{"id":20817,"date":"2020-10-29T07:20:45","date_gmt":"2020-10-29T06:20:45","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/10\/29\/el-socio-distribuidor-de-fuso-inicia-la-venta-online-innovadora\/"},"modified":"2025-12-15T12:41:23","modified_gmt":"2025-12-15T11:41:23","slug":"el-socio-distribuidor-de-fuso-inicia-la-venta-online-innovadora","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2020\/10\/29\/el-socio-distribuidor-de-fuso-inicia-la-venta-online-innovadora\/","title":{"rendered":"El socio distribuidor de FUSO inicia la venta online innovadora"},"content":{"rendered":"<p>La marca de veh\u00edculos comerciales FUSO, que forma parte de DAIMLER AG, comienza a vender camiones y autobuses en l\u00ednea. A trav\u00e9s de este nuevo canal de distribuci\u00f3n innovador, se espera llegar a los clientes a pesar de las restricciones relacionadas con el coronavirus. Los veh\u00edculos ya est\u00e1n disponibles en la plataforma de comercio electr\u00f3nico Tokopedia.<\/p>\n<p>(Stuttgart, Tokio \/ Yakarta) \u2013 El socio distribuidor de FUSO, PT Krama Yudha Tiga Berlian Motors (KTB), ahora vende camiones y autobuses en l\u00ednea junto con su red de concesionarios. En medio de las restricciones relacionadas con el coronavirus, un canal de distribuci\u00f3n digital es m\u00e1s accesible para los clientes. A partir de ahora, se puede comprar un cami\u00f3n FUSO en Tokopedia, la mayor plataforma de comercio electr\u00f3nico del pa\u00eds, en Indonesia.<\/p>\n<h5><strong>La venta se puede realizar completamente en l\u00ednea<\/strong><\/h5>\n<p> KTB inaugur\u00f3 a principios de este mes la tienda oficial de FUSO en Tokopedia. Todos los modelos y variantes disponibles localmente ahora se pueden adquirir a trav\u00e9s de la plataforma de comercio electr\u00f3nico m\u00e1s utilizada de Indonesia, que, seg\u00fan las estad\u00edsticas, es visitada al menos una vez al mes por uno de cada tres indonesios. Esta es la primera vez que la venta de veh\u00edculos nuevos en un gran mercado de FUSO se puede realizar completamente en l\u00ednea. El perfil de vendedor de Tokopedia est\u00e1 actualmente conectado a 22 sucursales dentro de la red de distribuci\u00f3n de KTB, que cubre aproximadamente el 85 por ciento de la red de concesionarios local. La introducci\u00f3n de la estrategia de distribuci\u00f3n en l\u00ednea es parte del compromiso de KTB de facilitar el acceso a los clientes en medio de la pandemia de COVID-19 y las medidas de distanciamiento social asociadas. Los clientes pueden elegir libremente entre recoger el cami\u00f3n o autob\u00fas en la tienda o recibirlo en su domicilio al comprar a trav\u00e9s de Tokopedia. La respuesta de los clientes ha sido en general positiva hasta ahora.<\/p>\n<h5><strong>Producci\u00f3n en Jap\u00f3n - Montaje final en Yakarta<\/strong><\/h5>\n<p> Los camiones FUSO que se venden en Indonesia incluyen el ligero FUSO Canter (conocido localmente como FUSO Colt) y el FUSO Fighter de peso medio. Se env\u00edan como kits desensamblados (KD) desde la planta de FUSO en Kawasaki, Jap\u00f3n, y se ensamblan localmente en el este de Yakarta. KTB vende veh\u00edculos en Indonesia bajo el modelo \u00abBuild-to-Stock\u00bb, permitiendo a los clientes elegir entre variantes preconfiguradas. Esto hace que la venta de veh\u00edculos en plataformas en l\u00ednea sea un canal de distribuci\u00f3n alternativo adecuado. En Europa, los camiones se venden bajo un modelo \u00abBuild-to-Order\u00bb, lo que resulta demasiado complejo para la venta en l\u00ednea. KTB es una parte esencial de la continuaci\u00f3n de la larga tradici\u00f3n de la marca FUSO en Indonesia, que ha sido l\u00edder del mercado local durante 50 a\u00f1os consecutivos. El archipi\u00e9lago indonesio representa actualmente el mayor mercado de exportaci\u00f3n para los veh\u00edculos FUSO.<a href=\"https:\/\/www.tokopedia.com\/discovery\/mitsubishifuso\" target=\"_blank\" rel=\"noopener noreferrer\">www.tokopedia.com<\/a>\u00a0\u00a0\u00a0 <a href=\"https:\/\/www.fuso-trucks.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.fuso-trucks.de<\/a> Imagen: \u00a9 Daimler AG<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de veh\u00edculos comerciales FUSO, que forma parte de DAIMLER AG, comienza a vender camiones y autobuses en l\u00ednea. A trav\u00e9s de este nuevo canal<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-20817","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El socio distribuidor de FUSO inicia la venta online innovadora - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2020\/10\/29\/el-socio-distribuidor-de-fuso-inicia-la-venta-online-innovadora\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El socio distribuidor de FUSO inicia la venta online innovadora - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"La marca de veh\u00edculos comerciales FUSO, que forma parte de DAIMLER AG, comienza a vender camiones y autobuses en l\u00ednea. 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