\u00e1s de las soluciones para el cumplimiento log\u00edstico, especialmente en el \u00e1rea B2C, el espectro de servicios se ha ampliado con servicios complementarios. Adem\u00e1s, se estableci\u00f3 una propia divisi\u00f3n de comercio electr\u00f3nico, que desde septiembre de 2016 es dirigida por Karsten Oelmann. \u00abEn nuestras conversaciones con clientes e interesados, se hizo evidente una y otra vez que tienen dificultades para encontrar las soluciones adecuadas para su negocio de comercio electr\u00f3nico\u00bb, dice Oelmann. As\u00ed, la empresa, que hasta entonces se hab\u00eda centrado en los servicios log\u00edsticos, ha desarrollado un portafolio de servicios que ofrece una soluci\u00f3n completa y se adapta individualmente a las necesidades de los clientes. Es bien sabido que la pandemia de Corona aceler\u00f3 este desarrollo. ITG estaba muy bien posicionada con los servicios adicionales y no solo pudo acompa\u00f1ar perfectamente a los clientes existentes, sino que tambi\u00e9n pudo implementar nuevas tiendas en l\u00ednea con un enfoque integral de 360\u00b0. El espectro de servicios va mucho m\u00e1s all\u00e1 de la log\u00edstica, de modo que en esta configuraci\u00f3n, ITG incluso es operadora de las tiendas.<\/p>\n<h5><strong>Alta experiencia y servicios probados<\/strong><\/h5>\n<p>Bas\u00e1ndose en clientes satisfechos, una alta experiencia y servicios probados, la empresa en el futuro pondr\u00e1 un enfoque a\u00fan m\u00e1s fuerte en servicios de comercio electr\u00f3nico integrales y se desarrollar\u00e1 de proveedor log\u00edstico a proveedor digital. Con este prop\u00f3sito, se lanz\u00f3 un sitio web propio para la l\u00ednea de servicios con \u00abwww.fastlanecommerce.com\u00bb. \u00abDurante la fase de pandemia y en las conversaciones con los clientes, nos dimos cuenta de que la rapidez, flexibilidad y escalabilidad son elementos importantes para un negocio de comercio electr\u00f3nico exitoso\u00bb, informa Karsten Oelmann. Bajo esta premisa, &#8216;FastLane Commerce&#8217; ofrece todo de una sola mano: Esto incluye una consultor\u00eda profesional a nivel y la concepci\u00f3n de soluciones integrales en comercio electr\u00f3nico, desde su implementaci\u00f3n hasta la operaci\u00f3n operativa y el desarrollo posterior. En este proceso, ITG combina su propia experiencia con la de sus socios, para la mejor soluci\u00f3n en el mercado. Esto se evidencia en los proyectos recientemente implementados para un fabricante de sillas l\u00edder a nivel mundial o el licenciatario de una marca de culto para su tienda de Hometex.<br \/>Foto: \u00a9 ITG<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo ITG ha reorientado sus servicios de comercio electr\u00f3nico y ofrece, bajo el t\u00edtulo &#8216;FastLane Commerce&#8217;, un amplio espectro como soluci\u00f3n integral de una sola<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1560,1561],"tags":[],"class_list":["post-27744","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El proveedor de log\u00edstica ITG se centra en los servicios de comercio electr\u00f3nico - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2021\/07\/14\/el-proveedor-de-logistica-itg-se-centra-en-los-servicios-de-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El proveedor de log\u00edstica ITG se centra en los servicios de comercio electr\u00f3nico - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"El grupo ITG ha reorientado sus servicios de comercio electr\u00f3nico y ofrece, bajo el t\u00edtulo &#8216;FastLane Commerce&#8217;, un amplio espectro como soluci\u00f3n integral de una sola [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2021\/07\/14\/el-proveedor-de-logistica-itg-se-centra-en-los-servicios-de-comercio-electronico\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-14T16:36:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T12:11:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2021\\\/07\\\/14\\\/el-proveedor-de-logistica-itg-se-centra-en-los-servicios-de-comercio-electronico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2021\\\/07\\\/14\\\/el-proveedor-de-logistica-itg-se-centra-en-los-servicios-de-comercio-electronico\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"El proveedor de log\u00edstica ITG se centra en los servicios de comercio electr\u00f3nico\",\"datePublished\":\"2021-07-14T16:36:56+00:00\",\"dateModified\":\"2025-12-15T12:11:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2021\\\/07\\\/14\\\/el-proveedor-de-logistica-itg-se-centra-en-los-servicios-de-comercio-electronico\\\/\"},\"wordCount\":596,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/#organization\"},\"articleSection\":[\"Categories\",\"Forwarding &amp; 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