{"id":24526,"date":"2021-04-07T18:02:03","date_gmt":"2021-04-07T16:02:03","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/04\/07\/el-nuevo-centro-logistico-de-puma-ha-comenzado-a-operar\/"},"modified":"2025-12-15T12:58:03","modified_gmt":"2025-12-15T11:58:03","slug":"el-nuevo-centro-logistico-de-puma-ha-comenzado-a-operar","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2021\/04\/07\/el-nuevo-centro-logistico-de-puma-ha-comenzado-a-operar\/","title":{"rendered":"El nuevo centro log\u00edstico de PUMA ha comenzado a operar"},"content":{"rendered":"<p>El inicio de la nueva instalaci\u00f3n log\u00edstica de PUMA en Geiselwind, Baviera, es otro hito en la colaboraci\u00f3n con el intralog\u00edstico TGW. El nuevo centro log\u00edstico central de Europa de PUMA es uno de los centros de cumplimiento m\u00e1s modernos para la moda. Se pueden entregar hasta 74 millones de art\u00edculos al a\u00f1o: r\u00e1pido, eficiente y confiable<\/p>\n<p>(Marchtrenk\/A; Geiselwind) El 6 de abril de 2021, el almac\u00e9n central de Europa de la empresa deportiva PUMA SE en la localidad b\u00e1vara de Geiselwind comienza a operar. El exitoso lanzamiento de la altamente automatizada plataforma log\u00edstica es otro hito en la colaboraci\u00f3n entre PUMA y TGW.<\/p>\n<p>PUMA SE centraliza su log\u00edstica europea en un sistema intralog\u00edstico de \u00faltima generaci\u00f3n en una ubicaci\u00f3n central y pone en funcionamiento uno de los centros de cumplimiento m\u00e1s eficientes del mundo para la moda. Desde el centro de distribuci\u00f3n omnicanal de 63,000 m\u00b2 se abastecen minoristas y mayoristas, as\u00ed como clientes en l\u00ednea. El sistema innovador es otro hito de la estrategia de PUMA FOREVER FASTER. Forma la base para abastecer a los clientes en toda Europa de manera r\u00e1pida y confiable con los productos del especialista en art\u00edculos deportivos.<\/p>\n<h5><strong>Tiempos de procesamiento cortos, m\u00e1ximo rendimiento<\/strong><\/h5>\n<p>Despu\u00e9s de la primera palada en 2019, se desarroll\u00f3 un sistema log\u00edstico innovador, con un enfoque en la velocidad y el m\u00e1ximo rendimiento. Gracias a la estrecha colaboraci\u00f3n entre las empresas involucradas en el proyecto, se pudo cumplir con el exigente cronograma, a pesar de las repercusiones de la pandemia de Corona.<\/p>\n<p>El coraz\u00f3n potente de la instalaci\u00f3n es un sistema FlashPick\u00ae de TGW, extremadamente flexible, especializado en la combinaci\u00f3n de diferentes canales de distribuci\u00f3n. En un \u00e1rea equivalente a aproximadamente nueve campos de f\u00fatbol, hay m\u00e1s de 700,000 espacios de almacenamiento para zapatos, moda y accesorios. 500 robots de transporte almacenan autom\u00e1ticamente las cajas antes de que pasen a la preparaci\u00f3n de pedidos y luego al embalaje. Se transportan a trav\u00e9s de una red de m\u00e1s de 21 kil\u00f3metros de tecnolog\u00eda de transporte KingDrive\u00ae energ\u00e9ticamente eficiente.<\/p>\n<h5><strong>Forever Faster en la intralog\u00edstica<\/strong><\/h5>\n<p>\u00abLog\u00edstica r\u00e1pida y sostenible, eso es lo que representa Geiselwind. Y TGW, como contratista general para la intralog\u00edstica, ha desempe\u00f1ado un papel importante en ello. Agradecemos la excelente y colaborativa cooperaci\u00f3n\u00bb, enfatiza Maximilian Molkenthin, Jefe Senior de Log\u00edstica de PUMA SE.<\/p>\n<p>Particularmente impresionante: El proceso completo de procesamiento de un pedido de cliente toma en promedio solo diez minutos. As\u00ed, hasta 74 millones de art\u00edculos al a\u00f1o encontrar\u00e1n su camino hacia los clientes comerciales y en l\u00ednea de PUMA en toda Europa. Gracias a los tiempos de procesamiento cortos y al m\u00e1ximo rendimiento, de manera r\u00e1pida, eficiente y confiable, y por lo tanto Forever Faster.<\/p>\n<p>\u00abEstamos muy contentos de ser socios en intralog\u00edstica en este proyecto emblem\u00e1tico y de poder aportar nuestro know-how y nuestra experiencia de d\u00e9cadas como contratista general\u00bb, enfatiza Johann Steinkellner, CEO de Central Europe TGW Logistics Group. \u00abEl inteligente y potente sistema TGW FlashPick\u00ae garantiza el m\u00e1ximo rendimiento en las entregas y aumenta significativamente la eficiencia en el cumplimiento de pedidos. Con esto, PUMA est\u00e1 \u00f3ptimamente preparado para el futuro.\u00bb<\/p>\n<h5><strong>Log\u00edstica verde en el foco<\/strong><\/h5>\n<p>En total, se han invertido alrededor de 200 millones de euros en la plataforma log\u00edstica certificada como CO2-neutral y seg\u00fan el est\u00e1ndar Leed Gold. El enfoque particular estuvo en la sostenibilidad, la eficiencia energ\u00e9tica y la compatibilidad ambiental: entre otras cosas, a trav\u00e9s de una envoltura de edificio \u00f3ptimamente aislada, una instalaci\u00f3n fotovoltaica de varios miles de metros cuadrados, el uso de energ\u00eda verde certificada y m\u00f3dulos intralog\u00edsticos especialmente eficientes: TGW KingDrive\u00ae reduce el consumo de energ\u00eda en comparaci\u00f3n con los sistemas de transporte convencionales en hasta un 30 por ciento.<\/p>\n<p>Foto: \u00a9 TGW<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El inicio de la nueva instalaci\u00f3n log\u00edstica de PUMA en Geiselwind, Baviera, es otro hito en la colaboraci\u00f3n con el intralog\u00edstico TGW. El nuevo centro log\u00edstico<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1560,1561],"tags":[],"class_list":["post-24526","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El nuevo centro log\u00edstico de PUMA ha comenzado a operar - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2021\/04\/07\/el-nuevo-centro-logistico-de-puma-ha-comenzado-a-operar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo centro log\u00edstico de PUMA ha comenzado a operar - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"El inicio de la nueva instalaci\u00f3n log\u00edstica de PUMA en Geiselwind, Baviera, es otro hito en la colaboraci\u00f3n con el intralog\u00edstico TGW. 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