{"id":22066,"date":"2020-12-10T19:00:50","date_gmt":"2020-12-10T18:00:50","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/12\/10\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\/"},"modified":"2025-12-15T12:46:56","modified_gmt":"2025-12-15T11:46:56","slug":"torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2020\/12\/10\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\/","title":{"rendered":"Torwegge apoya el proyecto infantil contra el c\u00e1ncer Fruchtalarm"},"content":{"rendered":"<p>En lugar de regalos navide\u00f1os para los clientes, Torwegge GmbH dona al proyecto infantil contra el c\u00e1ncer Fruchtalarm. La empresa transfiere 2.500 euros a la organizaci\u00f3n de Bielefeld. El especialista en intralog\u00edstica ve el compromiso social como una se\u00f1al de conexi\u00f3n con la regi\u00f3n.<\/p>\n<p>(Bielefeld) Tambi\u00e9n este a\u00f1o, Torwegge GmbH y Co. KG apoya nuevamente un proyecto ben\u00e9fico en Navidad. La donaci\u00f3n del especialista en intralog\u00edstica de 2.500 euros va por cuarta vez consecutiva al proyecto infantil contra el c\u00e1ncer \u00abFruchtalarm\u00bb de la Fundaci\u00f3n Laer. En el marco del proyecto, voluntarios se desplazan semanalmente a 31 estaciones de oncolog\u00eda pedi\u00e1trica en todo el pa\u00eds con una barra de c\u00f3cteles para ni\u00f1os, para ofrecer a los ni\u00f1os y adolescentes gravemente enfermos una alternativa a su rutina hospitalaria determinada por la radioterapia y la quimioterapia. Con este compromiso, Torwegge asume, por un lado, responsabilidad social. Por otro lado, la empresa expresa su conexi\u00f3n con su ciudad natal, Bielefeld.<\/p>\n<h5><strong>Compromiso social desde hace diez a\u00f1os<\/strong><\/h5>\n<p>\u00abPara nosotros, el compromiso social y la responsabilidad social est\u00e1n al mismo nivel que el \u00e9xito econ\u00f3mico. Por eso, este a\u00f1o tambi\u00e9n renunciamos a los regalos navide\u00f1os para nuestros clientes y donamos en su lugar para una buena causa\u00bb, dice Uwe Eschment, director general de Torwegge GmbH y Co. KG. Desde hace m\u00e1s de diez a\u00f1os, la empresa familiar ya apoya instituciones y proyectos ben\u00e9ficos. Al igual que en los \u00faltimos tres a\u00f1os, esta vez la elecci\u00f3n recay\u00f3 en el proyecto \u00abFruchtalarm\u00bb de la Fundaci\u00f3n Laer, que alegra a los ni\u00f1os con c\u00e1ncer y promueve su salud.<\/p>\n<h5><strong>Con la barra de c\u00f3cteles para ni\u00f1os a trav\u00e9s de las estaciones de oncolog\u00eda en Alemania<\/strong><\/h5>\n<p>Desde hace diez a\u00f1os, cada semana una barra de c\u00f3cteles para ni\u00f1os m\u00f3vil recorre los pasillos de muchas estaciones de oncolog\u00eda pedi\u00e1trica en Alemania. Junto con voluntarios, los j\u00f3venes pacientes mezclan los coloridos y sabrosos c\u00f3cteles de frutas directamente en la cama del hospital seg\u00fan sus propios deseos a partir de diferentes jugos, n\u00e9ctares y siropes. El trasfondo de la acci\u00f3n es que, debido al tratamiento quimioterap\u00e9utico, el sentido del gusto y del olfato de los ni\u00f1os cambia. Comer y beber se convierte en una obligaci\u00f3n tediosa. Por lo tanto, los c\u00f3cteles de frutas no solo deben activar los sentidos, sino tambi\u00e9n aumentar la motivaci\u00f3n para beber, as\u00ed como fomentar la actividad, la autodeterminaci\u00f3n y la alegr\u00eda de vivir.<\/p>\n<p>Lo que comenz\u00f3 muy peque\u00f1o se ha convertido, seg\u00fan sus propias declaraciones, en el proyecto m\u00e1s grande de financiaci\u00f3n exclusivamente a trav\u00e9s de donaciones y que abarca cl\u00ednicas en toda Alemania. \u00abSabemos que Fruchtalarm depende de un apoyo regular y que el dinero est\u00e1 en buenas manos\u00bb, dice Eschment.<\/p>\n<p>Foto: \u00a9 Fruchtalarm<\/p>\n<p><a href=\"https:\/\/www.torwegge.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.torwegge.de<\/a>\u00a0\u00a0\u00a0\u00a0 <a href=\"https:\/\/www.fruchtalarm.info\" target=\"_blank\" rel=\"noopener noreferrer\">www.fruchtalarm.info<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En lugar de regalos navide\u00f1os para los clientes, Torwegge GmbH dona al proyecto infantil contra el c\u00e1ncer Fruchtalarm. La empresa transfiere 2.500 euros a la organizaci\u00f3n<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1560,1561],"tags":[],"class_list":["post-22066","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Torwegge apoya el proyecto infantil contra el c\u00e1ncer Fruchtalarm - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2020\/12\/10\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Torwegge apoya el proyecto infantil contra el c\u00e1ncer Fruchtalarm - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"En lugar de regalos navide\u00f1os para los clientes, Torwegge GmbH dona al proyecto infantil contra el c\u00e1ncer Fruchtalarm. La empresa transfiere 2.500 euros a la organizaci\u00f3n [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2020\/12\/10\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T18:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:46:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/12\\\/10\\\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/12\\\/10\\\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Torwegge apoya el proyecto infantil contra el c\u00e1ncer Fruchtalarm\",\"datePublished\":\"2020-12-10T18:00:50+00:00\",\"dateModified\":\"2025-12-15T11:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/12\\\/10\\\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\\\/\"},\"wordCount\":522,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/#organization\"},\"articleSection\":[\"Forwarding &amp; Logistics\",\"Intralogistics\",\"Regions\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/12\\\/10\\\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/12\\\/10\\\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/12\\\/10\\\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\\\/\",\"name\":\"Torwegge apoya el proyecto infantil contra el c\u00e1ncer Fruchtalarm - ITJ | International Transport Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/#website\"},\"datePublished\":\"2020-12-10T18:00:50+00:00\",\"dateModified\":\"2025-12-15T11:46:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/12\\\/10\\\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/12\\\/10\\\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/12\\\/10\\\/torwegge-apoya-el-proyecto-infantil-contra-el-cancer-fruchtalarm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Torwegge apoya el proyecto infantil contra el c\u00e1ncer Fruchtalarm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/\",\"name\":\"ITJ | International Transport Journal\",\"description\":\"Stay informed with the latest global news from the transport, logistics, and supply chain industries. 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