{"id":23532,"date":"2021-02-22T17:42:32","date_gmt":"2021-02-22T16:42:32","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/02\/22\/la-digitalizacion-de-instafreight-transporta-lubricantes-para-shell\/"},"modified":"2025-12-15T12:53:23","modified_gmt":"2025-12-15T11:53:23","slug":"la-digitalizacion-de-instafreight-transporta-lubricantes-para-shell","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2021\/02\/22\/la-digitalizacion-de-instafreight-transporta-lubricantes-para-shell\/","title":{"rendered":"La digitalizaci\u00f3n de InstaFreight transporta lubricantes para Shell"},"content":{"rendered":"<p>La empresa de log\u00edstica digital InstaFreight ha sido contratada por la compa\u00f1\u00eda petrolera Shell para transportar lubricantes desde Alemania a almacenes en el extranjero europeo. InstaFreight optimiza las rutas de transporte por carretera y ferrocarril. Se espera que los ahorros sean de alrededor de 260 toneladas de emisiones de CO2e.<\/p>\n<p>(Berl\u00edn) Shell ha contratado a InstaFreight para el transporte de lubricantes Shell desde Alemania a almacenes en el extranjero europeo. La empresa de log\u00edstica digital optimiza las rutas de transporte por carretera y ferrocarril, permitiendo a Shell reducir las emisiones de CO2e por transporte hasta en un 50%. Los ahorros resultantes superan las 260 toneladas de CO2e al a\u00f1o.<\/p>\n<p>Seg\u00fan la Comisi\u00f3n Europea, el sector del transporte es responsable de casi una cuarta parte de las emisiones de gases de efecto invernadero en Europa. La misi\u00f3n de InstaFreight es apoyar a los clientes en la reducci\u00f3n de emisiones a trav\u00e9s de soluciones log\u00edsticas sostenibles basadas en datos.<\/p>\n<h5><strong>Sostenibilidad como ADN<\/strong><\/h5>\n<p>\u00abLa sostenibilidad es parte de nuestro ADN. Desde el primer d\u00eda, utilizamos nuestra tecnolog\u00eda para optimizar el uso del espacio de carga y reducir los viajes vac\u00edos. Con la oferta de transportes multimodales, damos un paso m\u00e1s para reducir la huella ecol\u00f3gica y permitir a nuestros clientes realizar transportes sostenibles\u00bb, dice Philipp Ortwein, cofundador y director general de InstaFreight. \u00abCreo firmemente que la log\u00edstica verde es el futuro. Todo lo dem\u00e1s ya no es relevante en vista del cambio clim\u00e1tico. Nos alegra que Shell comparta esta visi\u00f3n y exija activamente soluciones log\u00edsticas verdes!\u00bb<\/p>\n<p>\u00abEl sector del transporte juega un papel fundamental en los esfuerzos globales por reducir las emisiones. A trav\u00e9s de InstaFreight, podemos disminuir nuestras emisiones generadas durante el transporte de los lubricantes Shell por Europa. En el marco de una licitaci\u00f3n competitiva, InstaFreight cumpli\u00f3 claramente con nuestros altos est\u00e1ndares y requisitos. Con un an\u00e1lisis muy basado en datos para reducir los viajes vac\u00edos, una planificaci\u00f3n de rutas eficiente y el uso del transporte multimodal, InstaFreight lleva los lubricantes Shell a nuestros clientes de manera segura, eficiente y, sobre todo, con menos emisiones de CO2e\u00bb, dice Parminder Kohli, VP de Lubricantes en Shell.<\/p>\n<h5><strong>Enfoque estandarizado para la elaboraci\u00f3n de informes<\/strong><\/h5>\n<p>Para llevar a cabo transportes sostenibles, InstaFreight elabora el balance de emisiones basado en el m\u00e9todo del Global Logistics Emissions Council (GLEC), un enfoque estandarizado para calcular e informar sobre las emisiones log\u00edsticas. Una vez que se recopilan estos datos, InstaFreight analiza las necesidades y requisitos del cliente y ofrece un enfoque personalizado para minimizar las emisiones de transporte. Las medidas resultantes incluyen la reducci\u00f3n de viajes vac\u00edos as\u00ed como el uso del transporte combinado.<\/p>\n<p>El entusiasmo de Shell por el modelo de negocio de InstaFreight ya se hizo evidente en 2020 a trav\u00e9s de la inversi\u00f3n de su fondo de capital de riesgo corporativo (Shell Ventures).<\/p>\n<p>Foto: \u00a9 InstaFreight<\/p>\n<p><a href=\"https:\/\/www.instafreight.de\" target=\"_blank\" rel=\"noopener noreferrer\">www.instafreight.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa de log\u00edstica digital InstaFreight ha sido contratada por la compa\u00f1\u00eda petrolera Shell para transportar lubricantes desde Alemania a almacenes en el extranjero europeo. InstaFreight<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-23532","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La digitalizaci\u00f3n de InstaFreight transporta lubricantes para Shell - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2021\/02\/22\/la-digitalizacion-de-instafreight-transporta-lubricantes-para-shell\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La digitalizaci\u00f3n de InstaFreight transporta lubricantes para Shell - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"La empresa de log\u00edstica digital InstaFreight ha sido contratada por la compa\u00f1\u00eda petrolera Shell para transportar lubricantes desde Alemania a almacenes en el extranjero europeo. 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