{"id":27600,"date":"2021-07-08T17:36:01","date_gmt":"2021-07-08T15:36:01","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/07\/08\/dhl-lanza-la-campana-de-marca-de-comercio-electronico-keep-up-with-the-clicks\/"},"modified":"2025-12-15T13:10:47","modified_gmt":"2025-12-15T12:10:47","slug":"dhl-lanza-la-campana-de-marca-de-comercio-electronico-keep-up-with-the-clicks","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2021\/07\/08\/dhl-lanza-la-campana-de-marca-de-comercio-electronico-keep-up-with-the-clicks\/","title":{"rendered":"DHL lanza la campa\u00f1a de marca de comercio electr\u00f3nico \u00abKeep up with the clicks\u00bb"},"content":{"rendered":"<p>DHL ayuda a los comerciantes a tener \u00e9xito en el comercio electr\u00f3nico. Este se ha establecido cada vez m\u00e1s en las \u00faltimas d\u00e9cadas y se ha convertido en un pilar importante del crecimiento econ\u00f3mico. DHL responde a esto con una campa\u00f1a de comercio electr\u00f3nico llamada &#8216;Keep up with the clicks&#8217;. Un anuncio de televisi\u00f3n muestra c\u00f3mo las compras en l\u00ednea se convirtieron en el n\u00facleo del comercio global. La campa\u00f1a de marca se emitir\u00e1 en 30 pa\u00edses.<\/p>\n<p>(Bonn) Deutsche Post DHL Group lanza una campa\u00f1a de marca global para fortalecer su posici\u00f3n como l\u00edder del mercado en comercio electr\u00f3nico. El proveedor de log\u00edstica l\u00edder a nivel internacional no solo apoya a las empresas con entregas confiables en el creciente sector del comercio electr\u00f3nico, sino que tambi\u00e9n las asesora sobre c\u00f3mo pueden hacer que su negocio en l\u00ednea sea lo m\u00e1s exitoso posible. El comercio electr\u00f3nico se ha establecido cada vez m\u00e1s en las \u00faltimas d\u00e9cadas y se ha convertido en un pilar importante del crecimiento econ\u00f3mico. Esta tendencia se ha intensificado a\u00fan m\u00e1s debido a la pandemia. Las empresas de todo tipo y tama\u00f1o deben ser capaces de manejar la creciente demanda impulsada digitalmente. DHL, con a\u00f1os de experiencia en comercio electr\u00f3nico y los procesos log\u00edsticos asociados, ayuda a sus clientes a \u00abmantenerse al d\u00eda con los clics\u00bb.<\/p>\n<h5><strong>Ayudar a los comerciantes a mantenerse al d\u00eda con el crecimiento<\/strong><\/h5>\n<p>\u00abLa pandemia ha acelerado la digitalizaci\u00f3n de tal manera que hemos experimentado el desarrollo de casi una d\u00e9cada en solo unos meses. Mientras que las tiendas en l\u00ednea existentes pudieron expandirse significativamente, al mismo tiempo, muchas empresas han ingresado al comercio en l\u00ednea por primera vez. Como expertos en log\u00edstica, podemos ayudar a nuestros clientes a mantenerse al d\u00eda con el crecimiento y beneficiarse de \u00e9l de la mejor manera posible. Adem\u00e1s, podemos ayudar a cualquier empresa a convertirse en una marca global ma\u00f1ana. En particular, la oferta de entregas expr\u00e9s es ventajosa para el comercio electr\u00f3nico de ritmo r\u00e1pido y puede aumentar la actividad de compra y la lealtad del cliente\u00bb, dice John Pearson, CEO de DHL Express. El comercio electr\u00f3nico no solo es parte de la estrategia comercial de DHL, sino que se ha convertido en un factor central de crecimiento para el comercio global. Con DHL Express, el grupo ofrece la velocidad de entrega necesaria en m\u00e1s de 220 pa\u00edses y territorios, pero tambi\u00e9n asesora a las empresas en su negocio en l\u00ednea, por ejemplo, mejorando su sitio web a trav\u00e9s de un llamado &#8216;Health Check&#8217;. DHL ha resumido importantes conocimientos sobre el crecimiento del comercio electr\u00f3nico en el documento t\u00e9cnico \u00abThe Ultimate B2B E-commerce Guide: Tradition is out. Digital is in\u00bb. Este estudio tambi\u00e9n detalla las ventajas y oportunidades de un sector de comercio electr\u00f3nico en crecimiento para la venta B2B.<\/p>\n<h5><strong>El actor Tom Hollander cuenta la historia de las compras en l\u00ednea<\/strong><\/h5>\n<p>La nueva campa\u00f1a incluye un anuncio de televisi\u00f3n inusualmente producido, que genera una fascinaci\u00f3n visual mediante el uso de t\u00e9cnicas de medios mixtos. Con la \u00fanica voz en off del actor brit\u00e1nico Tom Hollander - conocido por su papel en Piratas del Caribe -, que explica en un ritmo casi r\u00edtmico lo r\u00e1pido que ha crecido el comercio electr\u00f3nico en los \u00faltimos a\u00f1os, el anuncio capta la atenci\u00f3n. Cuenta la historia de las compras en l\u00ednea, desde los inicios, cuando era f\u00e1cil para los comerciantes y proveedores de log\u00edstica comprender y satisfacer la demanda, hasta el establecimiento de las compras en l\u00ednea como una parte casi cotidiana de nuestras vidas. El mensaje es que DHL puede ayudar a las empresas a manejar la alta demanda y \u00abmantenerse al d\u00eda con los clics\u00bb. Adem\u00e1s del anuncio de televisi\u00f3n, la campa\u00f1a se emitir\u00e1 en m\u00e1s de 30 pa\u00edses a trav\u00e9s de canales digitales, tanto en forma de banners y videos digitales como en forma de anuncios impresos. El ingenioso concepto fue desarrollado por la agencia creativa l\u00edder de DHL, 180Amsterdam. Foto: \u00a9 DHL<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DHL ayuda a los comerciantes a tener \u00e9xito en el comercio electr\u00f3nico. Este se ha establecido cada vez m\u00e1s en las \u00faltimas d\u00e9cadas y se ha<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1560,1561],"tags":[],"class_list":["post-27600","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DHL lanza la campa\u00f1a de marca de comercio electr\u00f3nico &quot;Keep up with the clicks&quot; - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2021\/07\/08\/dhl-lanza-la-campana-de-marca-de-comercio-electronico-keep-up-with-the-clicks\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DHL lanza la campa\u00f1a de marca de comercio electr\u00f3nico &quot;Keep up with the clicks&quot; - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"DHL ayuda a los comerciantes a tener \u00e9xito en el comercio electr\u00f3nico. 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