{"id":24857,"date":"2021-04-21T18:01:21","date_gmt":"2021-04-21T16:01:21","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/04\/21\/como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos\/"},"modified":"2025-12-15T12:59:37","modified_gmt":"2025-12-15T11:59:37","slug":"como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2021\/04\/21\/como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos\/","title":{"rendered":"\u00bfC\u00f3mo est\u00e1 cambiando la digitalizaci\u00f3n el entorno en los mercados log\u00edsticos?"},"content":{"rendered":"<p>La influencia de la econom\u00eda de plataformas en los modelos de negocio de las empresas de transporte establecidas y en su din\u00e1mica de digitalizaci\u00f3n es el tema de un foro virtual del DSLV Asociaci\u00f3n Federal de Transporte y Log\u00edstica en la feria l\u00edder de este a\u00f1o, transport logistic, el 6 de mayo de 2021.<\/p>\n<p>(Berl\u00edn) La digitalizaci\u00f3n tambi\u00e9n est\u00e1 transformando de manera sostenible el mundo del transporte. En los \u00faltimos a\u00f1os, se han fundado numerosas plataformas de Internet, cuyas ofertas incluyen bolsas de carga, licitaciones, gesti\u00f3n de transporte y visibilidad de la cadena de suministro, as\u00ed como las primeras empresas de transporte digitales como nuevos participantes en el mercado, que desean representar todos los procesos del negocio de transporte de manera completamente digital. As\u00ed como la industria del transporte y la log\u00edstica se diversifica debido a su heterog\u00e9neo espectro de clientes y servicios, as\u00ed como sus particularidades espec\u00edficas del sector, tambi\u00e9n son individuales los requisitos para soluciones digitales.<\/p>\n<p>A diferencia de los mercados B2C, en el entorno de transporte y log\u00edstica dominado por B2B, con sus muchos participantes del mercado diferentes, hasta ahora no se han podido posicionar proveedores de plataformas dominantes. Adem\u00e1s, los datos generados en la log\u00edstica siguen estando ampliamente distribuidos, lo que dificulta los an\u00e1lisis y aplicaciones de \u00abBig Data\u00bb. Sin embargo, es precisamente la generaci\u00f3n, an\u00e1lisis y aprovechamiento de enormes vol\u00famenes de datos lo que ha hecho que los modelos de plataforma sean tan exitosos en los mercados de consumo.<\/p>\n<h5><strong>\u00bfPueden surgir sinergias entre los establecidos y las plataformas?<\/strong><\/h5>\n<p>\u00bfC\u00f3mo pueden surgir sinergias a largo plazo entre las empresas de transporte establecidas y la econom\u00eda de plataformas en avance? \u00bfQu\u00e9 \u00e1reas de negocio son especialmente adecuadas para la gesti\u00f3n a trav\u00e9s de plataformas? \u00bfQu\u00e9 peligros conlleva la nueva tecnolog\u00eda para la protecci\u00f3n de datos? \u00bfC\u00f3mo puede una empresa de transporte compartir sus datos sin revelar datos de clientes y secretos comerciales? \u00bfC\u00f3mo se desarrollar\u00e1 el entorno competitivo a trav\u00e9s de la econom\u00eda de plataformas?<\/p>\n<h5>Los participantes en la discusi\u00f3n<\/h5>\n<p>Sobre esto discutir\u00e1n en l\u00ednea el 6 de mayo de 2021 de 10:00 a 11:00 horas en la feria virtual l\u00edder de este a\u00f1o, transport logistic:<\/p>\n<ul>\n<li>Dominik Dieckmann, Gerente Senior \/ Director de Cuentas Clave de Carga y Log\u00edstica, Accenture<\/li>\n<li>Silke Fischer, Jefa de Gesti\u00f3n de Productos Globales | Carga Mar\u00edtima, Lexzau Scharbau GmbH<\/li>\n<li>David Nothacker, Co-Fundador y CEO, Sennder<\/li>\n<li>Maximilian Schaefer, Co-Fundador y Gerente General, InstaFreight<\/li>\n<li>Kerstin Wendt-Heinrich, Gerente General, Top Mehrwert Logistik<\/li>\n<\/ul>\n<p>El foro ser\u00e1 moderado por:<\/p>\n<ul>\n<li>Frank Huster, Director General, DSLV Asociaci\u00f3n Federal de Transporte y Log\u00edstica<\/li>\n<\/ul>\n<p>La inscripci\u00f3n para participar de forma gratuita: \u00a0 <a href=\"https:\/\/bit.ly\/2Qh002Q\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/bit.ly\/2Qh002Q<\/a><\/p>\n<p>Foto: \u00a9 Adobe Stock<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La influencia de la econom\u00eda de plataformas en los modelos de negocio de las empresas de transporte establecidas y en su din\u00e1mica de digitalizaci\u00f3n es el<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1556,1561],"tags":[],"class_list":["post-24857","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-intermodal-road","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo est\u00e1 cambiando la digitalizaci\u00f3n el entorno en los mercados log\u00edsticos? - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2021\/04\/21\/como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo est\u00e1 cambiando la digitalizaci\u00f3n el entorno en los mercados log\u00edsticos? - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"La influencia de la econom\u00eda de plataformas en los modelos de negocio de las empresas de transporte establecidas y en su din\u00e1mica de digitalizaci\u00f3n es el [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2021\/04\/21\/como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T16:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:59:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/transportjournal.com\/es\/2021\/04\/21\/como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2021\/04\/21\/como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"\u00bfC\u00f3mo est\u00e1 cambiando la digitalizaci\u00f3n el entorno en los mercados log\u00edsticos?\",\"datePublished\":\"2021-04-21T16:01:21+00:00\",\"dateModified\":\"2025-12-15T11:59:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2021\/04\/21\/como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos\/\"},\"wordCount\":490,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/transportjournal.com\/es\/#organization\"},\"articleSection\":[\"Categories\",\"Forwarding &amp; Logistics\",\"Intermodal \/ Road\",\"Regions\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/transportjournal.com\/es\/2021\/04\/21\/como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transportjournal.com\/es\/2021\/04\/21\/como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos\/\",\"url\":\"https:\/\/transportjournal.com\/es\/2021\/04\/21\/como-esta-cambiando-la-digitalizacion-el-entorno-en-los-mercados-logisticos\/\",\"name\":\"\u00bfC\u00f3mo est\u00e1 cambiando la digitalizaci\u00f3n el entorno en los mercados log\u00edsticos? 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