{"id":24382,"date":"2021-03-30T18:28:49","date_gmt":"2021-03-30T16:28:49","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/03\/30\/gs1-alemania-recuerda-50-anos-del-numero-global-de-articulo-comercial-gtin\/"},"modified":"2025-12-15T12:57:24","modified_gmt":"2025-12-15T11:57:24","slug":"gs1-alemania-recuerda-50-anos-del-numero-global-de-articulo-comercial-gtin","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2021\/03\/30\/gs1-alemania-recuerda-50-anos-del-numero-global-de-articulo-comercial-gtin\/","title":{"rendered":"GS1 Alemania recuerda 50 a\u00f1os del N\u00famero Global de Art\u00edculo Comercial (GTIN)"},"content":{"rendered":"<p>beep\u00bb se ha vuelto indispensable en el comercio hoy en d\u00eda, y as\u00ed, el n\u00famero bajo el c\u00f3digo de barras se escanea m\u00e1s de seis mil millones de veces al d\u00eda en todo el mundo. Hasta 2009, el GTIN en Europa todav\u00eda se conoc\u00eda como EAN (abreviatura de n\u00famero de art\u00edculo europeo). El intercambio global de mercanc\u00edas hizo necesario establecer un sistema de numeraci\u00f3n de art\u00edculos uniforme que cruzara continentes. Por lo tanto, el GTIN es el sucesor del EAN.<\/p>\n<p>El GTIN tambi\u00e9n juega un papel cada vez m\u00e1s importante en el comercio en l\u00ednea. Cada vez m\u00e1s mercados como Amazon, Ebay, Google y Otto exigen a sus comerciantes que etiqueten los art\u00edculos con el GTIN. Esto permite que los productos sean encontrados mejor por los compradores en motores de b\u00fasqueda y en mercados. Ya sea en el comercio f\u00edsico o en l\u00ednea: el GTIN identifica los art\u00edculos de manera \u00fanica y sin superposiciones a nivel mundial. Esto significa que los datos maestros asociados con el GTIN pueden ser asignados exactamente a ese producto, como una especie de huella dactilar.<\/p>\n<h5><strong>Los compradores quieren saber cada vez m\u00e1s sobre los art\u00edculos<\/strong><\/h5>\n<p>El comprador quiere saber cada vez m\u00e1s sobre los art\u00edculos que compra, como sobre al\u00e9rgenos y valores nutricionales, si es org\u00e1nico o cu\u00e1l es la huella de CO2 del producto. Muchos nuevos servicios centrados en el comprador son posibles gracias al GTIN, como aplicaciones que muestran al comprador en qu\u00e9 tienda puede encontrar el producto que busca. El GTIN: un verdadero campe\u00f3n oculto.<\/p>\n<p>El GTIN es uno de los 24 est\u00e1ndares de la red global GS1. En Alemania, GS1 Alemania, con sede en Colonia, es la autoridad autorizada para la asignaci\u00f3n del GTIN. Alrededor de 80,000 clientes utilizan los servicios de GS1 Alemania y desarrollan soluciones sostenibles con la organizaci\u00f3n sin fines de lucro, continuando as\u00ed la historia de \u00e9xito.<\/p>\n<p>Foto: \u00a9 GS1 Alemania<\/p>\n<h4><strong>Video del aniversario GTIN:<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>beep\u00bb se ha vuelto indispensable en el comercio hoy en d\u00eda, y as\u00ed, el n\u00famero bajo el c\u00f3digo de barras se escanea m\u00e1s de seis mil<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1560,1561],"tags":[],"class_list":["post-24382","post","type-post","status-publish","format-standard","hentry","category-categories","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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