{"id":22868,"date":"2021-01-27T06:58:42","date_gmt":"2021-01-27T05:58:42","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/01\/27\/spectos-gmbh-presenta-el-monitor-de-comercio-electronico-2021\/"},"modified":"2021-01-27T06:58:42","modified_gmt":"2021-01-27T05:58:42","slug":"spectos-gmbh-presenta-el-monitor-de-comercio-electronico-2021","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2021\/01\/27\/spectos-gmbh-presenta-el-monitor-de-comercio-electronico-2021\/","title":{"rendered":"Spectos GmbH presenta el Monitor de Comercio Electr\u00f3nico 2021"},"content":{"rendered":"<p><strong>La Spectos GmbH ha publicado su Monitor de Comercio Electr\u00f3nico 2021. \u00bfHa cambiado la pandemia de Corona el comportamiento de compra en l\u00ednea? \u00bfQu\u00e9 tiempo de entrega consideran los consumidores como aceptable? \u00bfQu\u00e9 alternativas a la entrega directa est\u00e1n dispuestos a utilizar los compradores en l\u00ednea? \u00bfQu\u00e9 tan importante es la sostenibilidad en la log\u00edstica de entrega? Las respuestas a estas y otras preguntas se encuentran en el monitor.<\/strong><\/p>\n<p>(Dresde) Por tercer a\u00f1o consecutivo, la Spectos GmbH realiza una encuesta a nivel nacional sobre la opini\u00f3n de los usuarios de servicios de paqueter\u00eda. Los participantes del panel de investigaci\u00f3n de mercado de Spectos fueron consultados sobre su evaluaci\u00f3n del estado actual y sus expectativas de servicio en compras en l\u00ednea y entrega de paquetes. La encuesta se inici\u00f3 el Black Friday y se llev\u00f3 a cabo durante un per\u00edodo de 3 semanas. La evaluaci\u00f3n se realiz\u00f3 en base a las respuestas de casi 2.000 participantes.<\/p>\n<h5><strong>28 preguntas sobre el tema<\/strong><\/h5>\n<p>En el Monitor de Comercio Electr\u00f3nico 2021 se abordaron en 28 preguntas algunos temas de a\u00f1os anteriores. Los participantes del panel informaron sobre su frecuencia general de pedidos, la disposici\u00f3n a pagar por servicios postales, la elecci\u00f3n del proveedor de paqueter\u00eda, la relevancia del seguimiento de env\u00edos y las expectativas de servicio en la entrega y devoluci\u00f3n. En la evaluaci\u00f3n de los datos sobre lugares de entrega alternativos, se tuvieron en cuenta, como ya se hizo en 2020, factores demogr\u00e1ficos como la edad y el n\u00famero de habitantes del lugar de residencia.<\/p>\n<p>Por otro lado, el Monitor de Comercio Electr\u00f3nico 2021 aborda tendencias y desarrollos actuales. Se pregunt\u00f3 a los usuarios sobre el impacto de la pandemia de Corona en su comportamiento de compra y qu\u00e9 tiempo de entrega esperan para las compras realizadas. Tambi\u00e9n las nuevas preguntas sobre sostenibilidad en la log\u00edstica de entrega ofrecen perspectivas interesantes.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8741\" src=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Spectos_27.1.21_2.jpg\" alt=\"\" width=\"1024\" height=\"568\" \/><\/p>\n<h5><strong>El estudio ayuda a los proveedores<\/strong><\/h5>\n<p>Los resultados del estudio en l\u00ednea a nivel nacional proporcionan a las empresas de correos, log\u00edstica y comercio electr\u00f3nico valiosas ideas sobre la perspectiva del consumidor en las compras en l\u00ednea y la entrega en la \u00faltima milla.<\/p>\n<p>Se anticipan los siguientes hallazgos: El vecino sigue siendo la alternativa m\u00e1s popular a la entrega directa para todos los grupos de edad. Aunque una gran parte de los encuestados desea mejores condiciones laborales para los repartidores, esto no se refleja en la disposici\u00f3n a pagar: en su mayor\u00eda se espera env\u00edos y devoluciones gratuitos. Sin embargo, la mitad de los encuestados est\u00e1 dispuesta a pagar un recargo por envases y transporte ecol\u00f3gicos.<\/p>\n<h4><strong>Solicitar el Monitor de Comercio Electr\u00f3nico 2021:  <a href=\"https:\/\/bit.ly\/2LYeeDN\">https:\/\/bit.ly\/2LYeeDN<\/a> <\/strong><\/h4>\n<p>Fotos: \u00a9 Spectos<\/p>\n<p><a href=\"https:\/\/www.spectos.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.spectos.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Spectos GmbH ha publicado su Monitor de Comercio Electr\u00f3nico 2021. \u00bfHa cambiado la pandemia de Corona el comportamiento de compra en l\u00ednea? \u00bfQu\u00e9 tiempo de<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":14601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1556,1561],"tags":[],"class_list":["post-22868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-intermodal-road","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spectos GmbH presenta el Monitor de Comercio Electr\u00f3nico 2021 - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2021\/01\/27\/spectos-gmbh-presenta-el-monitor-de-comercio-electronico-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spectos GmbH presenta el Monitor de Comercio Electr\u00f3nico 2021 - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"La Spectos GmbH ha publicado su Monitor de Comercio Electr\u00f3nico 2021. \u00bfHa cambiado la pandemia de Corona el comportamiento de compra en l\u00ednea? 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